China Automotive Fragrance and Air Purification Systems Research Report, 2023
Automotive fragrance and air purification systems: together to create a comfortable and healthy cockpit
Technology trend: intelligence of fragrance system and integration of air purification system
In the passenger car market, the fragrance and air purification systems boom: the fragrance system has developed from the initial "perfume bottle + negative ion generator" to independent intelligent fragrance system; in some models, the air purification system is integrated with the air filter to constitute a complete automotive air management system, and also packs comprehensive air management technologies such as advanced filter elements (dual-effect element, HEPA element, etc.), air quality system (AQS), and air purification system (e.g., negative ion generator and UV generation device).

At present, the fragrance system heads in the direction of intelligence, for example, carrying the NFC chip for rapid recognition (NIO ES6, ZEEKR 001, etc.), delivering fragrance according to driving scenarios (IM L7), and using magnetic suction technology and rotating fragrance frame (XPeng G9, etc.); the air purification system tends to integrate a variety of filtration and sterilization technologies, including photocatalyst (Oshan A800, etc.), UV sterilization (SAIC Roewe RX5 PLUS, etc.) and negative ion generator (e.g., Geely Boyue). The air purification technology of the current mainstream car models is negative ion/plasma generator, with sterilization rate higher than 80%. In the future, the more advanced technologies will be UV sterilization system and photocatalyst technology, with sterilization rate higher than 99%.

The TOP20 passenger car models by installations of fragrance and air purification systems in China in 2022 are as follows:

Rapid growth: in 2023, the automotive fragrance installation will exceed 1 million units, and the air purification system installation will surpass 6 million units.
From 2020 to 2023, the installations of automotive air purification and fragrance systems will sustain steady growth. It is predicted that in 2023 the installations of automotive air purification systems will exceed 6 million units, and that of fragrance systems will reach 1.03 million units.
Overall the air purification system is mainly a standard component of passenger cars. The installation of standard fragrance systems began to surge in 2022, and is expected to reach 582,700 units in 2023, exceeding the optional for the first time.

Suppliers: explore new air purification technologies and develop vehicle air management solutions
Air purification and fragrance systems are generally integrated into the functional module of air conditioning systems, and the main suppliers are as follows:

Denso
In 2022, Denso introduced AiO BOX, an air quality solution that fully integrates all air purification system components and uses the unique airflow cleaning technology. With a plasma generator and double electrodes, it can release positive and negative ions simultaneously at the front and rear air outlets. The high integration of PM2.5 sensor and HVAC enables fanless air filtration.
The simple version of AiO BOX equipped with plasma generator, PM2.5 sensor and CN95 filter was mass-produced in late 2022. Denso plans volume production of the complete version of AiO BOX equipped with evaporator cleaning system and intelligent fragrance unit in 2024.

Sailing Technology
Sailing Automotive Electronics (Taizhou) Co., Ltd. provides complete air system solutions for OEMs. During 2022-2027, the company plans to produce a total of about 34.11 million designated products, including more than 12.77 million PM2.5 filters, more than 7.4 million negative ion generators, more than 12.78 million fragrance systems and more than 1.16 million AQS systems. By the end of 2022, some of the designated products have started to be delivered to automakers. For example, Sailing Technology has already provided fragrance systems for Li L9 and XPeng G9.
Sailing Technology provides Toyota with a customized negative ion fragrance system, with the concentration adjusted via WeChat applet and the center console screen. This system is applicable to models like Sienna, Venza, Highlander and Frontlander, with the fragrance bottle placed in the glove box.

OEMs: upgrade air purification system functions, and emerging OEMs prefer intelligent fragrance systems.
Since 2020, mainstream models have offered upgrading air purification system functions. Some automakers (e.g. Geely and WM Motor) have passed the CN95 certification for their air filters. International OEMs are cooperating with air purification system integrators like Valeo and MAHLE to add an air quality manager (AQS) and negative ion/plasma technology to their original air purification systems, aiming to further improve the pollutant filtration efficiency of their existing air purification systems.
Chinese emerging OEMs (NIO, Li Auto, XPeng Motor, AITO, etc.) boast a higher installation rate of fragrance systems, and prefer intelligent fragrance systems. Their fragrance suppliers are international groups (Givaudan, Symrise, IFF, Firmenich, etc.). Most conventional international OEMs (Mercedes-Benz, BMW, etc.) adopt non-intelligent fragrance system designs.
At present, some Chinese OEMs have the ability to independently develop intelligent fragrance technologies, especially human feature recognition and monitoring, and fragrance system intelligent control (automatic opening / intelligent fragrance delivery / automatic fragrance switching / voice control).

NIO intelligent fragrance system
All of NIO's models carry an intelligent fragrance system, which is connected to the IVI system and can be turned on independently. Its fragrance bottle is equipped with magnetic suction technology and NFC chip for fast recognition. The system is designed by Shanghai ARTOP Industrial Design Co., Ltd.

Mercedes-Benz fragrance system
Mercedes-Benz was the first OEM to introduce fragrance systems, which is installed in C-Class (AMG Models), GLS, CLS, S-Class, GLE, E-Class, G-Class and other models. Provided by the international fragrance group Symrise, the fragrance for S-Class is integrated with the Mercedes-Benz Air Balance system that offers the negative ion air purification function.

Geely IAPS (Intelligent Air Purification System)
Based on the original air conditioner filter, Geely's intelligent air purification system (IAPS) adopts the architecture of "AQS + PM2.5 four-layer air purification device + negative ion generator", which can efficiently filter conventional dusts, harmful gases, PM2.5 particles, >0.74μm droplets, and >0.3μm particles.

