SEEC Media Group Limited is an investment holding company. The Company鈥檚 principal subsidiaries and jointly controlled entities are engaged in the provision of advertising agency services and distribution of books and magazines in the People鈥檚 Republic of China. The Company operates in two segments: advertising income from provision of agency services and organizing conferences and events and sale of books and magazines. Its subsidiaries include Beijing Cai Lian Advertising Co., Ltd., which is an advertising agent; Beijing Caixun Century Infotech Co., Ltd., which is engaged in investment holding; Beijing Jinzheng Ronglian Advertising Company Limited, which is an advertising agent and books and magazines distributor; Beijing SEEC Book and Press Distribution Co., Ltd., which is a books and magazines distributor, and Hainan Caixun Infomedia Co., Ltd., which is engaged in investment holding.