Shanghai Oriental Pearl (Group) Co., Ltd. is principally engaged in culture and entertainment industry, media advertising and investment business. The Company operates its businesses through culture and entertainment business, which includes operation of scenic sports, hotels and entertainment facilities; media business, which includes operation of mobile television, mobile phone television, subway television and digital television broadcasting; property business, which involves in development of cultural tourism and commercial projects, as well as investment business, which involves primarily in equity investment. The Company operates its businesses primarily in Shanghai, China.