JOEONE CO., LTD. is principally engaged in the research, development, design, production and distribution of men's garments. The Company primarily provides men's pants, jackets, T-shirts and shirts, among others. The Company mainly distributes its products under the brand name of JOEONE. During the year ended December 31, 2010, the Company obtained approximately 52.53% and 16.56% of its total revenue from the sale of its men's pants and jackets, respectively. The Company distributes its products in domestic markets, with Eastern China as its major market.