Along with the advancement of economy, residents' income and social security level, China's consumption level has maintained a steadily growing momentum since 2006. In 2006, the total retail value of social consumer goods amounted to RMB 7.64 trillion, up by 13.7% year on year.

In Jan-May 2007, the accumulative retail value of social consumer goods in China reached about RMB 3.50 trillion, up by 15.2%, the historical largest annual growth rate. Besides, the y-o-y growth in Feb-May 2007 was 14.7%, 14.9%, 15.5% and 15.9% respectively, indicating that the accelerated development of consumer goods market.

It's estimated that in 2007, the total retail value of social consumer goods will be RMB 8.7 trillion, increasing by around 14.5%.

Retail Value of Social Consumer Goods and YoY Change

Source: National Bureau of Statistics

Prime Operating Revenue of 53 Listed Retail Companies

Source: Wind Info

Proportion of Top 100 Chain Enterprises' Total Sales to Gross Retail Value of Social Consumer Goods

 Source: Wind Info

2. Operation status of listed companies in the industry 
2.1 Overall operation takes on good development momentum
2.2 Industry concentricity improves year by year

3. Modern general merchandise industry under the background of consumption escalation
3.1 Benefit degree 
3.2 Profitability 
3.3 Assets value 
3.4 Competitive environment 
3.5 Assets injection and merger & acquisition 

4. Major companies of the industry 
4.1 EurAsia Group 
4.2 Bailian Co., Ltd
4.3 Wuhan Department Store Group Co., Ltd. 
4.4 Zhongxing Shenyang Commercial Building (Group) Co., Ltd.