Wednesday, 16 Feb 2011 08:00am EST

SkyPeople Fruit Juice, Inc. announced a new fruit beverages brand, Qian Mei Duo (Good for You), targeted to one of China's strongest consumer demographics, 18 to 29 year old Chinese women. SkyPeople developed and introduced Qian Mei Duo to further extend its position as a leader in high-quality, health-conscious beverages in China. According to SkyPeople, Qian Mei Duo™'s market niche and value to health conscious consumers is its high fiber content which boasts more than 7.5 grams of fiber per 250ml single-serve carton. There are four different Qian Mei Duo juice flavors including apple, mulberry, kiwifruit and pomegranate. The juice blend, packaging and labeling were formulated and designed at the Company's Xi'an headquarters over the last six months and have been test marketed in Xi'an and Beijing since November of 2010. Consumer feedback was positive and SkyPeople contracted Sanmenxia Prima Cider Juice Co., Ltd. in Henan Province, to blend and package the product line for SkyPeople in a Tetra Pak, with a straw and punch tab for convenient “on the go” consumption in a 250ml juice carton. 

Source:reuters