Automotive Seating Innovation Technology Trend Research Report, 2025

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Automotive Seating Research: With Popularization of Comfort Functions, How to Properly "Stack Functions" for Seating? This report studies the status quo of seating technologies and functions in aspects such as seating comfort, intelligence, safety, flexibility, lightweight design, and environmental protection, and explores the future technology routes and possible application solutions of automotive seating. Seating Comfort Demand Upgrades, and Price of Comfort Functions Drops After consumers take their seats in the cabin, the seat gives consumers the first impression of intelligent cockpit comfort through the first touch, support, and wrapping. Against the backdrop of consumers' increasing emphasis on comfort, the specific demand for comfort varies across different vehicle types, price ranges, brand positioning, and specific consumer groups. For example, by price range, as vehicle price (consumer budget) increases, consumers demand both ever higher long-lasting comfort and operational convenience: In this report, seating comfort is reflected in seat materials/structure, comfort components (lumbar support, leg rest, footrest, etc.), comfort functions (ventilation, heating, massage), and comfort adjustments (stepless adjustment, linkage adjustment, position adjustment, etc.). Different vehicle models prioritize?different comfort configurations: For vehicle models priced at above RMB300,000 (some low to RMB250,000), zero-gravity seats have become a core configuration in this price range, mainly installed in the second-row boss seat and front passenger seat, as well as the left side of the second row and the driver's seat. While equipped with zero-gravity seats, the configuration of more than 4-way adjustment function and standard ventilation, massage, and heating functions also meet consumers' demand for comfort to a certain extent: For vehicle models in the range of RMB200,000-300,000, seats with a big tilt angle (including quasi-zero-gravity seats and excluding real zero-gravity seats) are generally used. They are equipped with multi-way adjustment functions, and are then optionally configured with comfort functions (ventilation, massage and heating) to satisfy consumers' comfort demand. The comfort configuration of vehicle models below RMB200,000 is relatively limited. However, affected by the downward price movements of comfort components and functions, consumers can still enjoy the "ventilation, massage, and heating" functions that were originally available on vehicle models above RMB300,000, which improves seating comfort to a certain extent and meets consumers' demand for "balance between cost performance and comfort". In the case of comfort functions such as ventilation, heating, and massage, before 2023, front seats with standard heating, ventilation, and massage functions at the same time could only be found in vehicle models above RMB300,000, with a penetration rate of lower than 1%. Starting from 2024, the penetration not only reached 3.7% in vehicle models in the range of RMB200,000-300,000, but also extended to models below RMB200,000. In the first half of 2025, models with standard heating, ventilation, and massage functions in the range of RMB200,000-300,000 outnumbered that in the range of above RMB300,000, with a penetration rate of 5.5%. In addition, seats in the entire passenger car market have been a “stack” of multiple functions, especially in flagship models. For example, in the first half of 2025, in the vehicle models in the range of RMB200,000-300,000, the penetration rates of individual front seat heating/leg rest/comfort entry and exit functions were 14.2%, 2.1%, and 8.2%, respectively; the penetration rate of vehicle models integrating the above functions (heating + leg rest + comfort entry and exit, the green part in the figure below) was still 1.6%. Solving Sore Points in "Function Stacking" Requires Industrial Synergy and Technological Upgrade There are multiple sore points arising from the "function stacking" phenomenon, among which two important factors are: 2.How to improve consumers' user experience even when scenario sore points cannot be solved by "function stacking"? 3.When seating comfort problems can be solved by "function stacking", how to effectively control costs? Scenario Sore Points Whether it is zero-gravity seats or the adoption of "independent air suction + zoned heating + more than 20-point massage", they are still insufficient in addressing consumers' usage sore points in specific scenarios, for example, the following typical situations: In long-distance driving scenarios, even with ventilation, heating, and massage turned on, fatigue cannot be eliminated; When the second-row seats are in zero-gravity mode, safety cannot be guaranteed in case of a collision. In addition, there are also sore points such as inflexible hardness adjustment and insufficient seat support during cornering. Different automakers/suppliers have different strategies to address seating problems. However, in general, emerging OEMs and leading domestic suppliers perform better in seat iteration. They use the methodologies of product and quality teams to find sore points of the previous generation of seats, keep updating product databases, and then iterate products rapidly to improve the comfort of the new generation of seat products in corresponding scenarios. Take Li Auto (automaker) and Yanfeng (supplier) as