Blue Focus

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Basic_Annual

Index	Unit	Quntity	2011	2010	2009	2008	2007
BlueFocus_Employee	Person	yearly	1,499.00	743.00	612.00	652.00	404.00
BlueFocus_Revenue	RMB	yearly	**	**	**	**	**
BlueFocus_Operating profit	RMB	yearly	**	**	**	**	**
BlueFocus_Net profit	RMB	yearly	**	**	**	**	**
BlueFocus_Gross margin	%	yearly	**	**	**	**	**
BlueFocus_R & D investment	10,000 RMB	yearly	**	**	**	**	**
BlueFocus_Proportion of R & D input in revenue	%	yearly	**	**	**	**	**

Products_Annual

Index	Unit	Quntity	2011	2010	2009
BlueFocus_Revenue_By industry_Public Relation Services	RMB	yearly	863,310,603.17	495,723,983.52	367,612,600.00
BlueFocus_Revenue_By industry_Advertising business	RMB	yearly	**	**	**
BlueFocus_Revenue share_By industry_Public Relation Services	%	yearly	**	**	**
BlueFocus_Revenue share_By industry_Advertising business	%	yearly	**	**	**
BlueFocus_Gross profit_By industry_Public Relation Services	RMB	yearly	**	**	**
BlueFocus_Gross profit_By industry_Advertising business	RMB	yearly	**	**	**
BlueFocus_Profit share_By industry_Public Relation Services	%	yearly	**	**	**
BlueFocus_Profit share_By industry_Advertising business	%	yearly	**	**	**
BlueFocus_Gross margin_By industry_Public Relation Services	%	yearly	**	**	**
BlueFocus_Gross margin_By industry_Advertising business	%	yearly	**	**	**

Products_Annual

Index	Unit	Quntity	2011	2010	2009	2008	2007
BlueFocus_Revenue_By product_Blue label brand	RMB	yearly	760,989,424.93	442,191,012.14	292,142,871.09	254,332,306.22	168,304,100.00
BlueFocus_Revenue_By product_Zhiyang brand	RMB	yearly	**	**	**	**	**
BlueFocus_Revenue_By product_Bosihanyang brand	RMB	yearly	**	**	**	**	**
BlueFocus_Revenue_By product_SNK brand	RMB	yearly	**	**	**	**	**
BlueFocus_Revenue_By product_Accurate brand	RMB	yearly	**	**	**	**	**
BlueFocus_Revenue_By product_Other brands	RMB	yearly	**	**	**	**	**
BlueFocus_Revenue share_By product_Blue label brand	%	yearly	**	**	**	**	**
BlueFocus_Revenue share_By product_Zhiyang brand	%	yearly	**	**	**	**	**
BlueFocus_Revenue share_By product_Bosihanyang brand	%	yearly	**	**	**	**	**
BlueFocus_Revenue share_By product_SNK brand	%	yearly	**	**	**	**	**
BlueFocus_Revenue share_By product_Accurate brand	%	yearly	**	**	**	**	**
BlueFocus_Revenue share_By product_Other brands	%	yearly	**	**	**	**	**
BlueFocus_Gross profit_By product_Blue label brand	RMB	yearly	**	**	**	**	**
BlueFocus_Gross profit_By product_Zhiyang brand	RMB	yearly	**	**	**	**	**
BlueFocus_Gross profit_By product_Bosihanyang brand	RMB	yearly	**	**	**	**	**
BlueFocus_Gross profit_By product_SNK brand	RMB	yearly	**	**	**	**	**
BlueFocus_Gross profit_By product_Accurate brand	RMB	yearly	**	**	**	**	**
BlueFocus_Gross profit_By product_Other brands	RMB	yearly	**	**	**	**	**
BlueFocus_Profit share_By product_Blue label brand	%	yearly	**	**	**	**	**
BlueFocus_Profit share_By product_Zhiyang brand	%	yearly	**	**	**	**	**
BlueFocus_Profit share_By product_Bosihanyang brand	%	yearly	**	**	**	**	**
BlueFocus_Profit share_By product_SNK brand	%	yearly	**	**	**	**	**
BlueFocus_Profit share_By product_Accurate brand	%	yearly	**	**	**	**	**
BlueFocus_Profit share_By product_Other brands	%	yearly	**	**	**	**	**
BlueFocus_Gross margin_By product_Blue label brand	%	yearly	**	**	**	**	**
BlueFocus_Gross margin_By product_Zhiyang brand	%	yearly	**	**	**	**	**
BlueFocus_Gross margin_By product_Bosihanyang brand	%	yearly	**	**	**	**	**
BlueFocus_Gross margin_By product_SNK brand	%	yearly	**	**	**	**	**
BlueFocus_Gross margin_By product_Accurate brand	%	yearly	**	**	**	**	**
BlueFocus_Gross margin_By product_Other brands	%	yearly	**	**	**	**	**

