President of Suning Appliance Zhang Jindong told reporters recently that 30 billion yuan in sales was just a dramatic target for Suning Yigou in 2012. The real one for internal assessment was 20 billion yuan. He also said that Suning will focus on expanding its product lines on its e-commerce platform this year. Its aim was to extend its business scope and to offer its customers not just home appliance products.

He said that Suning set up another five procurement centers for businesses such as general merchandise, books and daily essentials, a move that will support the development of Suning Yigou, Suning Expo and Laox stores. In addition, it will consider expansion through acquisition while pushing forward with its online business.