Automotive Smart Surface Research Report, 2023
  • Nov.2023
  • Hard Copy
  • USD $4,000
  • Pages:240
  • Single User License
    (PDF Unprintable)       
  • USD $3,800
  • Code: GX008
  • Enterprise-wide License
    (PDF Printable & Editable)       
  • USD $5,700
  • Hard Copy + Single User License
  • USD $4,200

Market status: vehicle models with smart surfaces boom in 2023

From 2018 to 2023, there were an increasing number of models equipped with smart surfaces, up to 52,000 units in 2022 and 256,000 units from January to September 2023, and main models were Haval H6, Deepal SL03, and Neta S. Among them, Deepal SL03 uses smart surfaces in ambient lighting with translucent leather; Neta S packs multifunctional steering wheel where "scroll wheel + virtual buttons" is used to complete relevant operations.

表面 1.png

Smart surfaces can be installed on center console, ambient lighting, steering wheel, doors, seats and other parts of a vehicle. From January to September 2023, body parts equipped with smart surfaces were mainly center console, steering wheel and ambient lighting.

表面 2_副本.png

Suppliers: Chinese suppliers start late, but have market and cost advantages

On the whole, there is a large technical gap between Chinese smart surface suppliers and their foreign peers. Yet the Chinese market has a low-cost ecological industry chain, helping domestic suppliers to adopt more flexible market schemes.

20120114.gifForeign suppliers (leading Tier1s, e.g., Continental and Antolin) can directly meet the requirements of OEMs (e.g., BMW), and use their R&D strength to help OEMs with requirement verification.
20120114.gifChinese smart surface suppliers develop slowly. From 2022 to 2023, more listed companies joined the smart surface industry chain.

As smart surface technology advances in China, Chinese suppliers need to combine software and systems to overall deploy smart surfaces, and rid themselves of a business service model of simply processing or providing hardware.

表面 3_副本.png

In July 2023, Marelli introduced the new Miragic, a display for cars that disappears when not in use. Featuring Marelli's innovative Shy-Tech solution, this disappearing display seamlessly integrates in OEMs' cockpit style, blending discreetly with various materials and surfaces. It provides equal or better visibility than conventional displays, enhancing safety by limiting distractions for the driver.

Moreover, Marelli Miragic simplifies parts integration and assembly operations, greatly reducing weight of related body components.

表面 4.png

Ningbo Huaxiang Electronic develops new smart surface materials and technologies using multimodal interaction technology, fusing perception data in "vision", "voice" and other modes, and combining them with automotive electronics and optoelectronics technologies. Huaxiang Electronic plans iteration of next-generation smart surface technology based on multimodal interaction, with the ultimate goal of evolving it into an intelligent vehicle assistant.  

As of June 2023, Ningbo Huaxiang Electronic's smart surface products are still under development and have yet to be designated. In the first phase of R&D, its smart surface integrates such functions as smart touch, vibration feedback, and pressure sensing for preventing touch by mistake. Ningbo Huaxiang Electronic can design and customize surface materials as required, and enables personalized HMI hardware and software functions by integrating logo and ambient lights among others, and combining hidden touch buttons and translucent surfaces on trim strips, door panels and instrument panel.  

表面 5.png

OEM: conventional OEMs are more willing to use smart surfaces.

From 2020 to 2023, conventional OEMs showed higher willingness to develop and accept smart surfaces and launched more vehicle models.

表面 6_副本.png

Geely ZEEKR X's steering wheel adopts a "touch buttons + physical buttons" joint operation mode where a touch panel installed under the steering wheel is used to control trunk, front glass heating and other functions.

表面 7.png

Launched in April 2023 and scheduled to go on sale in November, Hongqi E001 is equipped with smart surface functions:

20120114.gifEach touch function icon can be illuminated by touch to adjust functions of music, fragrance and air conditioning;
20120114.gifSmart surface operation buttons work on the capacitance principle. Inductive touch switch can penetrate insulating material shells to detect effective touch of fingers, with high sensitivity;
20120114.gifThe pressure sensing and vibration feedback functions allow users to sense without observing, which improves driving safety.

