Bona Film Group Retains The Piacente Group as Consulting Firm


Bona Film Group Limited ("Bona" or the "Company"), a leading film distributor and vertically integrated film company in China, today announced that it has retained The Piacente Group ("TPG"), a full-service investor relations firm with offices in New York, California and Beijing. TPG will assist Bona in implementing investor communications and outreach programs designed to increase the Company's visibility among the financial community.

"China's film industry is growing rapidly and our position as one of the largest film distributors in China provides a solid foundation for our continued growth," said Bona Founder, Chairman and CEO Yu Dong. "Our strategic expansion initiatives call for broadening our geographic footprint and increasing top-line growth through the opening of 30 to 40 new theaters in top locations in China. In tandem with our operational goals, we recognize the importance of implementing proactive and transparent communications with the investment community in both the U.S. and China. We believe that our newly formed partnership with TPG is an important step toward raising awareness of our Company and our expected growth.

Brandi Piacente, President of TPG, added, "Bona is at the forefront of China's film industry and we are delighted to help them communicate their value proposition to their existing followers and new constituents. China's film industry has shown tremendous growth, reaching over $2 billion in box office receipts in 2011 to become the world's third largest film market. Industry growth is projected to accelerate even further over the next several years, with receipts expected to exceed $5 billion by 2015 and moving China to number two in annual box office revenue. Bona is well positioned to benefit from these strong industry growth trends. We look forward to assisting them with a strategic IR program as they work to build additional shareholder value."


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