examples to see how to solve the problems of fatigue during long-distance driving and the safety of zero-gravity seats: Li Auto: In the research on seating for its L Series models, Li Auto finds that consumers suffer from shoulder and back discomfort during long-distance driving but cannot activate the zero-gravity mode. It proposes 3 improvement directions: Adjust angle of comfort components: Tilt up the front end of the seat cushion by 10°, increase the backrest angle from 115° (standard sitting posture) to 125° to improve the back contact area and further balance the pressure distribution; Upgrade comfort functions: Realize adjustable hardness, supplemented by 16-point massage, full-coverage heating, and sound-light linkage (audio + entertainment screen) functions; Combine with "Magic Carpet Air Suspension" to flexibly switch the support of the seat. (Typical examples include the new L9 and Mega models). Wherein, the driver's "Magic Carpet" seat, on the basis of adjustable hardness, links with the Magic Carpet Air Suspension to automatically switch gears and flexibly adjust the degree of seat support, relieving hip pressure, and enabling softness and high comfort for short trips, and strong support and indefatigability for long trips. Yanfeng: In August 2025, Yanfeng launched the HOVER series zero-gravity seats, which are combined with safety technologies to solve the problem of insufficient safety when the zero-gravity mode is activated: Active safety: Adopt Pre-Crash technology. Before a vehicle collision occurs, the seat is quickly adjusted from the zero-gravity posture back to the safe position, adjusting the backrest by 20° within 0.7 seconds. Passive safety: When a collision is unavoidable, multiple solutions including the Follow-Up Seat (FUS), All Belt to Seat (ABTS)/Buttock?Airbag (BAB), and Hoodie Airbag (HAB) provide protection for occupants in full scenarios such as frontal collision/side collision/rollover/rear collision. Cost Control From 2024 to 2025, Chinese suppliers have performed better in cost control than foreign suppliers, and emerging OEMs have also made more efforts on cost reduction than joint-venture peers. In general, OEMs and suppliers each have 4 cost control strategies, among which "use of seating platforms" and "incorporating cost-reduction design into seating technology upgrades" are the 2 common ones: Use of Seating Platforms Seating platforms help suppliers or OEMs save costs by way of components sharing in the development and design process and reducing repeated development, with the characteristics of "generalization, modularization, and standardization". Chinese OEMs and suppliers have already applied seating framework platforms on a certain scale. However, in general, due to later use of seating platforms than international OEMs, Chinese OEMs still has a gap with international counterparts. Integrate Cost-Reduction Design into Seating Technology Upgrades The concept of cost reduction permeates the seating design and process upgrade of OEMs and suppliers. A common technology route is the "lightweight" approach. It reduces the number of seat components or the usage of materials through structural optimization, material iteration, and process upgrade, while ensuring that the strength and performance is unchanged or even improved to a higher level. In Yanfeng’s case, in the past three years, it has proposed multiple seating technologies adopting integrated structures, including multi-level integrated foam materials, zero-gravity seats with linkage adjustment, and leg rests with highly integrated adjustment mechanisms and shock absorption functions, all aimed at reducing seat costs. Chinese Suppliers Achieve "Qualitative Improvement" in Comfort through Technology Upgrade Leveraging their outstanding advantages in cost control, Chinese suppliers have begun to catch up with foreign peers in the market since 2024. Throughout 2024 and in the first half of 2025, the market share of Chinese suppliers exceeded 30% in both periods. In the first half of 2025, the top 5 suppliers by sales volume in China's seating market were Yanfeng, Lear, Faurecia, Magna, and Faway Adient. Specifically, among Chinese suppliers, Shuangying, Nobo Automotive, Wiseat Auto Parts, and Jujin Auto Parts also boasted considerable installations. Technically, through research on the public technologies of different suppliers, their disclosed strategic layout directions, and the functional highlights of production vehicle models, ResearchInChina finds that compared with foreign suppliers that highlight intelligent seating technologies, Chinese suppliers focus more on further improving comfort and the flexible adaptability of seats in multiple scenarios. Take Tenchen?Controls as an example: In the comfort route, the most deployed technologies are comfort adjustment technologies, including 9 adaptive adjustment technologies and 6 stepless adjustment technologies. Adaptive adjustment technologies often combine airbags to adapt to different human percentiles and adjust seating comfort. In the safety route, more layouts are made in seat buffer and energy absorption designs. In the flexibility route, layouts cover seat folding, long slide rail, rotation adjustment, and multi-scenario adaptability. In the intelligence route, the development focus is put on seat sensor monitoring functions. In the next 2-3 years, lightweight, environmental protection, and intelligence routes will be the key technical fields Tianchen Controls focuses on developing.

