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China Stock Listed Media Companies Report, 2006-2007

Published: Aug/2007

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Both rapid development of Chinese economy and growth of per capita GDP have driven robust growth of China media industry. Presently, development environment for China media industry has gradually been better and better. In detail, with relatively loose print media, gradual admission to radio & TV broadcast media market, emerging preemptive opportunities for market development and increasingly technology content, China media industry is presenting a robust growth trend.

In 2006, total production values of China media industry has reached RMB 423.6 billion, up by 32.1% over that in 2005. And in fact media industry has accounted for 2.1%-2.2% of GDP in China. It's estimated by experts that in the past few years, production values of China media industry have kept a growth rate of 10%-15% annually; and up to the year of 2008, the growth rate will be about 40%, and total production values will further grow to be RMB 600 billion. Furthermore, after 2008, it will still keep a steady growth rate of 10%-15%.

China has become the sixth largest advertisement market in the world. And in the next few years, advertisement industry in China will still keep a high growth rate. According to forecast by Morgan Stanley, in 2007 China advertisement market will keep a growth rate of 15%, and revenues from advertisements will reach RMB 200 billion. Meanwhile, due to driving effects from 2008 Beijing Olympic Games, in 2008 China advertisement market will witness a growth peak, up by 25% over that in 2007 to be RMB 245 billion.

Growth of Revenues from Advertisements in China Media Industry, 1982-2006


 
Source: CEIC


In 2007Q1, net profits growth of listed company in China media industry speeded up. And net profit growth of Beijing Gehua CATV Network Co., Ltd and Chengdu B-RAY Media Co., Ltd has reached 24% and 9% respectively. With rapid growth of media industry capital, capital market will undoubtedly be one important channel for the capital. Limited by strict policies for China media companies listing in stock, M & A and reorganization will be basic channels for industry capital flowing into capital market. And it's estimated that in 2007 there will be more companies entering into media industry by reorganization; and investment opportunities brought by M & A and reorganization will run through the whole year of 2007 and also become important sources of the large sum of investment gains.

This report has detailed overall comparative analysis, achievements representation, operation status and investment status of 11 China listed companies in media industry. Furthermore, this report has also analyzed primary business structure as well as latest market trends in detail.
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