Region_Annual

Index	Unit	Quntity	2011	2010	2009	2008
BlueFocus_Revenue_By region_Beijing	RMB	yearly	731,469,811.64	372,108,320.49	305,044,253.88	276,318,210.23
BlueFocus_Revenue_By region_Shanghai	RMB	yearly	**	**	**	**
BlueFocus_Revenue_By region_Guangzhou	RMB	yearly	**	**	**	**
BlueFocus_Revenue_By region_Shenzhen	RMB	yearly	**	**	**	**
BlueFocus_Revenue share_By region_Beijing	%	yearly	**	**	**	**
BlueFocus_Revenue share_By region_Shanghai	%	yearly	**	**	**	**
BlueFocus_Revenue share_By region_Guangzhou	%	yearly	**	**	**	**
BlueFocus_Revenue share_By region_Shenzhen	%	yearly	**	**	**	**
BlueFocus_Gross profit_By region_Beijing	RMB	yearly	**	**	**	**
BlueFocus_Gross profit_By region_Shanghai	RMB	yearly	**	**	**	**
BlueFocus_Gross profit_By region_Guangzhou	RMB	yearly	**	**	**	**
BlueFocus_Gross profit_By region_Shenzhen	RMB	yearly	**	**	**	**
BlueFocus_Profit share_By region_Beijing	%	yearly	**	**	**	**
BlueFocus_Profit share_By region_Shanghai	%	yearly	**	**	**	**
BlueFocus_Profit share_By region_Guangzhou	%	yearly	**	**	**	**
BlueFocus_Profit share_By region_Shenzhen	%	yearly	**	**	**	**
BlueFocus_Gross margin_By region_Beijing	%	yearly	**	**	**	**
BlueFocus_Gross margin_By region_Shanghai	%	yearly	**	**	**	**
BlueFocus_Gross margin_By region_Guangzhou	%	yearly	**	**	**	**
BlueFocus_Gross margin_By region_Shenzhen	%	yearly	**	**	**	**

Shareholding Company

Index	Unit	Quntity	2011	2010	2009	2008	2007
BlueFocus_Shareholding company_Revenue_Beijing Blue Impression Brand Consultant Co., LTD	10,000 RMB	yearly	4,696.16	4,610.46	2,073.31	--	--
BlueFocus_Shareholding company_Revenue_Beijing BlueFocus Public Relations Consultant Co., LTD	10,000 RMB	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Revenue_Guangzhou BlueFocus Market Consultant Co., LTD	10,000 RMB	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Revenue_Shanghai BlueFocus Public Relations Services Co., LTD	10,000 RMB	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Revenue_Shanghai BlueFocus Brand Consultant Co., LTD	10,000 RMB	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Revenue_Beijing Zhiyang Weimei Science and Technology Consulting Co., LTD	10,000 RMB	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Revenue_Shanghai BlueFocus Interactive Advertising Co., LTD	10,000 RMB	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Revenue_Beijing Bosihanyang Enterprise Planning Co., LTD	10,000 RMB	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Revenue_Dentsu BlueFocus (Beijing) Public Relations Consultant Co., LTD	10,000 RMB	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Revenue_Beijing SNK Advertising Co., LTD	10,000 RMB	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Revenue_Beijing Phluency Advertising Co., LTD	10,000 RMB	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Revenue_Eyesmedia.com Inc.	10,000 RMB	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Net profit_Beijing Blue Impression Brand Consultant Co., LTD	%	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Net profit_Beijing BlueFocus Public Relations Consultant Co., LTD	%	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Net profit_Guangzhou BlueFocus Market Consultant Co., LTD	%	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Net profit_Shanghai BlueFocus Public Relations Services Co., LTD	%	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Net profit_Shanghai BlueFocus Brand Consultant Co., LTD	%	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Net profit_Beijing Zhiyang Weimei Science and Technology Consulting Co., LTD	%	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Net profit_Hong Kong BlueFocus Public Relations Co., LTD	%	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Net profit_Shanghai BlueFocus Interactive Advertising Co., LTD	%	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Net profit_Beijing Bosihanyang Enterprise Planning Co., LTD	%	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Net profit_Dentsu BlueFocus (Beijing) Public Relations Consultant Co., LTD	%	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Net profit_Beijing SNK Advertising Co., LTD	%	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Net profit_Beijing Phluency Advertising Co., LTD	%	yearly	**	**	**	**	**
BlueFocus_Shareholding company_Net profit_Eyesmedia.com Inc.	%	yearly	**	**	**	**	**

Client & Supplier

Index	Unit	Quntity	2011	2010	2009	2008
BlueFocus_Client_Revenue_Top 5	%	yearly	444,374,611.36	233,336,900.00	166,553,000.00	166,559,000.00
BlueFocus_Client_Revenue share_Top 5	%	yearly	**	**	**	**
BlueFocus_Supplier_Procurement amount_Top 5	%	yearly	**	**	**	**
BlueFocus_Supplier_Proportion of procurement amount_Top 5	%	yearly	**	**	**	**

Basic_Quarterly

Index	Unit	Quntity	2012Q3	2012Q2	2012Q1	2011Q4	2011Q3
BlueFocus_Revenue by quarter	RMB	Quarterly	624,900,701.00	561,745,982.00	335,688,486.00	538,916,106.00	388,038,397.00
BlueFocus_Operating profit by quarter	RMB	Quarterly	**	**	**	**	**
BlueFocus_Net profit by quarter	RMB	Quarterly	**	**	**	**	**
BlueFocus_Gross margin by quarter	%	Quarterly	**	**	**	**	**

Blue Focus

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