Up Energy Development Group Ltd, formerly Tidetime Sun (Group) Limited is an investment holding company. The Company, through its subsidiaries is principally engaged in the media-related business, including broadcasting, publishing and multi-media product trading business. It operates in two segments: broadcasting and content production, which is engaged in the production of broadcasting programmes, and publishing and multi-media product trading, which is engaged in the trade of multimedia products. The Company鈥檚 subsidiaries include Shanghai New Culture TV and Radio Making Co., Ltd., Tidetime Future Optical Media Technology Limited, Treasurepoint Limited, STR Media Limited, Sun Arts Limited and China Giant Investments Limited. During the fiscal year ended March 31, 2010, (fiscal 2010), the Company has acquired Trend Advertising Company Limited.