CONSUMER electronics giant Sony Corp yesterday said it will split its television business into three divisions to make operations more accountable as part of efforts to turn around the loss-making business.

With the TV business heading for its eighth straight annual loss, Sony has begun to ratchet up moves that sources said could include the sale of its nearly 50 percent stake in a liquid-crystal display joint venture with Samsung Electronics.

Sony said it will split the TV division into three, in charge of LCD TVs, outsourcing and next-generation TVs, today.

"By dividing into three divisions, we will make clearer the mission and responsibilities of these," Sony spokeswoman Ayano Iguchi said.

Sony is expected to post another quarterly loss when it reports results tomorrow.