Shanghai New World Co., Ltd. is principally engaged in commodities retailing, pharmaceutical business and hotel services. The Company operates department stores in Shanghai, China, which deal with men's and women's apparels, underwear, cosmetics, jewelries, shoes, watches and glasses, cigarettes and wine, bags, sports equipment, household electrical appliances, computers and mobile phones, audio products, art crafts and children products, among others. Through its subsidiaries/affiliates, the Company also involves in pharmaceutical production and distribution, as well as hotel operation and management. It operates its businesses primarily in Shanghai, China.