1 Overview of Automotive Seating Industry

1.1 Overview of Seats
Composition of Automotive Seat Components
Classification of Automotive Seating Functions and Comfort Components
Classification of Complete Automotive Seats
Policies Promoting the Development of Automotive Seating
Technical Standards for Automotive Seating: National Policies
Technical Standards for Automotive Seating: Standards for Vehicles with Different Purposes
Technical Standards for Automotive Seating: Health and Environmental Protection

1.2 Seating Industry Chain
Production Process of Automotive Seats
Industry Chain and Cost Composition of Automotive Seating
Layout of Seating Industry Chain Companies
Summary of Products of Automotive Seat Suppliers
Competitive Barrier 1 in Seating Industry:
Competitive Barrier 2 in Seating Industry:
Competitive Barrier 3 in Seating Industry: Technical Barrier
Competitive Barrier 4 in Seating Industry:
Localization Trends of Seating (1): Rapid Development of Suppliers
Localization Trends of Seating (2):
Localization Trends of Seating: How Domestic Products Enter the Supply Chain Taking Tianchen Controls as an Example

1.3 Seating Market Data
Automotive Seating Market Size
Competitive Pattern of Automotive Seat Suppliers: Top 5 Suppliers Before 2024
Competitive Pattern of Automotive Seat Suppliers: Top 10 Suppliers in H1 2025
Penetration Rate of Seating and Comfort Functions: Front-row Ventilation, Heating and Massage Functions Grew Fastest
Penetration Rate of Seating and Comfort Components:
Penetration Rate of Seating and Comfort Adjustment Functions:
Front-row Seat (Shoulder Adjustment - Standard):
Front-row Seat (Lumbar Adjustment - Standard):
Front-row Seat (Lumbar Adjustment - Standard):
Front-row Seat (Leg Adjustment - Standard):
Front-row Seat (Cushion Tilt Angle Adjustment - Standard):
Front-row Seat (Cushion Length Adjustment - Standard):
Front-row Seat (Backrest Wrapping Adjustment - Standard):
Front-row Seat (Height Adjustment - Standard):
Front-row Seat (Comfortable Entry and Exit - Standard):
Front-row Seat (Comfortable Entry and Exit - Optional):
Front-row Seat (Electric Adjustment - Standard):
Front-row Seat (Electric Adjustment - Standard):
Front-row Seat (Electric Adjustment - Standard):
Front-row Seat (Ventilation - Standard):
Front-row Seat (Heating - Standard):
Front-row Seat (Massage - Standard): Extending from Models Above RMB200,000 to Those in the RMB100,000 Range
Second-row Seat (Lumbar Adjustment - Standard):
Second-row Seat (Leg Adjustment - Standard):
Second-row Seat (Shoulder Adjustment - Standard):
Second-row Seat (Footrest Adjustment - Standard):
Second-row Seat (Backrest Adjustment - Standard):
Second-row Seat (Rotation Adjustment - Standard):
Second-row Seat (Height Adjustment - Standard):
Second-row Seat (Front/Rear Adjustment - Standard):
Second-row Seat (Left/Right Adjustment - Standard):
Second-row Seat (Electric Adjustment - Standard):
Second-row Seat (Electric Adjustment - Optional):
Second-row Seat (Independent Seat - Standard):
Second-row Seat (Independent Seat - Optional):
Second-row Seat (Ventilation - Standard):
Second-row Seat (Ventilation - Optional):
Second-row Seat (Heating - Standard):
Second-row Seat (Heating - Optional):
Second-row Seat (Massage - Standard): Extending to the RMB150,000 -200,000 Yuan Range
Second-row Seat (Massage - Optional):
Third-row Seat (Backrest Adjustment - Standard):
Third-row Seat (Lumbar/Leg Adjustment - Standard):
Third-row Seat (Front - rear Adjustment - Standard):
Third-row Seat (Electric Adjustment - Standard):
Third-row Seat (Ventilation - Standard):
Third-row Seat (Heating - Standard):
Third-row Seat (Massage - Standard):
Special Seating Functions (Seat Memory Adjustment - Standard):
Special Seating Functions (Driver's Seat Memory Adjustment - Standard):
Special Seating Functions (Copilot Seat Memory Adjustment - Standard):
Special Seating Functions (Rear Seat Memory Adjustment - Standard):
Special Seating Functions (Child’s Seat Interface - Standard):
Special Seating Functions (Electric Folding of Rear Seats - Standard):
Special Seating Functions (Folding Form of Rear Seats - Standard):
Special Seating Functions (Folding Form of Rear Seats - Proportionate Folding):
Special Seating Functions (Folding Form of Rear Seats - Overall Folding):
Rear Seat Table:
Rear Seat Cup Holder:

2 Status Quo and Trends of Automotive Seating Technology Routes
Technology Route: Overview of Selection Strategy
Technology Route: Classification Examples (1) - (3)
Patent Technology: Layout Fields
Patent Technology: Subdivision Technology Types
Patent Technology: Quantity
Patent Technology: Supplier / OEM Rankings

2.1 Development Trends of Comfort
Key Words for Future Seating Comfort: Comfort Space
Factors Influencing Comfort (1): Status Quo of Materials
Factors Influencing Comfort (1): Future Trends of Materials
Factors Influencing Comfort (2): C Status Quo of Comfort Components
Factors Influencing Comfort (2): Future Trends of Comfort Components
Factors Influencing Comfort (3): Status Quo of Comfort Functions
Factors Influencing Comfort (3): Future Trends of Comfort Functions
Comfort Components and Comfort Functions: Which are Basic Functions and Which are Market Gaps
Factors Influencing Comfort (4): Status Quo of Comfort Adjustment
Factors Influencing Comfort (4): Future Trends of Comfort Adjustment
Principle of Zero-Gravity Seats
Status Quo of Zero-Gravity Seats: Core Additional Product for Models Above RMB300,000
Trend of Quantity of Zero-Gravity Seating Technologies in R&D
Innovation Cases of Zero-Gravity Seating Technology: Zero-Gravity Seats + Safety
Innovation Cases of Zero-Gravity Seating Technology: Zero-Gravity Seats + Multiway Adjustment
Hybrid Route of Zero-Gravity Seats
Future Technology Routes of Zero-Gravity Seats (1):
Future Technology Routes of Zero-Gravity Seats (2): From Passive Comfort to Active Comfort
Strategic Planning and Main Technical Directions of Major Suppliers of Zero-Gravity Seats
Cases of Zero-Gravity Seats: (1)
Cases of Zero-Gravity Seats: (2)
Cases of Zero-Gravity Seats: (3)
Cases of Zero-Gravity Seats: (4)
Factors Influencing Comfort (5): Accessories - Display Screen

2.2 Development Trends of Intelligence
Core Keywords for Seating Intelligence Route:
Typical Functions of Seat Intelligence
Intelligent Cockpit Data Flow Takes Seats as the Core
Sore Points of Seating Intelligence (1):
Sore Points of Seating Intelligence (2):
Future Development Directions of Seating Intelligence
Intelligent Technology - Intelligent Adjustment: Distribution of Technical Directions
Intelligent Technology - Intelligent Adjustment: Case (1)
Intelligent Technology - Intelligent Adjustment: Case (2)
Intelligent Technology - Intelligent Adjustment: Case (3)
Intelligent Technology - Intelligent Interaction: Distribution of Technical Directions
Intelligent Technology - Intelligent Interaction: Case (1)
Intelligent Technology - Intelligent Interaction: Case (2)
Intelligent Technology - Intelligent Interaction: Case (3)
Intelligent Technology - Cockpit Linkage: Case (1)
.................
Intelligent Technology - Cockpit Linkage: Case (4)
Intelligent Technology - Cockpit Linkage: Case (5)