表面 8.png

1 Overview of Automotive Smart Surface Industry
1.1 Definition of Automotive Smart Surface
1.2 Development History of Automotive Smart Surface
1.2.1 Development History of Automotive Smart Surfaces: Phase 1
1.2.2 Development History of Automotive Smart Surfaces: Phase 2
1.2.3 Development History of Automotive Smart Surfaces: Phase 3
1.3 Brief Introduction to Automotive Smart Surface Technology
1.3.1 Automotive Smart Surface Technology - IMD
1.3.2 Automotive Smart Surface Technology - IME
1.3.3 Automotive Smart Surface Technology - TOM
1.3.4 Automotive Smart Surface Applications
1.4 Automotive Smart Surface Industry Chain
1.4.1 Brief Introduction to Automotive Smart Surface Industry Chain
1.4.2 Automotive Smart Surface - Major IME Suppliers
1.4.3 IME Applications for Touch Control
1.4.4 Different Types of Smart Surface Decorative Films
1.4.5 Automotive Smart Surface Materials - Translucent Skin
1.4.6 Automotive Smart Surface Materials - Smart Fabric 
1.4.7 Automotive Smart Surface Materials - Transparent Conductive Electrode
1.4.8 Performance Comparison between Transparent Conductive Electrode Materials
1.4.9 High Integrated Performance Materials
1.5 Automotive Smart Surface - IME Market Size 2020-2025E
1.6 Development Trend of Automotive Smart Surface
1.6.1 Trend 1
1.6.8 Trend 8

Tier 1 Automobile Smart Surface Companies
2.1.1 Profile
2.1.2 Operation
2.1.3 Layout in China
2.1.4 Smart Surface
2.1.5 FORVIA Intuitive System
2.2 Yanfeng
2.2.1 Profile
2.2.2 Business Layout
2.2.3 Operation
2.2.4 Smart Surface Technology
2.2.5 Smart Surface Technology for Variable Functional Requirements
2.2.6 Smart Surfaces for Center Console/Lighting Interiors
2.2.7 Smart Surface Functions for XiM20-23 Series
2.3 Antolin
2.3.1 Profile
2.3.2 Development History
2.3.3 Operation
2.3.4 Smart Surface
2.3.5 Dynamics
2.3.6 In-Spire Intelligent Cockpit
2.4 Continental
2.4.1 Profile
2.4.2 Development History
2.4.3 Operation
2.4.4 Smart Surface Characteristics
2.4.5 Smart Surface Structure
2.4.6 Cockpit Smart Surface
2.5 Minth Group
2.5.1 Profile
2.5.2 Development History
2.5.3 Operation
2.5.4 Product Application - 1
2.5.5 Product Application - 2
2.6 Marelli 
2.6.1 Profile
2.6.2 Smart Surface (Interactive Translucent Decoration)
2.6.3 Smart Surface Center Console
2.6.4 Dynamics
2.7 CAIP
2.7.1 Profile
2.7.2 Intelligent Cockpit Interior

