Global and China Micro and Special Motor Industry Report, 2011-2012
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In 2011, the micro & special motor industry saw the price of its most crucial raw material NdFeB soar, with the price of sintered NdFeB magnet increasing from RMB 107/kg at the beginning of 2011 to RMB 607/kg in July and to RMB 330/kg in early November. However, as raw materials only account for a very small proportion (less than 5%) of the cost of micro & special motor, the price hike didn’t promote the prices of micro & special motors or reduce the profits of micro & special motor manufacturers.

In 2010-2011, the smart phone market was booming, the autofocus function became a standard configuration of smart phone and an option for some feature phones. VCM manufacturers shipped products in the form of AF actuator module. South Korean JAHWA and Hysonic started a price war, and their core product is AF actuator. Japanese enterprises like Nidec, Mitsumi and TDK are large companies, VCM accounts for less than 2% of their revenue, and the losses are huge due to poor cost control. Nidec is the first one to exit the field, Shicoh is losing money, JAHWA and Hysonic see substantial increase in revenue and profit. JAHWA grew especially fast, won over Samsung from Hysonic, and increased the revenue by 167.5%.

In 2011, Apple adopted linear vibration motor which responds over twice faster than conventional motor. Apple has been using conventional vibration motor up to iPhone 4, and started to use linear motor since iPhone 4S. At present, only South Korean Samsung Electro-Mechanics and Bluecom can supply linear motors, and Bluecom cannot make large shipments until 2012. As the capacity of the two companies is limited, it’s expected that other manufacturers won’t adopt linear vibration motors as Apple does. The performance advantage of linear vibration motor is not obvious, but the cost is slightly higher.
Looking ahead, the prospect of HDD and ODD, the main application markets of micro & special motor, is not promising. The electronic devices in pursuit of thinness, lightness and low power consumption will try not to use HDD. The most popular tablets and Ultrabook use SSD instead of HDD. In the future, conventional light and thin notebooks will also use SSD instead of HDD. In addition, tablets, Ultrabook, light and thin notebooks are not equipped with ODD either. As a result of the popularity of cloud computing, people will increasingly rely on online storage instead of conventional mechanical storage in video and entertainment activities, and the market of conventional ODD will shrink sharply.

Higher-end cars use more micro & special motors. Due to the uncertain economic outlook, more rich people spend their money for consumption instead of investing in industry. The sales volume of high-end cars grows much faster than that of low-end cars, which is most evident in China, the largest car market in the world. China has become the largest luxury car market in the world. Higher-end cars use more micro & special motors, which also makes Japanese automotive micro & special motor manufacturers maintain stable growth despite of the earthquake and yen appreciation. Japanese manufacturers almost occupy 80% of the automotive micro & special motor market.

Revenue of Major Micro & Special Motor Manufacturers, 2009-2011 (USD mln)
1. Profile of Micro & Special Motor

2. Micro & Special Motor Market
2.1 Overview
2.2 HDD 
2.2.1 Current Status and Prospect of HDD Market 
2.2.2 HDD Industry and Market 
2.3 ODD 
2.4 Mobile Phone
2.4.1 Current Status and Prospect of Mobile Phone Market 
2.4.2 Mobile Phone Market by Brand 
2.4.3 Autofocus Camera Phone 
2.4.4 Profile of VCM
2.4.5 VCM Industry
2.5 Micro & Special Motor for Vehicle
2.6 Micro & Special Motor for Air Conditioner

3. Micro & Special Motor Industry
3.1 Overview 
3.2 Micro & Special Motor for Mobile Phone
3.3 Micro & Special Motor for Vehicle

4. Micro & Special Motor Enterprises 
4.1 Nidec
4.1.1 Nidec Sankyo
4.1.2 Nidec Copal
4.1.3 Nidec Copal Electronics
4.1.4 Nidec Dalian
4.1.5 Nidec Zhejiang
4.1.6 Nidec Techno Motor
4.1.7 Sanyo Seimitsu
4.2 Minebea
4.2.1 Minebea Shanghai
4.2.2 Minebea Zhuhai
4.3 Mabuchi
4.4 Johnson Electric
4.5 Tokyo Parts
4.6 JAHWA Electronics
4.7 LG Innotek
4.9 Shicoh
4.10 Snatusa
4.11 Mitsuba
4.12 Shinano Motor
4.13 Mitsumi
4.14 C.I.Kasei
4.15 Sanyo Denki
4.16 ASMO 
4.17 Brose
4.17.1 Brose Shanghai
4.18 Jinlong Machinery & Electronics
4.19 Zhongshan Broad-Ocean Motor
4.20 Welling Holding
4.21 Hysonic