2.3 Developments Trend of Safety
Status Quo of Safety Route (1):
Status Quo of Safety Route (2):
Future Trends of Safety Route
Cases of Safety Route (1)
Cases of Safety Route (2)
Cases of Safety Route (3)

2.4 Development Trends of Flexibility
Status Quo of Flexibility Development: One-button Folding into a Bed Has Become An Important Seating Configuration for Mid to Large Size Vehicles
Flexible Seating Design Creates Multiple Scenarios
Diversification Paths for Seating Scenarios (1): Rotation Adjustment
Diversification Paths for Seating Scenarios (2): Long Slide Rail
Diversification Paths for Seating Scenarios (3): Detachable Design
Cases of Seating Scenario Diversification (1)
Cases of Seating Scenario Diversification (2)
Cases of Seating Scenario Diversification (3)

2.5 Development Trends of Lightweighting
Technology Path of Lightweighting Route
Cases of Lightweighting Route

2.6 Development Trends of Environmental Protection
Sore Points in Environmental Protection Development (1)
Sore Points in Environmental Protection Development (2)
Cases of Environmental Protection (1):
Cases of Environmental Protection (2):

2.7 New Technology Outlook
AI Seats
Airbag Technology
Changeable Space Combination Technology
Cockpit Fusion Perception

3 Automotive Seating Consumers and OEMs’ Strategies
3.1 Market Attention Analysis
Factors of Concern for OEMs in Seating Design (1)-(2)
Consumer Concerns and Corresponding Parameters about Seating Products (1)-(2)
Priority of Consumer Concerns in Different Scenarios
Consumer Demand Research in Different Scenarios (1): In the Vehicle Price Range of RMB100,000-300,000, Demand for Comfort and Intelligence Gradually Rises
Consumer Demand Research in Different Scenarios (2): Impact of Different Vehicle Classes
Consumer Demand Research in Different Scenarios (3): Impact of Different Brands
Consumer Demand Research in Different Scenarios (4): Demand from Specific Populations
Consumer Research: Reputation of Excellent Seats in Some Vehicle Models
Consumer Research: Reputation of Defective Seats in Some Vehicle Models

3.2 Status Quo of Seating Development by OEMs
OEMs’ Seating Development Strategies
Seat Iteration Methodology of Emerging OEMs
Ratings of Seating for Different Typical Vehicle Types
Rating Standards for Seating for Different Typical Vehicle Types
Technical Ratings of Typical OEMs
Technical Ratings of Typical Suppliers

3.3 Typical OEM Seating Cases
Li L7 "Queen Seat"
Li L9 Seat Optimization Case
Li Auto's Seating Comfort Optimizations during Driving
Advantages of Li Auto's Seating Perception Quality Team
NIO Seating Design Case (1): ES8 Queen Copilot Seat
NIO Seating Design Case (2): Comfort Enhancement
NIO Future Seating Forecast
ZEEKR Seating Comfort Case: Enhancing the Sense of Wrapping of Sporty Seats
ZEEKR Seating Flexibility Case: Realizing 9 Lifestyle Scenarios with Flexibility Technology
HIMA Case (1): AITO M9
HIMA Case (2): AITO M7

3.4Cost Control Strategies of OEMs
Strategy (1):
Strategy (2): Use of Seating Platforms
OEMs’ Seating Platform Selection Strategy
ARCFOX Seating Platform Grading Strategy: Moving from Universal Seating Frames to Universal Core Components
ARCFOX Seating Platform Development Experience
NIO Achieves Cost Reduction with Seating Frame Platforms
Strategy (3): Cost-Reduction Design for Seating Technology
Seat Technology Cost-Reduction Case (1)
Seat Technology Cost-Reduction Case (2)
Strategy (4):

