Great Wall Motor’s Layout in Electrification, Connectivity, Intelligence and Sharing and Strategy Analysis Report, 2023-2024
Great Wall Motor (GWM) benchmarks IT giants and accelerates “Process and Digital Transformation”.
In 2022, Great Wall Motor (GWM) hoped to use Haval H6's huge user base to achieve new energy transformation, selling both PHEV and fuel editions of GEN3 Haval H6. However, the fact showed that this decision was a strategic misjudgment at the marketing level. Transformation of fuel vehicle brands requires new channels, new sequences, new traffic and other important elements. Finally, GWM sold 104,000 units of BEV models and 28,000 units of PHEV models in 2022 respectively, of which new energy passenger car sales accounted for only 15.0%. The pace of new energy transformation was slow and fell short of the company's expectations.???
Emerging automakers such as NIO, Xpeng and Li Auto lead the transformation of automobile channels and separate functions of traditional 4S stores into two parts: 1) Retail experience stores, opened in central business districts, focusing on direct sales, and taking charge of exhibition, experience and sales, to shorten the distance with consumers and shape the brand image; 2) Delivery and after-sales centers, located in areas where traditional 4S stores cluster or other suburban areas.??
Drawing lessons in 2022, in 2023 GWM Group made multiple changes, such as:
First, Haval brand created an independent and exclusive new energy vehicle sales network - Haval Dragon Network;
Second, fully shift to the ToC model: in the past, vehicles were sold through dealers, but now they are all sold with the ToC model and all executives open accounts on Weibo and other platforms;??
Third, shift to direct connection with users: emerging automakers such as NIO, Xpeng and Li Auto adopt a direct sales model to directly connect with users through automobile products, enabling more efficient product iteration. GWM is also shifting to a direct sales model;???
Fourth, improve brands - enhance the influence of its five brands in all aspects.
The strategic adjustment began to bear fruits. For the whole year of 2023, GWM's new energy vehicle sales doubled, totaling 262,000 units, a year-on-year spurt of 98.74%.
Competition in the automotive industry has extended from technology, products, and brands to management systems and organizational structures, which is a big test of rapid transformation capabilities of OEMs. After learning the marketing modes of emerging automakers in 2023, GWM will further learn management systems of IT leaders such as Huawei and IBM in 2024.?
Huawei introduced IBM's management system in 1998 and has gradually grown into a global technology giant. Today the boom of automotive electrification, connectivity, intelligence and sharing requires OEMs to transform into a technology company.
In January 2024, GWM and IBM Consulting signed a strategic cooperation agreement on "Process and Digital Transformation" in Baoding, Hebei. The two parties formally formed a long-term strategic partnership on the road to digital transformation and global development. GWM aims to comprehensively enhance the construction of mechanisms in "marketing, supply, manpower and finance" to seize the digital intelligence track in the automotive industry.?
Global and China Passenger Car T-Box Market Report, 2026
Based on 2025 market data and the latest business layouts of OEMs and suppliers from 2025 to 2026, this report analyzes the development status quo and future trends of China’s passenger car T-Box mark...
Global and China Range Extended Electric Vehicle (REEV) and Plug-in Hybrid Electric Vehicle (PHEV) Research Report, 2026
Research on REEVs and PHEVs: Foreign OEMs are considering extended-range technology as an important strategic option and will launch a series of new vehicles
Global PHEVs & REEVs tend to be domin...
Automotive Voice Industry Report, 2026
Automotive Voice Research: Explosive Growth in Features Like "See and Speak", 35-Fold Increase in External Voice Interaction in Two Years
ResearchInChina has released the Automotive Voice Industry R...
China Passenger Car Digital Chassis Research Report, 2026
Research on Digital Chassis: Leading OEMs Have Completed Configuration of Version 2.0 1. Leading OEMs Have Completed Configuration of Digital Chassis 2.0
By the degree of wired control of each c...
