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China Food Service Industry Report, 2004-2005

Published: Jul/2005

Hard Copy  USD $ 1,500
Pages: 130 Electronic(PDF)  USD $ 1,650
Report Code: Enterprisewide  USD $ 2,475
 

The report sums up the development of the global and China's food service industries in 2004. Through accurate data and full elaboration, it describes the structure of China's food service industry and competition situation in the industry from various angles. Meanwhile, it presents assessment of major enterprises' business strategy and competitiveness.

The report especially points out the following: In 2004, China's food service industry continued to develop, and both business turnover and staff size increased. Enterprises in this industry started to make efforts to build brands, expand enterprise size, and expand in the form of chain stores and franchised stores. Market demand shows the trend of scientific diet. In China's food service market, Chinese cuisine still dominates the dinner service market; Western food is emerging, but the size of the segment remains small so far. Western food dominates the fast food segment, with KFC, McDonalds and Pizza Hut being the leading players. Chinese fast food is booming, but it cannot compete with Western fast food yet. With the development of China's economy and tourism, the food service industry holds bright prospects. In the next few years, business model will diversify, internationalization process will expedite, and green food will become the fashion.

After analyzing major factors affecting the development of China's food service industry from 2005-2009, the report presents qualitative and quantitative forecast of the industry. Finally, it provides development strategy and recommendations for the government, enterprises and investors respectively.

 



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