Adata Technology has moved to lower the DRAM-module portion of its revenues in order to respond to continued chip price falls, while putting a greater emphasis on non-DRAM products including external hard drives and solid-state drives (SSD).

Adata has announced revenues for November slid 5.77% sequentially to NT$2.695 billion (US$89 million). The on-month sales drop was relatively insignificant compared to a 30% decline in spot prices for DDR3 chips during the same period.

Adata saw sales of its DRAM modules decrease to merely NT$1 billion in November from NT$1.54 billion in October. However, sales of Adata's NAND flash-related devices and other non-DRAM products increased 28.24% on month to NT$1.695 billion in November.

Adata's sales ratio between DRAM modules and non-DRAM products was 37:63 in November, compared to 54:46 in October and 65:35 in November 2009.

Adata said that sales generated from its external HDD and SSD product lines grew substantially on month to account for almost 10% of total revenues in November. The two segments will be potential drivers for the company's future growth, it added.

Adata accumulated NT$38.18 billion in revenues from January through November, up 25% from the same period of 2009.