China has become the world's car audio manufacturing center.

80 percent of the global car audio companies have established factories in China and 60 percent of the world's car audio products are made in China. By 2010, the production and sales volume in China's automobile market will reach 10 million and will become the second largest auto production and consumption country following the US, exceeding Germany and Japan, which will further consolidate China's position as the car audio manufacturing center.

OEM (Original Equipment Manufactures) dominate, and giants monopolize the market.

After sale market of car audio in China is relatively small and OEM occupies 90 percent of the market share with a high concentration degree. After several years' development, car audio OEM market has gradually concentrated in several car audio giants like Siemens VDO, Philips, Jiangsu Toppower, Hangsheng Electronics, which occupy over 75 percent of the OEM market.

Retail market leaves huge space for growth.

At present, the retail market scale of car audio in China is relatively small. Less than 10 percent of passenger car owners changed their car audio facilities. However, the after sale market accounts for 70 percent of the total market in overseas developed countries. And the world's large car audio makers are also mainly targeting after sale markets. It is not a long shot to predict that the proportion of after sale market in China will gradually increase, which will bring enormous business opportunities.

Brand pattern of ¡°triple play¡± has been formed in China, competition sharpened

Car audio market in China has formed a ¡°triple play¡± brand pattern - Japanese and Korean brands, European and American brands, and domestic brands. Because of the fight for market shares and high profits among the brands, competition has become increasingly fierce. Moreover, some companies such as Sanyo, SVA, Philips, Skyworth and Desay, who are mainly concentrated on consumer electronics, have turned to car audio industry. Evidences show that a growing number of home electronics makers are nibbling at the car audio market cake.

This report is a research report specialized in China's car audio market, dealing with facts including China's car audio market pattern, companies competition and cooperation relations in the industry chain, market scale, growth rate, profits, future trends in the industry chain, car audio consumption survey, advertisement investment and market strategies, car audio business mode and distribution channels, car audio imports & exports and products strategies and market trends of car audio, providing a comprehensive research reference for enterprises to penetrate China's car audio industry.

2.Current status and trends of car audio market
2.1 China auto market status
2.2 World car audio market status
2.3 China car audio market status
2.3.1 OEM market status
2.3.2 Retail accessories market status
2.4 Trends of China car audio market

3.Car audio makers and brands
3.1 Japanese and Korean manufacturers
3.1.1 Clarion
3.1.2 Pioneer
3.1.3 Panasonic
3.1.4 Alpine
3.1.5 Sony
3.1.6 Kenwood
3.1.7 JVC
3.1.8 Sanyo
3.1.9 Fujitsu Ten
3.1.10 Daewoo
3.1.11 Nakamichi
3.1.12 Other manufacturers
3.2 The USA car audio manufacturers
3.2.1 Kicker
3.2.2 Rockford
3.2.3 MTX
3.2.4 JL
3.2.5 Audio Control
3.2.6 McIntosh
3.2.7 BostonAcoustics
3.2.8 Dynamat
3.2.9 RODEK
3.2.10 Other manufacturers
3.3 European car audio manufacturers
3.3.1 Siemens VDO
3.3.2 Bosch
3.3.3 Philips
3.3.4 Mannesmann
3.3.5 Focal
3.3.6 Audison
3.3.7 Dragster
3.3.8 MBQuart
3.3.9 Heco
3.3.10 DLS
¡­¡­¡­..
3.3.17 Other manufacturers
3.4 Chinese car audio manufacturers

China Mainland manufacturers

3.4.1 Hangsheng Electronics
3.4.2 Jiangsu Toppower
3.4.3 Jiangsu Orient Power
3.4.4 Foryou Group
3.4.5 Zhongcaixing Electronics (ZCX)
3.4.6 Shenzhen Baoling Electronics
3.4.7 Tianjin Hyundai Hangsheng
3.4.8 Amoi
3.4.9 skyworth-RGB
3.4.10 SVA
3.4.11 Roadstar
3.4.12 Shenzhen Yubao
3.4.13 Shenzhen Saisi Electronics
3.4.14 Coagent
3.4.15 Zhuangzhou Zhaoxing Electronics
3.4.16 Yinsheng Automobile Audio
...........
3.4.50 Nansheng Electronics
3.4.51 Dongguan Yujia Electronics
3.4.52 Futer Electronics
3.4.53 Shenzhen Dechang

Taiwan manufacturers

3.4.54 Bcom
3.4.55 E-lead Electronic
3.4.56 Quanta Storage
3.4.57 Chesen
3.4.58 Bosetar
3.4.59 Khsaudio

4.Consumption analysis of car audio after-sale market in 2004 
4.1 Survey of factors affecting car audio purchasing
4.2 Consumers' favorite car audio brands
4.3 Customer survey: audio system and price acceptance 
4.4 Consumer classification and demand investigation
4.5 Dealer survey: most wanted support from manufacturers

5.Analysis of car audio advertisement input in 2004
5.1 Total advertisement input in print media 
5.1.1 Time features 
5.1.2 Regional features 
5.1.3 Features by advertisement type
5.1.4 Media selection 
5.2 Major brands' advertisement input in print media 
5.2.1 Gross input
5.2.2 Regional features 

6.Survey analysis of car audio sales in 2004
6.1 Survey of market operation
6.1.1 General analysis of the sales performance 
6.1.2 Sales analysis of major brands
6.1.3 Price analysis of car modification 
6.2 Distribution channels
6.2.1 Analysis of distribution channels
6.2.2 Feedbacks from dealers

7.Conclusions and viewpoints