Global and China VR and AR Industry Report, 2016-2020
  • Sep.2016
  • Hard Copy
  • USD $2,800
  • Pages:170
  • Single User License
    (PDF Unprintable)       
  • USD $2,600
  • Code: SK006
  • Enterprise-wide License
    (PDF Printable & Editable)       
  • USD $4,100
  • Hard Copy + Single User License
  • USD $3,000
      

Global and China VR and AR Industry Report, 2016-2020 by ResearchInChina highlights the followings:
20120114.gifClassification, composition, operating principles, and applications of VR/AR products;
20120114.gifVR/AR industry chain, primarily four links (output & input hardware devices, components (chips & vendors, display, sensors, Pico devices), operating systems, software algorithms & contents);
20120114.gifGlobal VR/AR market (status quo, market size, shipments, technical patent, development bottlenecks, and trends);
20120114.gifChinese VR/AR market (status quo, competitive landscape, market size, shipments, consumer environment consumer environments, and trends);
20120114.gifFive foreign VR/AR companies and six domestic VR/AR players (products, VR/AR business, etc.)

VR, which provides immersive closed-loop experience, can only be used to a limited extent due to the size and weight of head-mounted devices, and will still be the main force of the market before consumer-grade AR products are achieved in the aspects of technology and prices of hardware. However, it is expected AR hardware and technology will be fully mature and quickly capture VR market in 2019 because of its wide applicability in business market. Hence, global VR/AR market will reach USD970 million and USD500 million in 2016 and USD30 billion and USD90.8 billion in 2020, respectively.

VR products can be categorized into three kinds (desktop, immersive, and distributed) and are applied to fields covering game, event live streaming, social experience, VR business, medical & healthcare, bodybuilding, advertorial & sponsored content, entertainment & film, communications, training & teaching simulation, and tourism.

Today’s AR hardware is typically implemented in three ways: head-mounted displays, hand-held displays, and world-fixed displays by the distance away from eyes, with the first the most commonly seen. AR technology now is primarily applied to industrial manufacturing, repair, healthcare, military, television relaying, games entertainment, education, relic restoration, tourism exhibition, and municipal construction planning, chiefly for commercial use.

VR Trends:

  • Gradually-formed industrial standards raise access threshold, thus eliminating less competitive teams and companies;
  • Large companies gradually build perfect VR ecosystem;
  • PC VR products, primarily games and movies, will be targeted at expert players and game enthusiasts;
  • Mobile VR products gradually move into business fields like education and tourism;
  • The number of content development teams will increase, and the scope of VR contents will broaden.

AR Trends:

  • Display devices become smaller, and any plane can be bent into a screen;
    Fusion of AR technology and 3D visualization technology and projection technology brings about disruptive changes to navigation;
  • Seamless docking between data visualization and users’ wearable devices;
  • Gesture interaction becomes more mature; the relationship between human and technology will be redefined; human body language will interact well with technology products;
  • Touch technology will usher in great progress and get applied to national defense, administration and law enforcement, and healthcare;
  • Smart showroom, smart tourism, and AR theme park will develop or be presented before target audiences on the original basis;
  • Intelligent glasses will be the mainstream trend of AR hardware, bracing the upcoming era of “de-cellphone-ization”;
  • AR software will be more oriented toward consumer groups, growing daily in the aspects of shopping, entertainment, and education.

Global VR/AR Market Size, 2016-2020 
 VR AR 英文_副本.png
Source: ResearchInChina

1 Overview of VR/AR
1.1 Definition of VR/AR/MR
1.2 Classification and Difference of VR/AR
1.2.1 Classification of VR
1.2.2 Classification of AR
1.3 Composition of VR/AR
1.3.1 Composition of VR System
1.3.2 Composition of AR System
1.4 Operating Principles of VR/AR
1.4.1 Operating Principle of VR
1.4.2 Operating Principle of AR
1.5 Application of VR/AR

2 VR/AR Industry Chain
2.1 Output/Input Hardware Devices
2.1.1 Output Devices of VR
2.1.2 Input Devices of VR
2.2 Components
2.2.1 Video Processing Chip
2.2.2 Chip Vendors
2.2.3 Display
2.2.4 Sensor
2.2.5 Micro-projection Device
2.3 Operating System and Software Algorithim
2.4 Content

3 Global VR/AR Market
3.1 Status Quo
3.2 Market Size
3.3 Shipments
3.4 Technical Patents
3.5 Development Bottlenecks
3.6 Development Trends