3 Core Enterprises of Automotive Smart Surface Supply Chain
3.1 DuPont
3.1.1 Development History
3.1.2 Product Introduction
3.1.3 Smart Surface Business
3.1.4 Smart Surface Major Products
3.2 Tactotek
3.2.1 Profile
3.2.2 Main Products
3.2.3 IMSE Technology: Introduction
3.2.3 IMSE Technology: Process
3.2.3 IMSE Technology: Application Cases
3.2.3 IMSE Technology: Features and Advantages
3.3 CondAlign
3.3.1 Main Business
3.3.2 Operation
3.3.3 Conductive Film Products
3.4 Covestro 
3.4.1 MakrolonAi Material
3.4.2 Makrofol Film
3.4.3 Bayfol Film
3.5 Marquardt
3.5.1 Mobile Living Room Combined with Smart Surface
3.6 CGT
3.7 UltraSense
3.7.1 Main Business
3.7.2 Dynamics
3.8 TouchNetix
3.9 Sekisui
3.9.1 Main Business
3.9.2 Product Application - 1 
3.9.3 Product Application - 2
3.9.4 Product Application - 3
3.9.5 Product Application - 4
3.10 e2ip
3.10.1 Profile
3.10.2 Product Application -1
3.10.3 Product Application -2 
3.11 Canatu
3.11.1 Profile
3.11.2 Operation
3.11.3 Product Application -1
3.11.4 Product Application -2
3.12 Kurz
3.12.1 Profile
3.12.2 Operation
3.12.3 Product Application 
3.13 MacDermid
3.13.1 Profile
3.13.2 Operation
3.13.3 Product Application - 1
3.13.4 Product Application - 2
3.13.5 Product Application - 3
3.13.6 Product Application - 4
3.13.7 Product Application - 5
3.13.8 Product Application - 6
3.13.9 Product Application - 7
3.13.10 Product Application - 8
3.14 Joyson Electronic
3.14.1 Profile
3.14.2 Organization and Acquisition History
3.14.3 Smart Surface Business
3.14.4 3D View Control
3.14.5 Smart Surface Ambient Light
3.15 Daming Electronics
3.15.1 Business and Technology Introduction
3.16 Ways Electron
3.16.1 Profile
3.16.2 Business Introduction
3.16.3 Smart Surface Business Development
3.17 Ningbo Huaxiang Electronic 
3.17.1 Profile
3.17.2 Main Business
3.18 Zhenghai Technology
3.18.1 Profile
3.18.2 IML Business
3.19 Tinychip
3.19.1 Profile
3.19.2 TCAE31A-QDA2 Touch Solution
3.19.3 TCAE12A/32A Touch Solution
3.20 Awinic Technology
3.20.1 Smart Surface Button Design Structure
3.20.2 Smart Surface Touch Feedback Technology
3.20.3 Smart Steering Wheel Solution
3.20.4 Chip Solutions
3.21 Sunlord Electronics
3.22 Nextinput

4 Solutions of Core Automotive Smart Surface OEMs
Comparison of OEM Smart Surface Models
4.1 Mercedes-Benz 
4.1.1 Mercedes-Benz EQS
4.1.2 Mercedes-Benz Concept Car
4.1.3 Smart Surface Becomes Interaction Medium for Mercedes-Benz MBUX System
4.2 BMW 
4.2.1 BMW 7 Series
4.2.2 BMW iX
4.2.3 iX Flow Concept Car
4.2.4 E-Ink Process and Principles
4.3 Tesla
4.3.1 Tesla Steering Wheel with Touch Surface
4.3.2 Analysis of Steering Wheel Touch Functions
4.4 Ferrari
4.4.1 Analysis of Roma Model
4.4.2 Analysis of Purosangue Model
4.5 SAIC IM Motors 
4.5.1 IM L7
4.5.2 Smart Surface Process Principles
4.6 Hongqi 
4.6.1 Hongqi H9
4.6.2 Hongqi E001
4.7 BAIC
4.7.1 BEIJING-X7
4.8 Geely 
4.8.1 Geely Borui /ZEEKR X 
4.8.2 Seat Touch Panels
4.9 Peugeot Inception
4.10 Pininfarina
4.10.1 Concept Car Teorema
4.11 Others
4.11.1 ARCFOX Kaola
4.11.2 Roewe Whale
4.11.3 Buick Century
4.11.4 Neta 

ADAS and Autonomous Driving Tier 1 Suppliers Research Report, 2024 – Chinese Companies

ADAS Tier1s Research: Suppliers enter intense competition while exploring new businesses such as robotics In China's intelligent driving market, L2 era is dominated by foreign suppliers. Entering era...

Automotive Gateway Industry Report, 2024

Automotive gateway research: 10BASE-T1S and CAN-XL will bring more flexible gateway deployment solutions ResearchInChina released "Automotive Gateway Industry Report, 2024", analyzing and researching...

Global and China Electronic Rearview Mirror Industry Report, 2024

Research on electronic rearview mirrors: electronic internal rearview mirrors are growing rapidly, and electronic external rearview mirrors are facing growing pains ResearchInChina released "Global a...

