The report probes into China insurance industry by starting with the status quo of insurance market. It makes comprehensive analysis of the insurance segment markets involving the supervision policy, market environment, operation, competitive structure, utility of the insurance capital as well as the development trend. The report interprets the status quo of investment and merger in insurance industry, describes the characteristics, analyzes the motivations and influences brought along by merger, but also makes suggestions for both insurance institutions and investors.

China insurance began to expand from 2004. By Dec. 15th 2007, 8 insurance groups and 105 insurance companies (including 62 Chinese companies, 43 foreign companies, and 2300 insurance agencies) have come into being in China. Basically, a complete insurance market system with reasonable assignment and fair competition and mutual development has formed.

Source: China Securities Regulatory Commission

By the end of June of 2007, the outstanding balance was about RMB 231million and the yield hit RMB137.4 billion, up 260% year on year, of which, the yield of fund, stock and unlisted equity investment added up to 72.9% of the total.

Source: China Securities Regulatory Commission

Currently, the competition on China insurance market still takes the low end. As China insurance industry is on the initial stage, competition is not fully initiated. The market potential has not been exploited fully and the industry needs further integration. After fund companies and the finance and leasing companies were open, State Department issued the policy on Jan. 17th 2008, which permitted the bank to hold the shares of insurance company. The mixed operation began to prevail among the financial industry and each insurance company was busy making preparations for this operation. By 2007, ten foreign insurance companies have gotten the ratification to transfer into an independent legal entity that would facilitate the expansion of operation network.

There are two main modes to merger. The first mode is taken place in insurance industry, usually between the life and the non-life insurance companies, between the reinsurance and the direct insurance, between the reinsurance companies. The second form of merger usually happen in the financial field, including banks, securities, insurance, and trust, especially the merger between the insurance company and the asset management company. In addition, the foreign capital is rather interested on China insurance agency market which is just in its infancy. On Oct. 31st 2007, Cninsure Inc. landed on NASDAQ as the first national insurance agency.

Rural financial upgrade is an important direction to develop finance in China. China Life Insurance Company is one of the biggest beneficiaries. It is expected that the preferential policy on the tax of the personal endowment insurance will be issued. China is a developing country with the population of 1.3 billion; the lack of the endowment and the medical insurance becomes more and more obvious; the insurance industry itself does not keep a balance on its structural and regional development. All of these realities determine that the rural financial upgrade has great potential and high investment value.

2 Profile of China insurance industry
2.1.1 Scale and entity 
2.1.2 Operation
2.1.3 Segment markets
2.1.4 Status quo of insurance products
2.1.5 Policy and industrial environment
2.1.6 Market potential and demand
2.2 Capital utilization in industrial industry
2.2.1 Rules of law on capital utilization
2.2.2 Line of capital utilization
2.2.3 Structure and yield of capital utilization

3 Investment of insurance industry
3.1 Status quo of investment
3.1.1 Statistic on investment situation
3.1.2 Statistic on listed company
3.1.3 Characteristics 
3.1.4 Motivation
3.1.5 Risks
3.2 Investment of foreign companies in insurance industry
3.2.1 Status quo
3.2.2 Investment modes
3.2.3 Characteristics of development
3.3 Motivation of merger
3.3.1 Obvious trend on financial mixed operation
3.3.2 Active expansion of insurance institutions
3.3.3 Preparations for merger
3.3.4 Stengthen the supervision
3.3.5 Participation of foreign institutions
3.4 Merger of insurance industry
3.4.1 Modes
3.4.2 Characteristics
3.4.3 Risks
3.4.4 Policy restrictions
3.4.5 Investment and merger of insurance agency market

4 Foreign Insurance Companies
4.1 Aioi Insurance Co., Ltd.
4.2 Allianz Insurance Company Guangzhou Branch
4.3 Germany Cologne Reinsurance Company Shanghai Branch
4.4 Groupama S.A. Chengdu Branch
4.5 Winterthur Insurance (Asia) Ltd.
4.6 Lloyd's of China Reinsurance Company
4.7 Liberty Mutual Insurance Company
4.8 American International Assurance Company, Limited
4.9 AIG General Insurance Company China, Ltd.
4.10 Munich Re Group
4.11 Chubb Group Of Insurance Companies  
4.12 Sompo Japan Insurance Company
4.13 Tokio Marine & Nichido Fire Insurance Co., Ltd.
4.14 Mitsui Sumitomo Insurance Co., Ltd.
4.15 Samsung Fire & Marine Insurance Co., Ltd.
4.16 Zurich Insurance Company Beijing Branch
4.17 Royal and Sun Alliance Insurance (PLC) Company

5 Competitiveness of China Major Insurance Companies
5.1 PICC Property and Casualty Insurance Co.
5.1.1 Operation
5.1.2 Market competitiveness
5.1.3 Development strategy
5.2 PICC Life Insurance Co.
5.2.1 Operation
5.2.2 Market competitiveness
5.2.3 Development strategy
5.3 Ping An Insurance (Group) Company
5.3.1 Operation
5.3.2 Market competitiveness
5.3.3 Development strategy
5.4 China Pacific Insurance (Group) Co.
5.4.1 Operation
5.4.2 Market competitiveness
5.4.3 Development strategy
5.5 New China Insurance Co., Ltd.
5.5.1 Operation
5.5.2 Market competitiveness
5.5.3 Development strategy
5.6 Taikang Life Insurance Company Ltd.
5.6.1 Operation
5.6.2 Market competitiveness
5.6.3 Development strategy

6 Development Trend and Proposals of Insurance Industry
6.1 Development trend
6.2 Increase in performance
6.3 Suggestions on investment and merger