Artini China Company Limited (Artini) is an investment holding company. The principal activities of the Company are design, manufacturing, retailing and distribution and concurrent design manufacturing (CDM) of fashion accessories. The Company operates in two segments: CDM, and retailing and distribution. The CDM segment is engaged in manufacturing depending on the customer鈥檚 chosen level of participation in the design process, works with the customers in designing the products, and produces the same according to the customer鈥檚 desired final design. The retailing and distribution segment includes the manufacture and sale of own brand fashion accessories. The Company鈥檚 subsidiaries include Alfreda International Company Limited, Artini International Company Limited and Artini Sales Company Limited. As at March 31, 2010, the Company鈥檚 retail network comprised about 150 retail points across 40 cities in the People鈥檚 Republic of China, Hong Kong and Macau.

About Artini China
　　Artini China Co. Ltd. (“Artini” or “the Group”) (HKEX: 789) strives to be the leading fashion accessories brand operator in China. The Group has accumulated over 18 years of experiences in fashion accessories industry. Its core businesses are (1)retail brand management, operation & development, (2)Concurrent Design Manufacturing (“CDM”). Under the Group’s brand portfolio, it had initially launched 2 proprietary brands, Artini targeting the high-end, elegant female consumer segment; Q’ggle which targets a younger generation who are in the pursuit of style; and then brought in world famous licensing brands of NBA, Barbie and Disney blending with Chinese local elements to provide more favorable products and lead the trend.
　　To grasp the opportunities offered by vigorous segments of the population in the PRC market, one after another the Group had recently launched Q’ggle Lingerie which offers intimate apparel and lingerie for the young female; and Artist Empire will tap into the gifts and premiums market. Our brands are distributed in the PRC, Hong Kong, and Macau through retail stores, concessions and authorized retail outlets. In response to the online shopping trends, the Group had launched e-commerce and online marketing platform, creating an interaction with potential customers and boost sales.
　　By means of a well-established vertically integrated business model, the Group is selling merchandise while implementing the CDM model to develop, design, and manufacture. The Group’s factory located in the Guangdong Province is equipped with advanced facilities and world-class designers. Working closely with our clients, over 10 million pieces of products are annually produced for the Group’s seven brands and world-renowned brands including Marks & Spencer, Playboy, Disney, Nine West, Givenchy and Anne Klein, distributing to the PRC, Europe and America etc.