Next-generation Zonal Communication Network Topology and Chip Industry Research Report, 2024

The in-vehicle communication architecture plays a connecting role in automotive E/E architecture. With the evolution of automotive E/E architecture, in-vehicle communication technology is also develop...

Autonomous Delivery Industry Research Report, 2024

Autonomous Delivery Research: Foundation Models Promote the Normal Application of Autonomous Delivery in Multiple Scenarios Autonomous Delivery Industry Research Report, 2024 released by ResearchInCh...

Global Autonomous Driving Policies & Regulations and Automotive Market Access Research Report, 2024

Intelligent driving regulations and vehicles going overseas: research on regional markets around the world and access strategies.    "Going out”: discussion about regional markets aroun...

China Passenger Car HUD Industry Report, 2024

HUD research: AR-HUD accounted for 21.1%; LBS and optical waveguide solutions are about to be mass-produced.  The automotive head-up display system (HUD) uses the principle of optics to display s...

Ecological Domain and Automotive Hardware Expansion Research Report, 2024

Automotive Ecological Domain Research: How Will OEM Ecology and Peripheral Hardware Develop? Ecological Domain and Automotive Hardware Expansion Research Report, 2024 released by ResearchInChina ...

C-V2X and CVIS Industry Research Report, 2024

C-V2X and CVIS Research: In 2023, the OEM scale will exceed 270,000 units, and large-scale verification will start.The pilot application of "vehicle-road-cloud integration” commenced, and C-V2X entere...

Automotive Intelligent Cockpit Platform Configuration Strategy and Industry Research Report, 2024

According to the evolution trends and functions, the cockpit platform has gradually evolved into technical paths such as cockpit-only, cockpit integrated with other domains, cockpit-parking integratio...

Analysis on Huawei's Electrification, Connectivity, Intelligence and Sharing,2023-2024

Analysis on Huawei's Electrification, Connectivity, Intelligence and Sharing: Comprehensive layout in eight major fields and upgrade of Huawei Smart Selection The “Huawei Intelligent Driving Business...

Li Auto’s Layout in Electrification, Connectivity, Intelligence and Sharing and Strategy Analysis Report, 2023-2024

Li Auto overestimates the BEV market trend and returns to intensive cultivation. In the MPV market, Denza D9 DM-i with the highest sales (8,030 units) in January 2024 is a hybrid electric vehicle (H...

Analysis on NIO’s Layout in Electrification, Connectivity, Intelligence and Sharing, 2023

Analysis on NIO’s Layout in Electrification, Connectivity, Intelligence and Sharing, 2023 Because of burning money and suffering a huge loss, many people thought NIO would soon go out of business. NI...

Monthly Monitoring Report on China Automotive Sensor Technology and Data Trends (Issue 3, 2024)

Insight into intelligent driving sensors: “Chip-based” reduces costs, and the pace of installing 3-LiDAR solutions in cars quickens. LiDARs were installed in 173,000 passenger cars in China in Q1 2024...

Autonomous Driving Simulation Industry Report, 2024

Autonomous Driving Simulation Research: Three Trends of Simulation Favoring the Implementation of High-level Intelligent Driving. On November 17, 2023, the Ministry of Industry and Information Techno...

Mobile Charging Robot Research Report, 2024

Research on mobile charging robot: more than 20 companies have come in and have implemented in three major scenarios. Mobile Charging Robot Research Report, 2024 released by ResearchInChina highlight...

End-to-end Autonomous Driving (E2E AD) Research Report, 2024

End-to-end Autonomous Driving Research: status quo of End-to-end (E2E) autonomous driving 1. Status quo of end-to-end solutions in ChinaAn end-to-end autonomous driving system refers to direct mappi...

Monthly Monitoring Report on China Automotive Intelligent Driving Technology and Data Trends (Issue 2, 2024)

Insight into intelligent driving: ECARX self-develops intelligent driving chips, and L2.5 installation soared by 175% year on year.   Based on the 2023 version, the 2024 version of Monthly...

2005- All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号