Joyce Boutique Holdings Limited is engaged in investment holding and provision of management services. The Company, through its subsidiaries, are engaged in the sales of designer fashion garments, cosmetics and accessories. During the fiscal year ended March 31, 2011 (fiscal 2011), it operated total of 47 shops, consisting three multi-label JOYCE stores; 18 monobrand shops, including three Boss shops, and six JOYCE Beauty outlets in Hong Kong, nine Marni shops in Hong Kong and Taiwan under the joint venture partnership with Marni International S.A., and 11 shops in mainland China, including seven directly operated shops and four sub-franchised Etro shops. In October 2010, the Company established free-standing Rick Owens boutique at The Landmark in Central. In April 2011, a 1,300 square-foot Etro boutique was opened at The Landmark. In April 2011, a 3,300 square-foot JOYCE Warehouse was opened within the city鈥檚 main outlet shopping centre in Chao Yang district.

JOYCE: pioneering fashion and creativity in Asia for over 40 years.

We present a definitive, carefully selected edit from the most creative brands in a visually stimulating and unique environment.

Our aim is to deliver, nurture and develop the most innovative and inspirational design talents, and expose them to our friends at JOYCE.