The report sums up the development of the global and Chinese data management technology application software markets in 2004. Through accurate data and full elaboration, it presents the structure of China's data management technology application software market and characteristics of the demand-supply relationship from various angles. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading enterprises and growing enterprises competitiveness.

The report especially points out the following: China's data management technology application  software market is growing steadily. In 2004, market competition kept intensifying. Driven by the government's policy for encouraging the development of the software industry and demand for IT application in various industries, China's data management technology application software market showed preliminary result of cultivation. Large users in the financial and telecommunications industries are still the main force of application in this market. At the same time, traditional industries have growing application demand. As users' data analysis needs keep growing, software enterprises cannot merely provide products as in the past. Instead, they need to address enterprise executives' decision-making needs and help enterprises respond to market competition quickly, so as to further meet users' personalized demand. Competitive intelligence system will become a growth point in China's data management technology application software market.

After analyzing major factors affecting the development of China's data management technology application software market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market. Finally, it provides development strategy and recommendations for leading enterprises and growing enterprises respectively.

3.Structure of Market Segments in China's Data Management Technology Application Software Market in 2004 
3.1 Competitive Intelligence System Market    
3.2 Content Management Software Market    
3.3 Enterprise Information Portal Software Market    
3.4 Business Intelligence Software Market    
3.5 Knowledge Management Software Market    
3.6 Others  

4.Supply and Demand in China's Data Management Technology Application Software Market in 2004
4.1 Demand Analysis    
4.1.1 Product Demand    
4.1.2 Price Demand    
4.1.3 Channel Demand    
4.1.4 Purchase Demand    
4.2 Supply Analysis    
4.2.1 Product Supply    
4.2.2 Price Supply    
4.2.3 Channel Supply    
4.2.4 Supply of Promotional Activities    
4.3 Analysis of Market Characteristics  

5.Competition Situation in China's Data Management Technology Application Software Market in 2004 and Assessment of Leading Enterprises Competitiveness
5.1 Analysis of Competition Situation    
5.1.1 Competition Situation in the Regional Markets    
5.1.2 Competition Situation in the Vertical Markets     
5.1.3 Competition Situation in the Horizontal Markets    
5.2 Assessment of Leading Enterprises' Competitiveness    
5.2.1 Product Competitiveness    
5.2.2 Price Competitiveness    
5.2.3 Channel Competitiveness    
5.2.4 Promotions Competitiveness    
5.2.5 Service Competitiveness    
5.2.6 Brand Competitiveness    
5.3 Assessment of Growing Enterprises Competitiveness    
5.3.1 Market Opportunities & Risks    
5.3.2 Distribution of Growing Enterprises       
5.3.3 Assessment of Growing Enterprises Competitiveness    
5.3.3.1 Product Competitiveness    
5.3.3.2 Price Competitiveness    
5.3.3.3 Channel Competitiveness    
5.3.3.4 Promotions Competitiveness    
5.3.3.5 Service Competitiveness    
5.3.3.6 Brand Competitiveness  

6.Factors Affecting the Development of China's Data Management Technology Application Software Market from 2005 to 2009
6.1 Favorable Factors    
6.1.1 Market Demand    
6.1.2 Policy Changes    
6.1.3 Product Technology    
6.1.4 Industry Maturity    
6.1.5 Consumption Level    
6.2 Unfavorable Factors    
6.2.1 Policy Changes    
6.2.2 Product Technology    
6.2.3 Industry Maturity    
6.2.4 Consumption Level  

7.Development Trend of China's Data Management Technology Application Software Market from 2005 to 2009
7.1 Development Trend of Products    
7.2 Development Trend of Price    
7.3 Development Trend of Channels       
7.4 Development Trend of User Demand        
7.5 Development Trend of Services  

8.Forecast of China's Data Management Technology Application Software Market from 2005 to 2009
8.1 Forecast of Market Size    
8.2 Forecast of Market Structure    
8.2.1 Product Market Structure    
8.2.2 Vertical Market Structure    
8.2.3 Horizontal Market Structure    
8.2.4 Regional Market Structure    
8.2.5 Structure of Sales Channels  

9.Recommendations 
9.1 Recommendations for Leading Enterprises       
9.1.1 Product Strategy    
9.1.2 Pricing Strategy    
9.1.3 Channel Strategy    
9.1.4 Promotions Strategy    
9.1.5 Service Strategy    
9.1.6 Brand Strategy    
9.2 Recommendations for Growing Enterprises    
9.2.1 Product Strategy    
9.2.2 Pricing Strategy    
9.2.3 Channel Strategy    
9.2.4 Promotions Strategy    
9.2.5 Service Strategy    
9.2.6 Brand Strategy