5. Rare Earth Permanent Magnet Materials
5.1 Overview 
5.2 Global Rare Earth Resource Distribution 
5.3 Global Rare Earth Resource Supply 
5.4 Rare Earth Permanent Magnet Material Industry
5.5 Chengdu Galaxy Magnet
5.6 Beijing Zhongke Sanhuan Hi-Tech
5.7 Yantai Zhenghai Magnetic Material
5.8 Ningbo Yunsheng High-tech Magnetics
5.9 Neomax (Hitachi Metal)
5.10 TDK
Global Micro & Special Motor Application by Shipment, 2011
Global HDD Shipment, 1998-2008
Global HDD Shipment, 2009-2014
HDD Distribution by Size, 2009-2014
Global HDD Shipment by Region, 2011
Market Share of Global HDD Manufacturers by Shipment, Q1 2007-Q2 2010
Market Share of Global HDD Manufacturers by Shipment, 2011
ODD Shipment, 2008-2013
Market Share of Global ODD Manufacturers, 2010
Global CDMA/WCDMA Mobile Phone Shipment by Region, 2010-2012
Smart Phone Shipment of Global Mobile Phone Manufacturers, 2010-2011
VCM Visual
VCM Profile
Global Air Conditioner Shipment, 2007-2013
Market Share of Global Air Conditioner Manufacturers, 2010
Market Share of Global Mobile Phone Motor Manufacturers, 2010-2011
Market Share of Automotive Micro & Special Motor Manufacturers, 2010-2011
Revenue and Operating Margin of Nidec Zhejiang, FY2005-FY2011
Operating Margin of Minebea Motor Division, Q2 2009-Q4 2011
Minebea’s Sales Volume of Brushless Motor, FY2005-FY2011
Minebea’s Sales Volume of Brush Motor, FY2005-FY2011
Revenue and Operating Margin of Mabuchi, 2002-2011
Global Distribution of Mabuchi
Revenue of Mabuchi by Application, 2009-2011
Shipment of Mabuchi by Application, 2009-2011
Mabuchi in China
Revenue of SEMCO by Division, 2010-2011
Revenue and Operating Margin of SEMCO OMS Division, Q1 2010-Q4 2011
Application Distribution of Samsung OMS Division, Q4 2011
Revenue and Operating Margin of Shicoh Motor, 2005-2010
Organizational Structure of Shicoh Motor
Revenue of Snatusa by Application, 2009
Revenue and Operating Margin of Mitsuba, FY2005-FY2011 
Revenue and Operating Margin of Mitsumi, FY2006-FY2011
Revenue of Mitsumi by Product, FY2006-FY2010 
Revenue and Operating Margin of Sanyo Denki, FY2006-FY2011
Revenue of Sanyo Denki by Business, FY2008-FY2011 
Revenue of Brose, 2003-2011 
Revenue and Net Profit Margin of Jinlong Machinery & Electronics, 2006-2011 
Revenue and Net Profit Margin of Zhongshan Broad-Ocean Motor, 2007-2012 
Organizational Structure of Welling Holding 
Revenue and Profit Margin Attributable to Shareholders of Welling Holding, 2005-2011
Revenue and Operating Income of Hysonic, 2006-2011 
Application Distribution of Global Micro & Special Motor Market (by Value), 2011
Global Mobile Phone Shipment, 2007-2014 
Global Mobile Phone Shipment and Annual Growth Rate, Q1 2009-Q4 2011
Market Share of Smart Phone Operating System, 2011
Global Smart Phone Market Penetration by Region, 2008-2015
Global Quarterly Mobile Phone Shipment by Brand, 2010-2011
Global Mobile Phone Shipment by Manufacturer, 2010-2011
Market Share of Global VCM Manufacturers by Revenue, 2011
Global Light Vehicle Output by Region, 2010-2012
Global Light Vehicle Output, 2007-2013
Supply Relationship of Mobile Phone Motor Industry 
Revenue and Operating Margin of Nidec, FY2006-FY2012
Revenue of Nidec by Product, FY2008-FY2012
Revenue of Nidec by Product, Q1-Q3 FY2012
Precision Motor Revenue of Nidec, FY2009-FY2015
Revenue and Operating Margin of Small Precision Motor of Nidec, Q4 2010-Q4 2011
HDD Clients of Nidec, FY2010-FY2011
Output and Capacity of Six Major HDD Motor Production Bases of Nidec, 2011-2012
Revenue and Shipment of DC Motor of Nidec, Q4 2010-Q4 2011
Revenue and Shipment of Fan Motor of Nidec, Q4 2010-Q4 2011
