The Sincere Company, Limited is a Hong Kong-based company. The Company and its subsidiaries are engaged in the operation of department stores, holding of properties for investment and rental purposes, property development, securities trading, furniture design and manufacturing, the provision of advertising agency services, and the provision of travel agency franchising services. It operates in four segments. The department store operations segment consists of the operations of department stores offering a range of consumer products. Property rental and development segment consists of the holding of properties for investment and rental purposes, and the development and sale of properties. Securities trading segment consists of the trading of Hong Kong and overseas securities. The others segment consists of furniture design and manufacturing, advertising agency services and travel agency franchising services. Its subsidiaries include Citihood Developments Limited and Ottoway Limited.