Each family in cities and towns of China owns three or four kinds of small household appliances on the average, which is far less than the 37 kinds in Occident countries. The lifecycle of small household appliance is usually three to six years only; at least 2.6 million Chinese families who move into new houses every year, the growing demand rate for small house appliances may be expected to break through 30% annually over the next 2-3 years.

Output of major small household appliances, Jan 2005- Oct 2005

China small household appliance output has been maintaining a rapid growth since 2005. During Jan-Oct 2005, the production of dishwasher accumulated to 0.68 million unites, increased by 69.05% compare to the same period of 2004; the production of water heater and electric rice cooker was accumulated to 5.98 million and 39.33 million respectively, up 41.58% and 40.33% compare to the same period of 2004. The production of oil-smoke extractor also rose dramatically.

This report probes into the market scale and prospect, demand and supply, production and sales of China small household appliance industry on the basis of data from National Bureau of Statistics of China, National Economy and Trade Committee, China Light Industry Center, China Commercial Information Center and China Household Appliance Association. It highlights the development trends, market capacity and the growth of each segmented market, so as to offer valuable references to investors when plotting relevant strategies.

2. Market demand for small household appliance in China
2.1 Five guiding transformations in city consumption of small household appliance
2.2 Analysis of the market consumption
2.3 Characteristics of Shanghai market and consumer behavior 
2.3.1 Three characteristics of Shanghai market
2.3.2 Consumer behavior tends to be more rational
2.4 Smart, energy-saving, green and multi-function small household appliance will be the trend.
2.5 New demands appear in the consumption

3. Competition in China small household appliance industry
3.1 Competition characteristics 
3.1.1 Competition status of Chinese and foreign enterprises
3.1.2 Brand competition will be the focus
3.1.3 Competition in capital exceeds that in scale
3.1.4 Competition in technology becomes the key point
3.1.5 Competition for talents is the decisive factor
3.2 Small household appliance is the new competing arena of the household appliance market
3.2.1 Technique upgrade speeds up the maturity of market
3.2.2 Kitchen and bathroom products become the new hotspot 
3.2.3 Market competition tends to be fiercer

4. Small personal care home appliance products
4.1 Definition
4.2 Characteristics
4.3 Development status 
4.4 Market status quo 
4.4.1 Market share distribution 
4.4.2 Price characteristics
4.4.3 Distribution channels
4.4.4 Distribution terminals
4.4.5 After-sale services

5. Small kitchen and bathroom home appliance products
5.1 Market status quo 
5.1.1. Product analysis
5.1.2 Brands analysis
5.1.3 The market faces reshuffle
5.1.4 Competition patterns 
5.2 Water heater market
5.2.1 Analysis of the water heater market
5.2.1.1 Fast-heating water heater 
5.2.1.2 Energy saving
5.2.1.3 Competition pattern 
5.2.1.4 Retail market of water heater in major cities 
5.2.1.5 National and regional market share distribution according to brands 
5.2.2 Electric-heating water heater market
5.2.2.1 Market status quo 
5.2.2.2 Competition pattern 
5.2.2.3 Market share distribution 
5.2.2.4 Reshuffle is about to happen
5.2.2.5 Electric-heating water heater become another hotspot 
5.2.2.6 Brand competition 
5.2.3 Analysis of gas-heating water heater
5.2.3.1 Market status quo
5.2.3.2 Renovation is paced up 
5.2.3.3 National and regional output of gas-heating water heater, 2005-2006
5.3 Microwave oven market 
5.3.1 Market status quo
5.3.2 National retail sales
5.3.3 Output and growth
5.3.4 Competition analysis 
5.4 Induction cooker market 
5.4.1 Environment analysis
5.4.2 Challenges and opportunities 
5.4.3 Market status and development trend
5.4.4 Competition analysis
5.5 Gas cooker market 
5.5.1 Market status
5.5.2 Output and growth, 2005-2006 
5.6 Oil-smoke extractor market
5.6.1 Product analysis 
5.6.2 Development course of oil-smoke extractor in China
5.6.3 Output and growth, 2005-2006
5.7 Electric rice cooker market
5.7.1 Diversified market demands of electric rice cooker
5.7.2 Market status 
5.7.3 Output and growth 
5.8 Disinfector market 
5.9 Dishwasher market
5.9.1 Output and growth, 2005-2006 
5.9.2 Market prospect 

6. Development of small household appliance
6.1 Analysis of the demand for small household appliance
6.2 Water dispenser market 
6.2.1 Major brands 
6.2.2 Market status and competition 
6.2.3 Market prospect and problems 
6.3 Electric fan market 
6.4 Electric roaster market 
6.5 Vacuum market

7. Development trend of small household appliance in China
7.1 Rapid growth in market demands
7.2 Further concentrated brands
7.3 Polarization is to soon happen in the market