After Gran Lavida launching in the market in June, Cross Lavida, debuting in Chengdu auto show, will be launched in 5th, December. The following includes New Lavida Sport, Gran Lavida Sport and Lavida Blue Motion. Along with New Lavida & Gran Lavida, The Lavida of SVW has become a family of six. In A-lever auto market, Lavida deserves TOP 1. It is the only brand with sales data of 500 thousand in 3 years and 1 million in 5 years after launched in the market. According to data from Gasgoo.com, Lavida has sold 265 thousand cars in first 8 months this year and over 30 thousand per month. The data has been 35 thousand cars per month after Gran Lavida launched. Totally, Lavida has sold over 1.27 million cars until now.
Cross Lavida is the crossover model based on Gran Lavida, keeping the appearance design of Gran Lavida. The measure of Cross Lavida is 4467mm*1765mm*1490mm and wheel base is as long as 2610mm. Compared to Gran, Cross Lavida’s style is more sporty. The interiors of Cross use the style of grey and black and looks full of young & freedom. In configuration, there are a few new techniques such as ESP, RKA etc. to provide security. With the engine of 1.4t, Cross Lavida’s maximum power could be 96kW and maximum torque is 225Nm. It equips with 5 - speed manual and 7 speed DSG transmissions and Cross Lavida’s price would be 160 thousand to 180 thousand.
Together with Cross Lavida, New Lavida Sport, Gran Lavida Sport and Lavida Blue Motion will be launched. Lavida’s market layout will be much more complete and more competitive. Mr. Jia, vice president of sales and market department of SVW sales company, said” The different forms will lead different markets so our future product will have a main platform and this platform can develop different forms, meeting different needs.”
In 7th, June, SVW announced its 2013 sales target from 1.42 million to 1.5 million, increasing 17%, compared with the data last year. Mr. Hazman, the president & CEO of Volkswagen Group in China, said” Our output volume would be doubled to be 4 million cars in 2018.”
Source:gasgoo.com