4 Foreign Automotive Seating Suppliers
4.1 Faurecia
Profile of Faurecia under Forvia
Operation of Forvia
Faurecia Continues to Expand Business in China and Launches Layoffs in Europe
Faurecia's Automotive Seating Business Layout in China
Faurecia Automotive Seating Technology (1)-(3)
Evolution and Strategy of Faurecia Automotive Seating Products
Faurecia High-Tech Comfort Solutions
Faurecia LUMI Seating?
Faurecia's New Modular and Sustainable Seats
Faurecia Zero-Gravity Seats
Faurecia Seat Back Solution: Skin Light Panel
Forvia and SSAB Cooperated to Launch Carbon-Free Steel Seat Structure
Faurecia Safety Seating Frame Based on Active and Passive Return
Faurecia Zero-Gravity Seats Equipped on Denza N9
Faurecia Seat Design: Transformer Seat?
Faurecia Seat Design: 3D Zen Massage Seat
Cooperation Dynamics: Opening of New Seat Assembly Plant Cooperated by BYD and Forvia in Thailand
Faurecia Seating Design: Building A Lifestyle
Thoughts in Faurecia Seating Design
Future Planning of Faurecia's Automotive Seating Business
Main Supporting Brands and Vehicle Models of Faurecia Automotive Seating Products
Faurecia Cooperation Dynamics
Product Roadmap: Faurecia
Technology Roadmap: Faurecia
Technology Roadmap: Faurecia

4.2 Lear
Profile
Global Distribution
Operation in 2024
Chinese Customers of Seating Business
Partial Seating Customers and Installed Vehicle Models in 2025
Layout of Automotive Seating Business in China
Automotive Seating Technology
Automotive Seating Comfort Functions (1)
Automotive Seating Comfort Functions (2)
Automotive Seating Comfort Functions (3)
Evolution Plan of Automotive Seating Thermal Comfort System Product Portfolio
Acquiring Kongsberg Automotive and I.G. Bauerhin to Expand Thermal Comfort System Product Portfolio
Features of Zero-Gravity Seats
Low-Carbon and Environmental Seating Solutions: Lear Eco Seating Solutions
Low-Carbon and Environmental Seating Solutions FlexAir
Lightweight Automotive Seating Frames
Intelligent Seat Innovation Technology (2024)
Development Dynamics
Patent:
Obvious Advantages in Vertical Integration of the Industry Chain
Future Product Trend: Focusing on the Linkage Between Seats and Scenario Modes

4.3 Adient
Profile
Operation (2024)
Operation in China (2024)
Development History in the Chinese Market
Layout and Supporting Customers in China
Chinese Customers and Seat-Applied Vehicle Models (2025)
Automotive Seating Solutions
Electric Vehicle Seating Technology
Features of Automotive Seats (1)
Features of Automotive Seats (2)
Automotive Seat Supporting Projects (2023)
Seat Technology Innovation (2024-2025)
Innovative Products Launched in the 2025 Fiscal Year
Cooperation Dynamics

4.4 Magna
Profile
Operation (2024-2025)
Global Layout
Major Automotive Seating Operating Entities in China
Automotive Seating Technology (1)
Automotive Seating Technology (2)
Automotive Seating Technology (3)
Three Core Technologies of M+Space
Rotating Chassis and Electric Long Slide Rails for Zero-Gravity Seats
Reconfigurable Seats
Seat-Supported Vehicle Models
Cooperation Dynamics

4.5 Toyota Boshoku
Zero-Gravity Seats
Modular Seats
Diversity of Modular Seats
Lightweight Seats
Custom Canvas

4.6 Brose
Layout of Automotive Development Directions
Automotive Seating Frame Products
Automotive Zero-Gravity Seating Frames
Automotive Long Slide Rails
Automotive Seat Core Components

4.7 Hyundai Transys
Products and Operation
Vehicle Models Matched with Finished Seats
Frames and Core Components
Functional Accessories

4.8 TACHI-S
Product Layout
Foam Components and Cover
Frame Products
Seat Mechanism Components

5 Chinese Automotive Seating Suppliers
Status Quo of Technology Layout of Suppliers:
Sore Points in Technology Development of Chinese Suppliers:

