An increasing number of supermarket brands are aware of the importance of “Farmer-Store Link”, which can streamline product circulation, reduce price and meet consumer demands.

CR Vanguard chose a county in Hunan as its first vegetable production base on March 13 and announced that it would provide fresh vegetables with 15% to 20% off their market prices and its hit products were pepper and broccoli.

Li Xuewei, general manager of its partner Changsha Huachuang Produce Trading Company, said that its cooperation with CR Vanguard would make their products go directly into supermarket stores and create a stabilized sales channel. In addition, the produce company also offered to provide its products to Wal-Mart, Lotus and other supermarket operators.