The following content is published in real-time on Minyanville's Buzz & Banter. For a free two week trial and access to over 30 market professionals, or to learn more, please click here.
By the end of this year, the number of new exchange-traded products that will have come to market in the U.S. could easily be around 300 if not higher. However, it's hard to imagine that even if the number of new ETFs to hit the market in 2011 was 1,000 (it won't be) that any of them will stir up the amount of controversy that the Global X Social Media ETF (SOCL) has.

Unwarranted controversy, I might add. The Global X Social Media ETF began trading on Tuesday Nov. 15, 2011. In four days, the ETF has endured a barrage of criticism ranging from the ETF's large weight to Chinese companies to the fact that the fund is just “off to slow start” in the eyes of some.