5.1 Yanfeng
Profile
Global Distribution
Seating Product Layout
Surflex? Shock-Absorbing Latex (Foaming Technology)
Seat-Integrated Safety Technology
Latest Seat Sustainable Technology
Speaker Headrests, Headrests
Armrest Solutions
Comfort Seats: Zero-Gravity?Seats (1)
Comfort Seats: Zero-Gravity Seats (2)
Comfort Seats: Zero-Gravity Seats (3)
Comfort Seats: Technology
Comfort Seats: Hover Free Seat
Modular Seats
Intelligent Seats: SU Seats
Carbon Fiber Frame Seats, Integrated Child’s Seats
Integrated Luxury Seats
Theater-Style Folding Seats
XiM Series Seats (1)-(2)
Cooperative Customers
Latest Dynamics
Seating Technology
Patent Technology: Highlighting Comfort and Safety
Competitive Edge Lies in Industry Chain and Cost Advantages
Technical Highlights of Cockpit Seats
Future Product Forecast

5.2 Tenchen Controls
Operation and R&D Route
Product Layout
Lightweight Seats
Comfort Seats
Case: Jetour Shanhai L7
Case: JAC M116/BAIC BJEV C46DB
Designation Projects
Patent Technology Route
Competitive Edges
Product Layout
Future Product Forecast

5.3 Jifeng Auto Parts
Profile
Products
Designation Projects
Production Capacity
Patent Technology Route
Technical Advantages
Future Product Forecast

5.4 Nobo Automotive
Product Layout
Comfort Case: Great Wall WEY Zero-Gravity Seats
Comfort Case: Tank Comfort Seats
Environmental Protection Case: Great Wall WEY Easy-to-Clean Interior Materials
Environmental Protection Case: Nobo Polyurethane Foaming Technology
Safety Case: Nobo Child’s Seats
Flexibility Case: iNest 3.0
Intelligence Case: "AI" Seats
Patent Technology Route
Competitive Edges
Technical Advantages
Future Product Forecast

5.5 Jujin Auto Parts
Patent Technology Route
Advantages: Rich Experience in In-Depth Cooperation with OEMs, Fast Response
Future Product Forecast

5.6 Shuangying Group
Flexibility Case: Deformable Seats
Intelligence Case: Intelligent Active Support Seats
Comfort Case: Zero-Gravity Seats
Comfort Case: Multi-Functional Seats
Patent Technology Route
Advantages:
Future Product Forecast

5.7 Yanpu Precision Technology
Profile
Subsidiaries and Supported Customers
Designation Projects
Core Technologies

5.8 Mingxin New Material?
Profile
Products
Supported Vehicle Models: Li MEGA Ultra
Supported Vehicle Models: XPeng P7+
Supported Vehicle Models: Leapmotor B10

5.9 KEIPER
Profile
Linear Mechanism – Features of Track 3000
Rotating Mechanism - Features of T3000 Recliner
Locking Mechanism - Features of LOCK 3000
Linear Actuator Product Parameters
Rotating Actuator – Parameters of MHA 3000
Micro-Adjuster - Parameters of MINI DRIVE
Smart Cabin Adjuster AMR
Summary of Technical Advantages of Seat Components

5.10 Lile Auto Parts
Profile
Product Layout and Supporting (1)-(11)

5.11 Changshu Automotive Trim Group
Product Layout

5.12 Mingyang Technology
Product Layout

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High-level intelligent driving penetration continues to increase, with large-scale upgrading of intelligent driving SoC in 2025 In 2024, the total sales volume of domestic passenger cars in China was...

China Passenger Car HUD Industry Report, 2025

ResearchInChina released the "China Passenger Car HUD Industry Report, 2025", which sorts out the HUD installation situation, the dynamics of upstream, midstream and downstream manufacturers in the HU...

ADAS and Autonomous Driving Tier 1 Suppliers Research Report, 2025 – Chinese Companies

ADAS and Autonomous Driving Tier 1 Suppliers Research Report, 2025 – Chinese Companies Research on Domestic ADAS Tier 1 Suppliers: Seven Development Trends in the Era of Assisted Driving 2.0 In the ...

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