4 Major Global VR/AR Companies
4.1 Oculus
4.1.1 Profile
4.1.2 VR/AR Products
4.1.3 Market Share
4.1.4 Pain Points of Users
4.2 Google
4.2.1 Profile
4.2.2 VR/AR Products
4.3 HTC
4.3.1 Profile
4.3.2 VR/AR Products
4.3.3 Operation
4.3.4 Shipments
4.4 SONY
4.4.1 Profile
4.4.2 VR/AR Products
4.4.3 Operation
4.5 Meta
4.5.1 Profile
4.5.2 VR/AR Products

5 Chinese VR/AR Market
5.1 Status Quo
5.2 Competitive Landscape
5.3 Market Size
5.4 Shipments
5.5 Consumer Environments
5.6 Development Trends

6 Major Chinese VR/AR Enterprises
6.1 Beijing Baofeng Mojing Technology Co., Ltd.
6.1.1 Profile
6.1.2 VR/AR Products
6.2 LeEco
6.2.1 Profile
6.2.2 VR/AR Products
6.2.3 Operation
6.2.4 VR Business
6.3 Jingweidu Technology Co., Ltd.
6.3.1 Profile
6.3.2 VR/AR Products
6.4 Lenovo Group
6.4.1 Profile
6.4.2 AR Products
6.4.3 VR/AR Business
6.5 HiScene (Shanghai) Information Technology Co., Ltd.
6.5.1 Profile
6.5.2 AR Products
6.6 Beijing VR-TIME Technology Co., Ltd.
6.6.1 Profile
6.6.2 VR/AR Products
VR Experience
Development History of VR
AMC Models in VR Device Market
Main Features of AR
Application of AR in Life
Development History of AR
AMC Models in AR Industry
Desktop VR System Structure
Immersive VR System Structure
Development History of Distributed VR
Three Implementation Ways of AR (Head-mounted, Hand-held, World-fixed)
Principle Diagram of Retinal Displays
Video Head-mounted Display Technology
Optical Head-mounted Display Technology
Applications of AR in Cellphones and Tablets
Transparent Hand-held AR Devices
World-fixed Display AR
Differences of VR and AR
Components of VR System
Composition of Head-mounted Display Device
Composition of VR Head-mounted Display Device
Architecture of AR System
Composition of AR System
Key Technologies for AR Hardware
Fundamentals of VR Technology
Principle of VR Binocular Stereovision
Principle of VR Glasses-Covex Lens Imaging
Principle of AR Technology
Applications of VR
Applications of VR
VR/AR Ecosystem
Representative VR/AR Hardware Devices
Composition of VR/AR Hardware Device
Indicators of VR Head-mounted Display Device
Classification of VR Head-mounted Devices
VR Glasses Box
VR Resource Library of BaofengMojing
Head-mounted VR Output Products at Home and Abroad
Oculus Rift Head-mounted Device
Foreign and Domestic PC VR Helmets
Uranus One
Domestic VR AIO Products
Motion-capture VR Devices
Motion-control VR Devices
Comparison of Major VR Head-mounted Display Device Companies’ Solutions for Motion Input Devices
Roadmap for Data Processing and Transmission of Video-processing Chip 
Requirements on VR Device Released by NVIDIA
Four New Functions of AMD LiquidVR? Technology
Video Processing Capacity of Qualcomm Snapdragon 820
New Features of Adreno 530
H8 Chip Solution of Allwinner Technology
RK3288 VR Solution
VR Device Time-lapse Factors (%)
Mainstream VR Products Adopting AMOLED Display
Global AMOLED Capacity Structure, 2011-2015
AMOLED Capacity of Major Enterprises in China
Diagram of Functional Architecture of Microsoft Kinect
Data Acquisition and Modeling Recognition of Microsoft Kinect
Laser Transmitters of Lighthouse
Operation Diagram of Lighthouse System
Diagram of FOVE Eye-tracking System
Interaction Steps of FOVE
Foreign IT Giants’ Footprint in VR/AR Sensor Technology
Operating Principle of G-mition
Operating Principle of Optical AR
Operating Principle of Video AR
Principle Diagram of Google Glass
Projection Principles of LCD and LCOS
Development of Major Global LCOS Chip Makers’ LCOS Technology 
Projection Principles of DLP
DLP Pico0.47-inch TRP Full-HD 1080p Chipset
Performance of LCD, LCOS, and DLP
Google’s and Microsoft’s Moves on VR Operating System
Main Underlying Algorithms for VR Devices
Production Process of VR Game
Major VR Game Development Teams at Home and Abroad
Major VR Content Platforms at Home and Abroad
Future Content Distribution Models
Global VR/AR Technology Maturity Curve
Global VR/AR Companies’ Progress in Research into Head-mounted Display Device
Slower Penetration of VR/AR than Smartphone and Tablet Worldwide
Major Participants in VR Industry Worldwide
Key Technology Firms Involved in VR
Main Head-mounted AR Products Worldwide
Global VR/AR Market Size, 2016-2020E
VR/AR Market Share Structure, 2020E
