It was revealed in a release that SLE has engaged XCXD to set up, operate and maintain their official and flagship online stores, namely “XiYangYang Official Online Store” and “XiYangYang Taobao Flagship Store”, respectively.
XCXD is an e-commerce platform provider in China. The company will sell apparels under the brand names “Pleasant Goat and Big Big Wolf” for a term of two years. “Pleasant Goat and Big Big Wolf” is also known as “XiYangYang” and is the No.1 cartoon series in China. In 2010, an animated movie made based on the series broke the domestic box office record for a Chinese produced animated movie.
Also SLE has inked a license agreement with an affiliate of Disney (News - Alert) Enterprises which is a master licensee of “Pleasant Goat and Big Big Wolf”, to manufacture and distribute children’s wear for infants and children from newborn to 14 years old, through retail stores.
Fireswirl officials added that SLE will be opening 1,100 retail outlets in China in the next three years.
Fireswirl Technologies Inc. specializes in the creation of transactional revenue by engineering electronic and mobile commerce solutions for content providers. Also the technology finds applications in solutions that require multiple payment interfaces, multi-currency and multi-language capabilities.
The company’s solutions can be used by industries that need high volume or micro-payment solutions in order to serve a wide base of users via Internet or wireless applications.
In June 2011, Fireswirl Technologies announced that its subsidiary, Beijing Xingchang Xinda Technology Development Co., Ltd. has signed an agreement with Netrada Management GmbH for collaboration between the companies in the China e-commerce market for high-end fashion brands.
Germany-based NETRADA is a provider of full service e-commerce solutions for the fashion, beauty and lifestyle industry. NETRADA’s service portfolio covers the complete e-commerce process chain: Implementation and operation of the online-shop, content management, digital imaging, online marketing, warehousing with dispatch and returns handling, payment services and customer services.