Gome Sells Its Real Estate in Half Price to Increase Capital for E-commerce Business
        
            Date:2012-8-15
        
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 After the changes of name, position and administrative staffs, finally, Gome (00493.HK) reached agreement with HNA Group on acquisition of Gome Shoppingcity. With transaction value of less than RMB6 billion, much lower than the initial price of RMB1 million in 2009, the two parties signed contract at the beginning of August and HNA Group would pay the price by installment. Currently, Gome’s Gome E-shop and Coo8 Online Mart having price war with 360buy, Tmall and Suning Yigou, which is not likely to make profit at present and needs investment. ,as a sunrise industry,E-commerce business is Gome’s weak point ; in long term, the investment can bring satisfying return to Gome and is very important for the company’s current operation.
  
         
        
            Related Index
        
            | Index | Unit | Quntity | 2011 | 2010 | 2009 | 2008 | 2007 | 
| Gome_Operating income | mln  RMB | yearly | 2,323.00 | 2,706.00 | 1,704.00 | 1,944.00 | 1,803.00 | 
| Gome_Gross margin | % | yearly | ** | ** | ** | ** | ** | 
 
     
                 
             
            
                
                
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