Mecox Lane Limited operates one of China’s leading online platforms for apparel and accessories. We offer a wide selection of fashion products including apparel and accessories, home products, beauty and healthcare products and pet accessories through our www.M18.com e-commerce website, targeting the large population of young urban female shoppers with fast-growing spending power. Our Internet platform offers products under our own proprietary brands, such as Euromoda and Rampage, and under selected third-party brands, including established international and Chinese brands as well as independent and emerging brands featuring unique designs