In China's skin care market, the competition among home-made, joint-ventured and imported products is getting increasingly fierce. Foreign and joint venture brands mainly dominate in the top grade market, while domestic brands centralize in middle and low grade market, where there are small profits and a quick turnover. Currently there are over 1300 skin care products in Chinese market. Skin care sales account for 26-35 percent, according to the regions, of the total cosmetics sales, because the purchase rate and usage rate of skin care products are relatively high in China.

According to the latest statistics, worldwide skin care sales are about $28.7 bn, accounting for over 15 percent of total cosmetics sales. Japan occupies 20 percent of the total world market followed by the US with 19 percent. In the U.S. market, skin care products account for 21.2 percent of total cosmetics categories, with sales representing 36 percent. Japan's skin care sales are $5.7 bn, $0.3 bn higher than that of the U.S. and 3.6 times that of China. Sales in Europe have also been increasing rapidly in recent years, representing 31 percent of worldwide market. Skin care products sales in China reached $10.7 bn in 2004.

Under fierce competition, domestic brands have been multi-polarized. Some once famous brands have died out or declined to regional brands. While most domestic makers are struggling to survive, Shanghai Jahwa, Beijing Sanlu and Shenzhen Lisida, who have stressed attention on brand value and on establishing a strong brand, have made great progress in the market and have gained achievements in the middle and low grade market. As transnationals are using China market to realize their worldwide expansion goals, the pricing and distribution network advantages domestic brands once had will disappear.

This report uses data from Chinese National Bureau of Statistics, China Customs General Administration, State Economic & Trade Commission, Light Industrial Statistics Bureau, State Commercial Information Center, and China Association of Fragrance Flavor and Cosmetic Industry. It also refers to over hundred industrial publications such as Cosmetic Newspaper, China Cosmetics, Commodity Chemical Information, Beauty and Fashion, and FrendsChina. This report deals with the status of global skin care market and with China skin care market, demand and supply of skin care raw materials, sales channels of skin care products, leaders in the skin care market, current consumer psychology, and trends of skin care market.

1.Analysis of the current skin care market
1.1 Status and characteristics of the international skin care market
1.1.1 Overview
1.1.2 Development trends
1.2 Status and characteristics of domestic skin care market
1.2.1 Various market indexes
1.2.2 Characteristics of China skin care market
1.2.3 Sales in China skin care market
1.2.4 Brand sales in China skin care market
1.2.5 Skin care brands in regional markets
1.2.6 Analysis of skin care products' import and export
1.2.7 Latest statistics of import and export trade

2.International comparison of skin care market
2.1 USA
2.1.1 Comparison of products structure
2.1.2 Comparison of sales scale and per capita consumption
2.1.3 Development trends of U.S.A skin care market 
2.2 Japan
2.2.1 Products structure
2.2.2 Comparison of sales scale, per capita consumption and enterprise amount 
2.2.3 Development trends 
2.3 Europe
2.4 Entry policies and measures in domestic and overseas skin care markets
2.4.1 Trademark requirements in the U.S. skin care (cosmetics) market
2.4.2 Ingredient label requir

Part II Structure of the skin care industry chain 

3.Analysis of skin care raw material supply market
3.1 Analysis of skin care products' ingredients and new technologies
3.2 Raw materials of skin care products
3.2.1 Raw material classification
3.2.2 Raw materials and their functions
3.2.3 New sun care products materials
3.2.4 Influence of Mad Cow Disease to the skin care materials supply market
3.2.5 Raw materials market dynamics
3.2.6 Forecast of research trends in skin care products materials

4.Status of skin care products packaging
4.1 Skin care products packaging market and classification
4.2 Cost analysis of skin care products packaging
4.3 Main materials used in skin care packaging
4.4 Skin care packaging technologies and trends

Part III Analysis of skin care market segments  

5.Different categories of skin care products
5.1 Skin cleansing products
5.1.1 Facial skin cleansing products
5.1.2 Body skin cleansing products
5.2 Whitening products
5.3 Anti-aging products
5.4 Sun care products
5.4.1 Sun care products classification
5.4.2 Current status of global sun care market
5.4.3 Status of China sun care market
5.4.4 Perspective of major global sun care markets
5.4.5 Trends and forecast of sun care products
5.5 Curative skin care products
5.6 Body care products
5.6.1 Overwhelming Thalassotherapy  
5.6.2 Most typical body care markets in the world
5.7 Analysis on key consumer group market 
5.7.1 Female skin care market
5.7.2 Male skin care market
5.7.3 Children skin care market
5.7.4 Infants skin care market
5.8 Major skin care products
5.8.1 Sales of soap and bath foam
5.8.2 Hand sanitiser products
5.8.3 Lip protector products

6.Regional skin care market analysis 
6.1 Beijing, Shanghai
6.2 Guangdong, Shenzhen
6.3 Chengdu

Part IV Analysis of consumption demand and sales channels 

7.Analysis of skin care consumer groups
7.1 Analysis of skin conditions of China¡¯s consumers
7.2 Analysis of consumer psychology and behavior
7.2.1 Female consumer psychology and behavior
7.2.2 Male consumer psychology and behavior

8.Analysis of skin care products¡¯ marketing channels
8.1 International skin care marketing
8.1.1 Three levels in skin care marketing
8.1.2 Skin care marketing
8.2 Skin care marketing channels in China
8.2.1 Skin care marketing gateway in China
8.2.2 Brand orientation in skin care market
8.2.3 Advertisements¡¯ influence 
8.2.4 Influences of news and related reports 
8.2.5 Meaning of sales promotion and direct-sale in skin care market
8.2.6 Other channels
8.3 Marketing channels of major skin care products
8.3.1 Tobaby sun care products
8.3.2 Mininurse sun care products
8.3.3 Arch sun care products
8.3.4 Tayoi sun care products
8.4 Trends of marketing channels and methods 
8.4.1 Database marketing and E-commerce
8.4.2 New concept of drug store marketing
8.4.3 Development of special marketplaces
8.5 Development trends of marketing channels
8.5.1 Characteristics of current marketing channels
8.5.2 Forecast of skin care marketing channels
8.5.3 Direction of enterprises¡¯ marketing channels
8.5.4 Promotion methods that can be used in skin care marketing

Part V Competition patterns and current status

9.Competition patterns in skin care market
9.1 Overall competition pattern
9.1.1 Current status of China¡¯s skin care market
9.1.2 Promising prospects of cosmetics market
9.1.3 Situation in skin care market
9.2 Characteristics of the competition
9.2.1 Domestic brands are most competitive and then the joint ventured brands 
9.2.2 Fierce competition causes the decline of industrial centralization
9.3 Analysis of major brands¡¯ competition strategies
9.3.1 Dabao
9.3.2 Mininurse
9.3.3 Oil of Olay
9.4 Hongkong zero tariff cosmetics impact inland market

Part VI Introduction of some renowned skin care enterprises

10.Major skin care makers
10.1 Loreal
10.2 Unilever
10.3 P&G
10.4 Avon
10.5 Shanghai Jahwa
10.6 Beijing Sanlu Factory
10.7 Tianjin Yumeijing
10.8 Elegbacae 
10.9 Tobaby
10.10 Natural Beauty