Global VR/AR Hardware Shipments, 2016-2020E
Global VR Hardware Shipments by Consumer Group, 2020E
Global AR Hardware Shipments by Consumer Group, 2020E
Global VR Technology Patents by Company
Global AR Patent Application, 1995-2015
Major Generators of AR Technologies Worldwide
Target Nations of AR Technologies
Current Development Bottlenecks of VR
Current Development Bottlenecks of AR
Indicators and Development Trends of VR Head-mounted Device
Development Trends of AR Industry
Product Releases of Oculus
Specifications of Oculus Rift DK2
Oculus Rift DK2- Motherboard Chip
Oculus Rift DK2- HDMI Cable Chip
Oculus Rift DK2- Display Panel Chip
Oculus Rift DK2- Camera Motherboard Chip
Specifications of Oculus Rift CV1
Oculus Rift CV1- Motherboard Chip
Oculus Rift CV1- AMOLED and On-screen Touch
Oculus Rift CV1- Optical Lens
Oculus Rift CV1- Infrared Camera Disassembly
Oculus Rift CV1- LED Driver Chip
Specifications of Gear VR
Internal Component Chips of Gear VR
Market Share of Oculus’s Products, Apr-Jun 2016
Google’s Presence in VR/AR
Specifications of Google Glass
Google Glass- Side Touch Module
Google Glass- Master CPU Board
Google Glass- Battery
Google Cardboard
Product Development History of HTC
HTC’s Presence in VR/AR
Specifications of HTC Vive
HTC Vive- Sensor
HTC Vive- Front Camera
HTC Vive- Motherboard Chip
HTC Vive- Display Panel and Lens
HTC Vive- Handle
HTC Vive- Handle Microcontroller and Battery
HTC Vive- Handle Motherboard Chip
Lighthouse- Positioning Base Station
Lighthouse- Motherboard Chip
Revenue of HTC, 2012-2015
R&D Expenditure of HTC, 2014-2016Q1
Data on Steamspy Platform
Parameters of SONY PlayStation VR 
Outline of Main Functions of SONY PlayStation VR
Advantages and Disadvantages of PS VR and Oculus Rift and HTC Vive
Operation of Sony, FY2012-FY2016
Development History of Meta
Parameters of Meta Pro
Parameters of Meta 1
Parameters of Meta 2
Corporate Customers of Meta
Serious Lack of Clients and Technologies
Major Domestic Suppliers of VR Products
Profit Models of VR Industry in China
Status Quo of VR Industry at Home and Abroad
AR Industry Chain in China
Financing in VR Industry in China, 2014-2016
Number of VR/AR Brands in China, 2016H1
Competitive Landscape of Main VR Products in China
VR/AR Brand Awareness in China by Quarter, 2016H1
VR/AR Product Awareness in China (TOP 15), 2016H1
VR User Scale in China, 2016-2020E
Chinese VR Hardware Device Market Size, 2016-2020E
Chinese AR Hardware Device Market Size, 2016-2020E
VR Hardware Device Shipments in China, 2016-2020E
AR Hardware Device Shipments in China, 2016-2020E
VR User Scale in China
Use Frequency of VR Heavy User
Daily Use Duration of VR Heavy User
Content Preference of VR Heavy Users in China
Video Content Preference of VR Heavy Users in China
Type of Tourist Areas Preferred by VR Heavy Users in China
Type of VR Devices to Be Purchased by VR Heavy Users Next Year
VR Application Sectors Interesting VR Heavy/Light Users
VR Application Scenarios Interesting VR Heavy/Light Users
VR/AR Product Awareness in China by Product, 2016H1
Fixed-point Devices Focusing More on Strong Interactive & Immersive Experience
Development Direction of Mobile VR Device
Trends of Classification of VR Scenarios
VR/AR Will Promote Development of Communication System
Equity Structure of BaofengMojing
Advantages of BaofengMojing
Product Releases of BaofengMojing
Parameters of BaofengMojing 5
STORM 5- MCU Chip
STORM 5- USB Chipset
Parameters of LeEco Super Helmet
LeEco Super Helmet- Motherboard Chip
LeEco Super Helmet- LCD
Operation of LeEco, 2011-2016H2
LeEco’s Presence in VR Ecosystem
Parameters of 3Glasses D1 Developer Version
Parameters of 3Glasses D2 Pioneer Version
Parameters of 3Glasses Blubur S1
Parameters of Lenovo NBD VUZIX M100 Intelligent Glasses
Investments in HiScene
Parameters of HiAR Glasses
Some Partners of HiAR SDK
Ownership Structure of LING VR
Parameters of LING VR BAI 1S
LING VR Handle
Parameters of LING VR HEI

Two-wheeler Intelligence and Industry Chain Research Report, 2024-2025

Research on the two-wheeler intelligence: OEMs flock to enter the market, and the two-wheeler intelligence continues to improve This report focuses on the upgrade of two-wheeler intelligence, analyz...

