Automotive Wireless Charging Research: Domestic Installation Rate Will Exceed 50%, and Overseas Demand Emerges as Second Growth Driver.

The Passenger Car Mobile Phone Wireless Charging Research Report, 2025 conducts an in-depth analysis of the market penetration rate, industry chain, competitive landscape, core suppliers, and OEMs’ installed solutions of passenger car mobile phone wireless charging. It also forecasts and looks forward to the market demand and technology trends from 2026 to 2030.

1. The Installation Rate of Automotive Mobile Phone Wireless Charging Will Surpass 50% in 2025, with Market Size Exceeding RMB4 Billion.

As a comfort and intelligent configuration, automotive mobile phone wireless charging sees surging market demand. According to ResearchInChina’s statistics, from January to September 2025, mobile phone wireless charging function was installed in 8.055 million passenger cars in China, a like-on-like increase of 17.8%, with the installation rate reaching 48.6%, up by 4.3 percentage points compared with the same period last year. 

According to multifaceted information such as historical data monitored for five consecutive years, installation by OEMs, and suppliers' product layout, the installation rate of mobile phone wireless charging in passenger cars in China will exceed 50% in 2025, up to 51.2%; by 2030, the technology will enter a stage of full popularization, with the installation rate expected to hit 80.6% and the market size exceeding RMB7.5 billion.    

The main driving factors for the accelerated popularization in the market in the future include:
Growing consumer demand. The new generation of young users has a high dependence on smartphones and obvious anxiety about battery capacity. Automotive wireless charging function has become an important consideration in car purchase decisions.

Technological iteration and upgrading. The application of private protocols and high-power fast charging technology has made automotive mobile phone wireless charging no longer "better than nothing". OEMs such as AITO and Xiaomi have begun to equip high-power wireless charging functions, and taken the lead in realizing fast charging based on private protocols. In addition, the application of technologies such as magnetic suction charging and intelligent temperature control has kept improving user experience of automotive wireless charging.

Cost reduction. The rise of China's supply chain has significantly reduced the cost of wireless charging modules. The emergence of local chip vendors such as Southchip, ConvenientPower Semiconductor, and NuVolta, as well as local wireless charging module suppliers such as ADAYO, InvisPower, Luxshare Precision, and Desay SV, has lowered the BOM cost of automotive wireless charging.

2. In Fierce Market Competition, Technology Becomes the "Core Weapon" for Suppliers to Win out.

From the perspective of the market competitive landscape, in China the major Tier 1 suppliers of mobile phone wireless charging for passenger cars in 2025 include ADAYO, InvisPower, Luxshare Precision, LG, Continental, Zhejiang Teme, Desay SV, and Yulin Technology. Technologies such as high-power fast charging, magnetic suction, NFC integration, and cockpit integration have become the core for suppliers to stay competitive.  

Typical Supplier 1: ADAYO

ADAYO's wireless charging customers include OEMs such as AITO, Leapmotor, Xiaomi, Haval, and Changan. In terms of technology R&D, ADAYO focuses on such technologies as 50W high-power fast charging, integrated NFC, and tracking charging.
High-power fast charging: Based on the Qi module, ADAYO integrates the fast charging private protocols of Huawei, Xiaomi, and OPPO mobile phones to achieve 50W wireless high-power charging, allowing car owners to quickly increase mobile phone battery power using fragmented time;

NFC integration: ADAYO integrates an NFC antenna on the surface of the wireless charging assembly. When a car owner approaches the wireless charging with a bound NFC card or NFC mobile phone, it can quickly sense and realize car startup, and also supports the digital key cloud sharing function;

Tracking charging: The "high-power single-coil automatic tracking automotive wireless charging solution" developed by ADAYO will automatically move the charging coil to the optimal position when the wireless charging terminal detects the mobile phone's position, effectively improving charging efficiency and eliminating charging blind spots.

Typical Supplier 2: Desay SV
 
As an overall vehicle intelligence solution supplier, Desay SV links wireless charging with the cockpit system to achieve charging status visualization (displaying charging power, temperature, mobile phone brand, and mobile phone battery level on the center console screen), automatic start/stop of charging, forgotten mobile phone reminder, PEPS, AM, FM radio avoidance and other functions. Some high-end solutions combine wireless charging with NFC digital key functions to achieve intelligent functions such as identification and one-click vehicle startup.

In terms of technology R&D, Desay SV focuses on technologies such as wireless fast charging, one chip supporting dual charging protocols, and magnetic suction charging.
Wireless fast charging: Combining mainstream Chinese private protocols such as Huawei, Xiaomi, OPPO, and VIVO, Desay SV has launched wireless fast charging solutions with higher power such as 50W or even 80W.
One chip supporting charging two devices: With the release of the Qi MPP protocol in 2023, Desay SV has advanced the pre-research of magnetic suction wireless charging, been the first to launch Qi 2.1 MPP-compliant automotive wireless charging with one chip supporting charging two devices, and started the official development of the 25W magnetic suction solution. At this stage, Desay SV is simultaneously laying out the technology pre-research and finished product implementation of MPP 50W.

