Gome Sells Its Real Estate in Half Price to Increase Capital for E-commerce Business

Date:2012-8-15
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After the changes of name, position and administrative staffs, finally, Gome (00493.HK) reached agreement with HNA Group on acquisition of Gome Shoppingcity. With transaction value of less than RMB6 billion, much lower than the initial price of RMB1 million in 2009, the two parties signed contract at the beginning of August and HNA Group would pay the price by installment. Currently, Gome’s Gome E-shop and Coo8 Online Mart having price war with 360buy, Tmall and Suning Yigou, which is not likely to make profit at present and needs investment. ,as a sunrise industry,E-commerce business is Gome’s weak point ; in long term, the investment can bring satisfying return to Gome and is very important for the company’s current operation.
 

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IndexUnitQuntity20112010200920082007
Gome_Operating incomemln RMByearly2,323.002,706.001,704.001,944.001,803.00
Gome_Gross margin%yearly**********
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