Automotive MEMS (Micro Electromechanical System) Sensor Research Report, 2025

Automotive MEMS Research: A single vehicle packs 100+ MEMS sensors, and the pace of product innovation and localization are becoming much faster. MEMS (Micro Electromechanical System) is a micro devi...

Intelligent Vehicle Cockpit-driving Integration (Cockpit-driving-parking) Industry Report, 2024-2025

Cockpit-driving integration is gaining momentum, and single-chip solutions are on the horizon   The Intelligent Vehicle Cockpit-driving Integration (Cockpit-driving-parking) Industry Repor...

Automotive TSP and Application Service Research Report, 2024-2025

TSP Research: In-vehicle connectivity services expand in the direction of cross-domain integration, all-scenario integration and cockpit-driving integration TSP (Telematics Service Provider) is mainl...

Autonomous Driving Domain Controller and Central Control Unit (CCU) Industry Report, 2024-2025

Autonomous Driving Domain Controller Research: One Board/One Chip Solution Will Have Profound Impacts on the Automotive Supply Chain Three development stages of autonomous driving domain controller:...

Global and China Range Extended Electric Vehicle (REEV) and Plug-in Hybrid Electric Vehicle (PHEV) Research Report, 2024-2025

Research on REEV and PHEV: Head in the direction of high thermal efficiency and large batteries, and there is huge potential for REEVs to go overseas In 2024, hybrid vehicles grew faster than batter...

Automotive AI Agent Product Development and Commercialization Research Report, 2024

Automotive AI Agent product development: How to enable “cockpit endorser” via foundation models? According to OPEN AI’s taxonomy of AI (a total of 5 levels), AI Agent is at L3 in the AI development ...

China ADAS Redundant System Strategy Research Report, 2024

Redundant system strategy research: develop towards integrated redundant designADAS redundant system definition framework For autonomous vehicles, safety is the primary premise. Only when ADAS is ful...

Smart Car OTA Industry Report, 2024-2025

Automotive OTA research: With the arrival of the national mandatory OTA standards, OEMs are accelerating their pace in compliance and full life cycle operations The rising OTA installations facilitat...

End-to-end Autonomous Driving Industry Report, 2024-2025

End-to-end intelligent driving research: How Li Auto becomes a leader from an intelligent driving follower There are two types of end-to-end autonomous driving: global (one-stage) and segmented (two-...

China Smart Door and Electric Tailgate Market Research Report, 2024

Smart door research: The market is worth nearly RMB50 billion in 2024, with diverse door opening technologies  This report analyzes and studies the installation, market size, competitive landsc...

Commercial Vehicle Intelligent Chassis Industry Report, 2024

Commercial vehicle intelligent chassis research: 20+ OEMs deploy chassis-by-wire, and electromechanical brake (EMB) policies are expected to be implemented in 2025-2026 The Commercial Vehicle Intell...

Automotive Smart Surface Industry Report, 2024

Research on automotive smart surface: "Plastic material + touch solution" has become mainstream, and sales of smart surface models soared by 105.1% year on year In this report, smart surface refers t...

China Automotive Multimodal Interaction Development Research Report, 2024

Multimodal interaction research: AI foundation models deeply integrate into the cockpit, helping perceptual intelligence evolve into cognitive intelligence China Automotive Multimodal Interaction Dev...

Automotive Vision Industry Report, 2024

Automotive Vision Research: 90 million cameras are installed annually, and vision-only solutions lower the threshold for intelligent driving. The cameras installed in new vehicles in China will hit 90...

Automotive Millimeter-wave (MMW) Radar Industry Report, 2024

Radar research: the pace of mass-producing 4D imaging radars quickens, and the rise of domestic suppliers speeds up. At present, high-level intelligent driving systems represented by urban NOA are fa...

Chinese Independent OEMs’ ADAS and Autonomous Driving Report, 2024

OEM ADAS research: adjust structure, integrate teams, and compete in D2D, all for a leadership in intelligent driving  In recent years, China's intelligent driving market has experienced escala...

Research Report on Overseas Layout of Chinese Passenger Car OEMs and Supply Chain Companies, 2024

Research on overseas layout of OEMs: There are sharp differences among regions. The average unit price of exports to Europe is 3.7 times that to Southeast Asia. The Research Report on Overseas Layou...

2005- www.researchinchina.com All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号