China had 120.29 million inbound travelers in 2005, increasing by 10.3% than 2004. Among which, foreign travelers were 20.26 million, up by 19.6%, and 100.03 million tourists were from Hong Kong, Macau and Taiwan, up by 8.6%.

Number of Inbound Travelers to China, 2001-2005 (Unit: million)

Over 46.81 million inbound travelers stayed overnight, increasing by 12.1%.

Number of Inbound Travelers Staying Overnight, 2001-2005 (Unit: million) 

 

According to the spot-check results of inbound tourism expenditure approved by the National Bureau of Statistics of China in 2005, China¡¯s tourism (foreign exchange) revenue was US 29.296 billion, increasing by 13.82% than 2004.

Foreign Exchange Income from International Tourism, 2001-2005 (Unit: US 100 million)
 

In 2005, the number of travel agencies in China was 16,846, among which 1,507 were newly founded, increasing 9.82% than 2004. The number of international agencies increased 118, up 18.02% than 2004. The total asset of travel agencies all over China was RMB 41.926 billion, declining by 1.21% than 2004, RMB 23.202 billion were in debt, decreasing by 0.77% than 2004.

Due to the SARS, in 2003, both Asian tourists to China and its proportion to inbound foreign travelers declined heavily. A majority of about 60% inbound tourists to China are Asian ever since 2000; In Quarter First of 2006, Asian tourists to China accounted for 62.25% of the total foreign travelers.

The development target of China tourism program during the Eleventh Five-year Plan period is: the average annual growth of the inbound tourist, the inbound tourist staying overnight, and domestic tourist all increase by 8%, with the average annual revenue from international & domestic tourism rising by 12% and 10% respectively. By 2010, the income from international and domestic tourism is expected to hit USD 53 billion and RMB 850 separately, and the total tourism revenue is expected to hit RMB 1.27 trillion. The tourism industry absorbs 500,000 employees each year, and the total number of the direct employment will reach 10 million by 2010.

In China tourism market, the fierce competition will drive the asset integrations; will lead to a decline of anticipated profit rate, yet more new investment opportunities will be brought by the internal restructure. On one hand, the acquisition & reorganization of the tourism industry needs the participation of large-scale social capital and financial institutions. On the other hand, the development & innovation of tourism products will cultivate new investment fields; earlier entrants will gain considerable profits.

This report provides detailed analysis on China domestic tourism, inbound tourism and exhibition tourism, together with full elaboration on the development of hotels, travel agencies and self-help tourism in China. It presents the status quo, development trend, tourist source of China tourism industry. It also probes into the outbound tourism and gives you relative information. Meanwhile, some problems exist in the tourism product development are analyzed as well as the influences brought by the Eleventh Five-year Plan. Investors, tourism companies and those willing to enter this market will find this report is of great reference value.

2. Analysis on inbound tourism market 
2.1 General analysis of inbound tourism market
2.1.2 Asian market
2.1.2 Intercontinental market
2.1.3 Chinese market
2.2 Demand characteristics of China inbound tourist source
2.2.1 Migrating characteristic
2.2.2 Regional characteristic
2.2.3 Spatial characteristic
2.2.4 Seasonal characteristic
2.3 Demand characteristic of segmented markets 
2.3.1 Asian travelers to China 
2.3.2 European travelers to China 
2.3.3 Australian travelers to China
2.3.4 American travelers to China 
2.3.4 Hong Kong, Macau, Taiwan markets

3. Analysis on China domestic tourism market and outbound tourism market
3.1 China domestic tourism market
3.1.1 China domestic tourism market demand characteristics
3.1.2 Positioning strategy of China domestic tourism market
3.2 Analysis on China outbound tourism market
3.2.1 Modes of outbound travel
3.2.2 Major destinations of outbound travel
3.2.3 Main tourist source of outbound travel
3.2.4 Features of outbound tourist 
3.2.5 Market segmentation of outbound tourism

4. China tourism resources and tourism product development
4.1 Overview of China tourism resources
4.2 Tourism product development
4.2.1 Major product systems
4.2.2 Development of new tourism products
4.3 Management & development of sightseeing spots
4.3.1 Sustainable development of sightseeing spots
4.3.2 Management of sightseeing spots

5. Development of travel agency and hotel
5.1 Development of travel agency
5.1.1 Operation Status in 2005
5.1.2 Concentration degree 
5.2 Overview of China hotel industry
5.2.1 Structure of star-level hotels in China
5.2.2 Regional distributions of star-level hotels
5.2.3 Room occupancy rate 
5.2.4 Operating revenue 
5.2.5 Tax  
5.3 Development strategy 
5.3.1 Principles for group strategy
5.3.2 Group strategy of hotels 

6. Status quo & development trend of self-help tourism
6.1 Overview 
6.1.1 Concept
6.1.2 Types
6.1.3 Characteristics
6.2 Development
6.2.1 Development background
6.2.2 Development Status
6.3 Barriers & difficulties
6.4 Development Trend

7. Status & trend of China exhibition tourism
7.1 Overview
7.2 Status quo
7.2.1 Rapid development of China exhibition tourism
7.2.2 Initial formation of international exhibition center cities
7.2.3 Formation of exhibition systems
7.3 Main problems 
7.3.1 Marketlization
7.3.2 External environment
7.3.3 Brands
7.3.4 Other problems
7.4 Trend & forecast of China exhibition tourism industry
7.4.1 Further regulation 
7.4.2 Concentration degree
7.4.3 Market trend

8. Investment analysis of China tourism industry
8.1 Prospect 
8.2 The Eleventh Five-Year Plan 
8.2.1 Main contents & targets 
8.2.2 Influences to local tourism 
8.3 Investment orientation
8.3.1 Focus on projects like resource development
8.3.2 Focus on Mid-west China
8.3.3 Reliance on urban tourism
8.3.4 Development of eco-environment products
8.4 Investment risk and suggestion 
8.4.1 Macro risks and other indefinite elements
8.4.2 Landscape risk and uncertainty of the industry