Vehicle Functional Safety and Safety Of The Intended Functionality (SOTIF) Research Report, 2026
Multiple Mandatory Standards for Intelligent Vehicles in China Upgrade Functional Safety Requirements from Recommended to Mandatory Access Criteria In 2026, China has intensively issued and promo...
Automotive 12V/48V Low-Voltage Lithium-ion Battery/Sodium-ion Battery Industry Research Report, 2026
Research on 12V/48V automotive low-voltage lithium-ion (sodium-ion) batteries: promoted by regulations and standardization, it is imperative to "replace lithium-ion (sodium-ion) batteries with lead-ac...
Next-Generation Automotive Wireless Communication Technologies (6G/5G-A, NearLink, Satellite Communication, UWB, etc.) and Automotive Communication Module Industry Report, 2026
Research on Next-Generation Communication and Modules: Accelerated Deployment of 5G-A, Satellite Communication, NearLink, UWB and Other Technologies in Automobiles
Automotive wireless communication t...
Research on Zonal Architecture: Smart Actuators (Micro-motors) and Application Trends in Sub-scenarios, 2026
Smart Actuator and Micro-motor Research: Under Zonal Architecture, Actuators Are Developing towards Edge Computing, 48V, and Brushless Motors.
The core components of automotive zonal architecture mai...
China Passenger Car Navigate on Autopilot (NOA) Industry Report, 2025
In 2025, NOA standardization was popularized, refined and deepened in parallel. In 2026, core variables will be added to the competitive landscape.
The evolution of autonomous driving follows a clear...
Smart Car OTA Industry Report, 2025-2026
Automotive OTA Research: In the Era of Mandatory Standards, OTA Transforms from a "Function Channel" to a New Stage of "Full Lifecycle Management"
Driven by the development and promotion of AI and so...
Automotive AI Box Research Report, 2026
Automotive AI Box Research: A new path of edge AI accelerates
This report studies the current application status of automotive AI Box from the aspects of scenario demand, product configuration, and i...
Automotive Fragrance and Air Conditioning System Research Report, 2025
Automotive Fragrance and Air Purification Research: Intelligent Fragrance Equipment to Exceed 4 Million Units by 2030, "All-in-One" Integrated Purification Becomes Mainstream
The "Automotive Fragranc...
Intelligent Vehicle Cockpit-driving Integration (Cockpit-driving-parking) Industry Report, 2025
Cockpit-Driving Integration Research: 36% CAGR by 2030, Single-Chip Cockpit-driving integration Solutions Enter Mass Production
ResearchInChina releases the "Intelligent Vehicle Cockpit-driving Integ...
Research Report on Overseas Layout of Chinese Passenger Car OEMs and Supply Chain Companies, 2025
Automotive Overseas Expansion Research: Accelerated Release of OEM Overseas Production Capacity, Chinese Intelligent Supply Chain Goes Global
This report conducts an in-depth analysis of the current ...
Passenger Car Intelligent Steering Industry Research Report, 2025-2026
Intelligent steering research: Rear-wheel steering prices drop to RMB200,000-250,000
1. Rear-wheel steering installations increased by 36.5% year-on-year.
From January to October 2025, the number of...
Global Autonomous Driving Policies & Regulations and Automotive Market Access Research Report, 2025-2026
Research on Intelligent Driving Regulations and Market Access: New Energy Vehicle Exports Double, and "Region-Specific Policies" Adapt to Regulatory Requirements of Various Countries in A Refined Mann...
Two-wheeler Intelligence and Industry Chain Research Report, 2025-2026
Two-Wheeler Electric Vehicle Research: New National Standard Drives Intelligent Popularization, AI Agent Makes Its Way onto Vehicles
ResearchInChina releases the "Two-wheeler Intelligence and Industr...
China Smart Door and Electric Tailgate Market Research Report, 2025
Smart Door Research: Driven by Automatic Doors, Knock-Knock Door Opening, etc., the Market Will Be Worth Over RMB100 Billion in 2030.
This report analyzes and researches the installation, market size...