OEMs and Tier 1 Suppliers' Cost Reduction and Efficiency Enhancement Strategy Analysis Report, 2025
ResearchInChina released the "OEMs and Tier 1 Suppliers' Cost Reduction and Efficiency Enhancement Strategy Analysis Report, 2025", summarizing hundreds of cost reduction strategies to provide referen...
Automotive Fixed Panoramic Sunroof and Smart Roof Research Report, 2025
With the intelligent application of car roofs as the core, this report systematically sorts out a series of new products such as fixed panoramic sunroof/openable sunroof, ceiling screen, roof ambient ...
Automotive-Grade Power Semiconductor and Module (SiC, GaN) Industry Research Report, 2025
SiC/GaN Research: Sales volume of 800V+ architecture-based vehicles will increase more than 10 times, and hybrid carbon (SiC+IGBT) power modules are rapidly being deployed in vehicles.
Sales volume o...
Cockpit Agent Engineering Research Report, 2025
Cockpit Agent Engineering Research: Breakthrough from Digital AI to Physical AI
Cockpit Agent Engineering Research Report, 2025 starts with the status quo of cockpit agents, summarizes the technical ...
Prospective Study on L3 Intelligent Driving Technology of OEMs and Tier 1 Suppliers, 2025
L3 Research: The Window of Opportunity Has Arrived - Eight Trends in L3 Layout of OEMs and Tier 1 Suppliers
Through in-depth research on 15 OEMs (including 8 Chinese and 7 foreign OEMs) and 9 Tier 1 ...
China Commercial Vehicle IoV and Intelligent Cockpit Industry Research Report 2025
Commercial Vehicle IoV and Cockpit Research: The Third Wave of Passenger Car/Commercial Vehicle Technology Integration Arrives, and T-Box Integrates e-Call and 15.6-inch for Vehicles
I. The third wav...
Intelligent Vehicle Electronic and Electrical Architecture (EEA) and Technology Supply Chain Construction Strategy Research Report, 2025
E/E Architecture Research: 24 OEMs Deploy Innovative Products from Platform Architectures to Technical Selling Points
According to statistics from ResearchInChina, 802,000 passenger cars with domain...
Research Report on Intelligent Vehicle Cross-Domain Integration Strategies and Innovative Function Scenarios, 2025
Cross-Domain Integration Strategy Research: Automakers' Competition Extends to Cross-Domain Innovative Function Scenarios such as Cockpit-Driving, Powertrain, and Chassis
Cross-domain integration of ...
China Autonomous Driving Data Closed Loop Research Report, 2025
Data Closed-Loop Research: Synthetic Data Accounts for Over 50%, Full-process Automated Toolchain Gradually Implemented
Key Points:From 2023 to 2025, the proportion of synthetic data increased from 2...
Automotive Glass and Smart Glass Research Report, 2025
Automotive Glass Report: Dimmable Glass Offers Active Mode, Penetration Rate Expected to Reach 10% by 2030
ResearchInChina releases the Automotive Glass and Smart Glass Research Report, 2025. This r...
Passenger Car Brake-by-Wire (BBW) Research Report, 2025
Brake-by-Wire: EHB to Be Installed in 12 Million Vehicles in 2025
1. EHB Have Been Installed in over 10 Million Vehicles, A Figure to Hit 12 Million in 2025.
In 2024, the brake-by-wire, Electro-Hydr...
Autonomous Driving Domain Controller and Central Computing Unit (CCU) Industry Report, 2025
Research on Autonomous Driving Domain Controllers: Monthly Penetration Rate Exceeded 30% for the First Time, and 700T+ Ultrahigh-compute Domain Controller Products Are Rapidly Installed in Vehicles
L...
China Automotive Lighting and Ambient Lighting System Research Report, 2025
Automotive Lighting System Research: In 2025H1, Autonomous Driving System (ADS) Marker Lamps Saw an 11-Fold Year-on-Year Growth and the Installation Rate of Automotive LED Lighting Approached 90...
Ecological Domain and Automotive Hardware Expansion Research Report, 2025
ResearchInChina has released the Ecological Domain and Automotive Hardware Expansion Research Report, 2025, which delves into the application of various automotive extended hardware, supplier ecologic...
Automotive Seating Innovation Technology Trend Research Report, 2025
Automotive Seating Research: With Popularization of Comfort Functions, How to Properly "Stack Functions" for Seating?
This report studies the status quo of seating technologies and functions in aspe...
Research Report on Chinese Suppliers’ Overseas Layout of Intelligent Driving, 2025
Research on Overseas Layout of Intelligent Driving: There Are Multiple Challenges in Overseas Layout, and Light-Asset Cooperation with Foreign Suppliers Emerges as the Optimal Solution at Present
20...
High-Voltage Power Supply in New Energy Vehicle (BMS, BDU, Relay, Integrated Battery Box) Research Report, 2025
The high-voltage power supply system is a core component of new energy vehicles. The battery pack serves as the central energy source, with the capacity of power battery affecting the vehicle's range,...
Automotive Radio Frequency System-on-Chip (RF SoC) and Module Research Report, 2025
Automotive RF SoC Research: The Pace of Introducing "Nerve Endings" such as UWB, NTN Satellite Communication, NearLink, and WIFI into Intelligent Vehicles Quickens
RF SoC (Radio Frequency Syst...