Mobile Phone Game

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Revenue

Index	Unit	Quntity	2011
Zqgame_Revenue_By product_Mobile games	10,000 RMB	yearly	738.80
Zqgame_Revenue share_By product_Mobile games	%	yearly	**
Bewinner Communications_Revenue_By product_Mobile game	RMB	yearly	**
Bewinner Communications_Revenue share_By product_Mobile game	%	yearly	**
KongZhong_Revenue_By segment_Mobile games	1,000 USD	yearly	**
KongZhong_Revenue share_By segment_Mobile games	%	yearly	**
CMGE_Revenue_By segment_Featured phone games	1,000 RMB	yearly	**
CMGE_Revenue_By segment_Smartphone games	1,000 RMB	yearly	**
Gameloft_Revenue_By segment_Smartphones	1,000 Euro	yearly	**
Gameloft_Revenue_By segment_Feature Phones	1,000 Euro	yearly	**
Gameloft_Revenue share_By segment_Smartphones	%	yearly	**
Gameloft_Revenue share_By segment_Feature Phones	%	yearly	**
Electronic Arts_Revenue_By product_Mobile and handhelds_Mobile	mln USD	yearly	**
Electronic Arts_Revenue share_By product_Mobile and handhelds_Mobile	%	yearly	**
Capcom_Revenue_By segment_Mobile contents	mln JPY	yearly	**
Ourpalm_Revenue_By product_Mobile terminal console game	RMB	yearly	**
Ourpalm_Revenue_By product_Mobile terminal teletext page game	RMB	yearly	**
Glu Mobile_Revenue_By product_Feature phone game	1,000 USD	yearly	**
Glu Mobile_Revenue_By product_Smartphone game	1,000 USD	yearly	**
Eighting_Revenue_By product_New-generation mobile consoles	100 mln JPY	yearly	**
Gravity_Revenue_By product_Mobile games	mln KRW	yearly	**

Quarterly Revenue

Index	Unit	Quntity	2011-12	2011-09	2011-06	2011-03	2010-12
KongZhong_Operating Revenue_Mobile Game_Quarter	1,000 USD	Quarterly	7,669.17	10,078.12	11,048.35	12,361.14	12,858.85
Linktone_Revenue by quarter_By product_Mobile games	mln USD	Quarterly	**	**	**	**	**
Linktone_Revenue share by quarter_By product_Mobile games	%	Quarterly	**	**	**	**	**
KongZhong_Revenue by quarter_By segment_Mobile games	1,000 USD	Quarterly	**	**	**	**	**
KongZhong_Revenue share by quarter_By segment_Mobile games	%	Quarterly	**	**	**	**	**
Electronic Arts_Revenue by quarter_By product_Mobile and handhelds_Mobile	mln USD	Quarterly	**	**	**	**	**
Electronic Arts_Revenue share by quarter_By product_Mobile and handhelds_Mobile	%	Quarterly	**	**	**	**	**
Glu Mobile_Revenue by quarter_By product_Feature phone game	1,000 USD	Quarterly	**	**	**	**	**
Glu Mobile_Revenue by quarter_By product_Smartphone game	1,000 USD	Quarterly	**	**	**	**	**
Glu Mobile_Revenue share by quarter_By product_Feature phone game	%	Quarterly	**	**	**	**	**
Glu Mobile_Revenue share by quarter_By product_Smartphone game	%	Quarterly	**	**	**	**	**
Gravity_Revenue by quarter_By product_Mobile games	mln KRW	Quarterly	**	**	**	**	**
Gravity_Revenue share by quarter_By product_Mobile games	%	Quarterly	**	**	**	**	**

Profit

Index	Unit	Quntity	--	--	--
Bewinner Communications_Gross profit_By product_Mobile game	RMB	yearly	**	**	**
Bewinner Communications_Gross margin_By product_Mobile game	%	yearly	**	**	**
KongZhong_Gross margin by quarter_By segment_Mobile games	%	Quarterly	**	**	**
CMGE_Gross profit_By segment_Featured phone games	1,000 RMB	yearly	**	**	**
CMGE_Gross profit_By segment_Smartphone games	1,000 RMB	yearly	**	**	**
CMGE_Profit share_By segment_Featured phone games	1,000 RMB	yearly	**	**	**
CMGE_Profit share_By segment_Smartphone games	1,000 RMB	yearly	**	**	**
Ourpalm_Gross profit_By product_Mobile terminal console game	RMB	yearly	**	**	**
Ourpalm_Gross profit_By product_Mobile terminal teletext page game	RMB	yearly	**	**	**
Ourpalm_Profit share_By product_Mobile terminal console game	%	yearly	**	**	**
Ourpalm_Profit share_By product_Mobile terminal teletext page game	%	yearly	**	**	**
Capcom_Gross margin_By segment_Mobile contents	%	yearly	**	**	**

