Mengniu to Increase Gross Margin to 28%

Mengniu Dairy vice president Lu Jianjun said on December 12 that his company's gross margin will keep its growing momentum and is expected to increase from 26% to 28% in the years ahead despite slight cost growth of raw milk.
In response to cost increases, Mengniu Dairy improved its product mix and carried out delicacy management, he said.
He believed that growth of the whole dairy industry will slow down in the coming five years. The industry had kept its growth rate at about 14% in the past five years but was expected to go down to 10-11%. However, large-scale domestic enterprises, which benefit from their high concentration of brands and consumer trust for their sound product quality and safety, will still lead the industry by their rapid development.
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