The key benefits of its automotive wireless charging technology with one chip supporting charging two devices are: 
① High integration and system simplification: One chip and common board, simplifying peripheral circuits, and providing a foundation for future software upgrades and function iterations (such as supporting new fast charging protocols);
② Excellent cost-effectiveness: Reducing mechanical splicing dual charging costs by about 60% (chips, PCBA, peripheral circuits, development costs), providing more competitive space for OEMs with ever higher cost requirements;
③ Convenience and efficiency: Both the driver and front row passenger or two passengers can enjoy fast and stable wireless charging at the same time, without competing for or using cables.

3. Booming Overseas Demand Creates A Batch of "Overseas Layout Stars".

While the Chinese market is growing rapidly, the global automotive mobile phone wireless charging market has entered a boom period, with the installation rate exceeding 50% for the first time in 2024 and continuing to rise in 2025. According to estimates, automotive mobile phone wireless charging will be installed in 39 million vehicles globally in 2025. In addition to China accounting for about 30%, the United States and Europe will contribute about 30% and 20% of the demand respectively, becoming the top three demand markets.

The export of automotive wireless charging modules has become an important part of the export of intelligent vehicles. Against this background, a number of Chinese wireless charging suppliers deeply engaged in overseas markets have emerged, such as Desay SV, InvisPower, Luxshare Precision and Yulin Technology. Each supplier has different overseas expansion paths, providing benchmark cases for overseas layout of the automotive supply chain.

Desay SV: Frontier Star in Overseas Layout - Transferring from Technological Accumulation, and Making Comprehensive Layout with Overall Solutions to Go Overseas

As an automotive Tier 1 supplier, Desay SV has accumulated rich experience in intelligent driving, intelligent connectivity, and intelligent cockpits. In overseas expansion of automotive mobile phone wireless charging, it has made comprehensive layout in production bases, market demand, and overall solutions. It is one of the Tier 1 suppliers in China with the most actual implementation projects in overseas layout of automotive wireless charging, becoming an industry benchmark and a "frontier star in overseas layout" in the field of wireless charging.  

Relying on the advantages of the overall intelligent automotive supply chain, Desay SV integrates automotive wireless charging modules with NFC digital keys, customized intelligent covers, etc., making its products much more competitive, meeting functional needs while enhancing the overall aesthetics of the cockpit interior.

In terms of technical standards, Desay SV adopts a parallel strategy of Qi general standards and private protocols. It takes Qi standards as the core in overseas markets, launching multi-variant models such as EPP/MPP single charging and dual charging to meet the different needs of global automakers. More than 20 Qi wireless charging products have been developed and mass-produced overseas.

As of December 2025, Desay SV's annual output of automotive wireless charging modules has exceeded 1 million units, of which 80% are sold overseas, covering major market areas such as Southeast Asia, India, Japan, Europe, and the United States. In terms of production layout, relying on the headquarters base in Huizhou, China, it is equipped with two overseas factories in Indonesia and Mexico to provide customers with timely delivery and rapid response services.

Luxshare Precision: Supply Chain Star - Transferring from Consumer Electronics, and Going Overseas Relying on Major Customers

As an "Apple supply chain" supplier, Luxshare Precision starting with the wireless charging Rx coil business for Apple Watch and iPhone transfers consumer electronics wireless charging technology to the automotive scenario, solving automotive-grade problems such as high temperature resistance, anti-vibration, and EMC compatibility, and launches automotive wireless charging modules. The core advantage of its products lies in building a full industry chain ecosystem from components and modules to system integration through a vertical integration strategy, making it a "supply chain star".

As of December 2025, Luxshare Precision has boasted a total of 28 Qi-certified products, including 5 automotive wireless charging products, focusing on 15W EPP certification. In terms of overseas market layout, relying on its advantages in the consumer electronics field, Luxshare Precision provides customers with timely delivery and rapid response services through factories in Southeast Asia, East Asia, and other regions.

In the field of automotive mobile phone wireless charging, Luxshare Precision goes overseas relying on its major customer Tesla. From 2024 to 2025, Tesla's installation rate of mobile phone wireless charging function hit 100%. On December 8, 2025, Tesla's Shanghai Gigafactory delivered a total of 4 million vehicles, contributing nearly half of Tesla's global electric vehicle deliveries. With Tesla's exports, Luxshare Precision's automotive mobile phone wireless charging products have entered overseas markets.

Yulin Technology: Pioneering Star - Products Sold to 10+ Countries and Regions
Yulin Technology has more than 12 years of industry experience in the field of automotive mobile phone wireless charging products, and has become a member of WPC, acquiring more than 50 patents.

As of December 2025, Yulin Technology has boasted a total of 21 Qi-certified products, including 6 automotive wireless charging products. In September 2025, Yulin Technology's automotive wireless charging product EPP-300 obtained Qi 2.1.0 certification.

In terms of product R&D, Yulin Technology has established a professional R&D team, made a complete layout of upstream and downstream departments, and had advanced automated production equipment, and standardized production processes. It has obtained IATF16949 third-party certification and multiple quality certifications.

As for market expansion, through global exhibitions such as US CES, US SEMA, Hong Kong Trade Development Council, Indonesia Exhibition, India Exhibition, and AAITF, Yulin Technology's products are sold to customers in more than ten countries and regions around the world, including Thailand, India, Indonesia, the Philippines, Dubai, the United States, Japan, South Korea, Brazil, the European Union, and Australia.