H1 Revenue

Index	Unit	Quntity	2012
Zqgame_Revenue in H1_By product_Mobile games	RMB	yearly	4,035,835.24
Zqgame_Revenue share in H1_By product_Mobile games	%	yearly	**
CMGE_Revenue in H1_By segment_Featured phone games	1,000 RMB	yearly	**
CMGE_Revenue in H1_By segment_Smartphone games	1,000 RMB	yearly	**
CMGE_Revenue share in H1_By segment_Featured phone games	%	yearly	**
CMGE_Revenue share in H1_By segment_Smartphone games	%	yearly	**
Ourpalm_Revenue in H1_By product_Mobile terminal game	10,000 RMB	yearly	**
Ourpalm_Revenue share in H1_By product_Mobile terminal game	%	yearly	**

H1 Profit

Index	Unit	Quntity	2012
Zqgame_Gross profit in H1_By product_Mobile games	RMB	yearly	3,395,350.60
Zqgame_Gross margin in H1_By product_Mobile games	%	yearly	**
Zqgame_Profit share in H1_By product_Mobile games	%	yearly	**
CMGE_Gross profit in H1_By segment_Featured phone games	1,000 RMB	yearly	**
CMGE_Gross profit in H1_By segment_Smartphone games	1,000 RMB	yearly	**
CMGE_Profit share in H1_By segment_Featured phone games	1,000 RMB	yearly	**
CMGE_Profit share in H1_By segment_Smartphone games	1,000 RMB	yearly	**
CMGE_Gross margin in H1_By segment_Featured phone games	%	yearly	**
CMGE_Gross margin in H1_By segment_Smartphone games	%	yearly	**
Ourpalm_Gross profit in H1_By product_Mobile terminal game	10,000 RMB	yearly	**
Ourpalm_Profit share in H1_By product_Mobile terminal game	%	yearly	**
Ourpalm_Gross margin in H1_By product_Mobile terminal game	%	yearly	**

Revenue share

Index	Unit	Quntity	2011	2010	2009
CMGE_Revenue share_By segment_Featured phone games	%	yearly	58.49	40.95	100.00
CMGE_Revenue share_By segment_Smartphone games	%	yearly	**	**	**
Capcom_Revenue share_By segment_Mobile contents	%	yearly	**	**	**
Ourpalm_Revenue share_By product_Mobile terminal console game	%	yearly	**	**	**
Ourpalm_Revenue share_By product_Mobile terminal teletext page game	%	yearly	**	**	**
Glu Mobile_Revenue share_By product_Feature phone game	%	yearly	**	**	**
Glu Mobile_Revenue share_By product_Smartphone game	%	yearly	**	**	**
Gravity_Revenue share_By product_Mobile games	%	yearly	**	**	**

Gross margin

Index	Unit	Quntity	2011	2010	2009
CMGE_Gross margin_By segment_Featured phone games	%	yearly	56.93	70.18	74.70
CMGE_Gross margin_By segment_Smartphone games	%	yearly	**	**	**
Ourpalm_Gross margin_By product_Mobile terminal console game	%	yearly	**	**	**
Ourpalm_Gross margin_By product_Mobile terminal teletext page game	%	yearly	**	**	**

Operation Data

Index	Unit	Quntity	2011	2010	2009
CMGE_Number of games_By product_Featured phone games_Single-player games		yearly	127.00	97.00	53.00
CMGE_Total paying user accounts_By product_Featured phone games_Single-player games_		yearly	**	**	**
CMGE_Average revenue per paying user account_By product_Featured phone games_Single-player games_	RMB	yearly	**	**	**
CMGE_Number of games_By product_Featured phone games_Mobile social games		yearly	**	**	**
CMGE_Total paying user accounts_By product_Featured phone games_Mobile social games		yearly	**	**	**
CMGE_Average revenue per paying user account_By product_Featured phone games_Mobile social games	RMB	yearly	**	**	**
CMGE_Number of games_By product_Smartphone games_Single-player games		yearly	**	**	**
CMGE_Total subscriptions_By product_Smartphone games_Single-player games		yearly	**	**	**
CMGE_Average revenue per subscription_By product_Smartphone games_Single-player games	RMB	yearly	**	**	**
CMGE_Number of games_By product_Smartphone games_Mobile social games		yearly	**	**	**
CMGE_Total new registered user accounts_By product_Smartphone games_Mobile social games		yearly	**	**	**
CMGE_Total paying user accounts_By product_Smartphone games_Mobile social games		yearly	**	**	**
CMGE_Average revenue per paying user account_By product_Smartphone games_Mobile social games	RMB	yearly	**	**	**
CMGE_Number of handsets manufactured using our design_By product_Handset design	mln Person	yearly	**	**	**