Matrix Holdings Limited (Matrix) is an investment holding company. The principal activities of its subsidiaries are the manufacture and distribution of gifts, novelties items and infant and pre-school children toys. The five largest customers of Matrix together accounted for approximately 86% of its turnover during the year ended December 31, 2009. The Company is organized into five operating segments: the United States, Europe, Canada, Hong Kong and others. Its subsidiaries include Funrise, Inc, Funrise Toys Limited, Matrix Manufacturing Vietnam Company Limited, Matrix Resources Enterprise Limited and Matrix Plastic Manufacturing Zhongshan) Co., Ltd.

About Us
Matrix is a well-established OEM manufacturer of plastic, die-cast and plush toys with vertically integrated production processes including mold making, manufacturing and design. Matrix has over 16 years of a successful business relationship with McDonald’s.

There are significant barriers to entry as a McDonald’s supplier which Matrix meets:
Requires strict adherence to its production code of conduct and local labor regulations.
Requires established track record of proven quality controls over its products.
Requires the ability to design and produce every bulk order of toys with consistent quality and timing.

Due to its strong bargaining power, Matrix sources raw materials from over 100 suppliers at extremely competitive prices.