Revenue of General Motor of Nidec, Q4 2010-Q4 2011
Revenue and Operating Margin of Machinery Products of Nidec, Q4 2010-Q4 2011
Revenue and Operating Margin of Electronic and Optical Products of Nidec, Q4 2010-Q4 2011
Revenue of Nidec by Region, FY2008-FY2011
Major Production Bases of Nidec
Nidec Bases in Thailand
Revenue and Operating Margin of Nidec Sankyo, FY2004-FY2012
Revenue of Nidec Sankyo by Product, FY2010-FY2011
Revenue and Operating Margin of Nidec Copal, FY2007-FY2012
Revenue of Nidec Copal by Application, FY2010-FY2011
Revenue and Operating Margin of Nidec Copal, FY2007-FY2012  
Revenue of Nidec Copal Electronics by Application, FY2010&FY2012
Financial Data of Nidec China by Subsidiary, 2008
Revenue and Operating Margin of Nidec Dalian, FY2005-FY2010  
Revenue and Operating Margin of Minebea, FY2004-FY2012
Revenue of Minebea, Q1 FY 2010-Q3 FY2012
Operating Margin of Minebea, Q1 FY 2010-Q3 FY2012
Revenue of Minebea by Product, Q2 2009-Q4 2011
Sales of Minebea Motor Division, Q2 2009-Q4 2011
Revenue of Mabuchi Automotive Division by Product, 2009-2011 
Revenue of Mabuchi Audio & Visual Equipment Division by Product, 2009-2011
Revenue of Mabuchi Optical & Precision Instrument Division by Product, 2009-2011
Revenue of Mabuchi Home Appliances Tools Toys Division by Product, 2009-2011
Revenue of Mabuchi by Region, 2009-2011
Output of Mabuchi by Subsidiary, 2009-2011
Revenue and Operating Margin of Johnson Electric, FY2003-FY2012
Revenue of Johnson Electric by Product, FY2009-FY2012
Revenue of Johnson Electric by Region, FY2009-FY2012
Revenue and Operating Margin of JAHWA Electronics, 2005-2012
Revenue of JAHWA Electronics by Product, 2005-2012
Overseas Subsidiaries of JAHWA Electronics 
Revenue and Operating Margin of LG Innotek, 2006-2011
Revenue of LG Innotek by Product, Q4 2010-Q4 2011
Motor Business Revenue of LG Innotek, Q4 2010-Q4 2011
Application Distribution of LG Innotek Motor, Q4 2011
Revenue and Operating Income of SNATUSA, 2005-2010
Financial Data of Mitsuba China by Subsidiary, 2008 
Financial Data of Mitsumi China by Subsidiary, 2008 
Revenue and Operating Margin of ASMO, FY2007-FY2012
Financial Data of ASMO China by Subsidiary, 2008 
Revenue of Brose by Business, 2011
Sales Volume of Welling Holding, 2009-H1 2011
Global Rare Earth Resource Distribution by Region, 2011
Global Rare Earth Supply, 1956-2008
Global Rare Earth Capacity outside China, 2011
Revenue and Operating Margin of Chengdu Galaxy Magnet, 2007-2011
Revenue of Chengdu Galaxy Magnet by Application, 2007-2011
Operating Income of Chengdu Galaxy Magnet by Application, 2008-2010
Gross Margin of Chengdu Galaxy Magnet by Product, 2008-2010
Revenue of Chengdu Galaxy Magnet by Region, 2010
Revenue and Operating Margin of Beijing Zhongke Sanhuan Hi-Tech, 2005-2011
Gross Margin of Beijing Zhongke Sanhuan Hi-Tech, Q4 2006-Q3 2011
Financial Data of Beijing Zhongke Sanhuan Hi-Tech by Subsidiary, 2010
Revenue of Yantai Zhenghai Magnetic Material, 2008-Q3 2011 
Net Income of Yantai Zhenghai Magnetic Material, 2008-Q3 2011
Revenue of Yantai Zhenghai Magnetic Material by Application, 2010-Q3 2011
NdFeB Revenue and Gross Margin of Ningbo Yunsheng High-tech Magnetics, 2005-2011
Revenue and Operating Income of Hitachi Metal by Division, FY2010-FY2011
Producing Areas of Neomax 
Revenue and Operating Income of TDK, FY2005-FY2012
Revenue of TDK by Application, Q1 FY2011-Q3 FY2012
Revenue of TDK by Product, Q4 FY2011
Magnetic Head Revenue of TDK, Q1 2011-Q1 2012
TDK’s Production Bases of Magnetic Materials

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