HUD Industry Research: the HUD installations to passenger cars soared 19.1% year-on-year in 2020Q1 thanks to homegrown brands
In contrast to the year-on-year nosedive of 41% in passenger car sales in Q1 2019, the HUD installations to passenger cars surged by 19.1% on an annualized basis and reached 72,500 units under the drive of Chinese brands.
AR-HUD patent filings keep increasing year by year. Among the top ten vendors, Chinese players include Foryou Multimedia Electronics, Futurus Technology, and Baidu.
Jiangsu New Vision Automotive Electronics Co., Ltd, a leading Chinese supplier of HUD, has signed more than 10 production and R&D contracts with NextEV, Geely, Changan Automobile, Great Wall Motor, Chery, BAIC BJEV, among others. New Vision completed Series A financing round with BAIC and BDStar Navigation in 2018, and fulfilled Series B financing from the investors GP Capital, Haitong and Ying Capital in 2019.
Foryou Multimedia Electronics set up a team in 2012 which is in possession of over 100 HUD related patents to date. With the parent company Foryou Corporation’s expertise in smart cockpit electronics, Foryou Multimedia Electronics has built a full-fledged AR-HUD platform, encompassing the input of ADAS, instrumentation and navigation. It has won a number of production projects from domestic and overseas automakers.
Technically, AR-HUD needs to solve problems such as ghosting, resolution, and environmental fusion. Optical imaging, projection technology and system compute also limit the display effect and user experience of AR-HUD. Big footprint of optical modules and hardware is inconvenient for deployment in car interiors, which means AR-HUD awaits much optimization.
To miniaturize AR-HUD (over 20 liters), the industry is studying holographic optical waveguide technology solutions, which may downsize HUD to 2.4 liters.
In recent years, many vendors around the globe, including Digilens, Lingxi AR, Lochn Optics, Magic Leap and traditional optical giants Sony and Schott, have set foot in optical waveguides successively.
In May 2018, Continental lavished huge in DigiLens. With its additional investment, Continental held close to 18% of DigiLens after Series C financing round. Digilens has conducted five rounds of financing, totaling $135 million from the investors including Sony, Panasonic, Samsung, Mitsubishi Chemical, Foxconn, Universal Display, Niantic, Dolby, etc.
DigiLens announced its expansion into China together with its first China-based licensee, Crystal Optech, which is a leading optical elements manufacturer in optical coating, AR optics and semiconductor optics. The partnership will bring DigiLens Crystal waveguides to the market in 2020.
Automotive Microcontroller Unit (MCU) and Application Scenario Research Report, 2026
Automotive MCU Research: Increased demand for redundant security drives ASIL D-compliant MCU shipments to exceed 100 million units
In a vehicle EEA, MCUs are widely distributed in various functional ...
China Intelligent Cockpit Patent Analysis Report, 2026
Intelligent Cockpit Patent Research: Cockpit AI, In?vehicle Health, and Infotainment Are Upgrade to Scenario?based and Proactive Functions
From a patent perspective, this report explores the cutting?...
Research Report on Application of VLA Large Model in Automobiles and Robots, 2026
Research on Automotive and Robot VLA: Hybrid Architectures Become Mainstream, VLA Integrates with General World Models, and Reinforcement Learning Serves as Core Engine
Vision?Language?Action (VLA) m...
China Charging Infrastructure (Supercharging, Battery Swapping, V2G, etc.) and High-Performance Supercharging Battery Research Report, 2026
Charging and battery swapping research: as 5C+ supercharging vehicle models go into mass production, the pace of OEMs self-building supercharging networks quickens
800-1000V high-voltage platforms ar...
China Passenger Car Electronic Controlled Suspension Industry Report, 2026
Electronic Controlled Suspension Industry Research: As the First Year of Full Active Suspension Unfolds, Three Technical Routes Race Forward
1. Penetration Rate Surges Three Times, and Electronic Con...
Intelligent Driving SoC Research Report, 2026
Research on Intelligent Driving SoCs: Competition Focus Shifts to L3/L4 Embedded Hardware, and Computing Power of Flagship Vehicle Models Exceeds 1,000 TOPS
In terms of intelligent driving system in...
Automotive AI Large Model Technology Research Report, 2026
Automotive AI Large Model Research: Competition Shifts from "Who Has the Stronger Model" to "Who Boasts Higher Link Efficiency"
ResearchInChina released the Automotive AI Large Model Technology Resea...
Intelligent Vehicle Cockpit Domain Controller Research Report, 2026
Cockpit domain controller research: L3 AIDV intelligent cockpit domain controllers are entering a boom period
Driven by multiple factors such as the continuous evolution of the automotive central int...
Automotive Acoustic System (Audio, Multi-Channel) Industry Report, 2026
Automotive Acoustics Research: Multiple Channels, AI Tuning, and Self-Developed Algorithms Drive the Transformation of High-End Cockpit Sound Fields
I. Automotive Audio Hardware Solutions with 6–9 S...
Autonomous Driving Sensor Chip Research Report, 2026
Research on Autonomous Driving Sensor Chips: Deeply Perceiving the Physical World, Sensor Chips Are Playing A “Leading Role” in Intelligence
In 2026, the autonomous driving sensor chip industr...
Passenger Car Corner Module and Wheel‑Side Control System Research Report, 2026
Wheel-side control research: the “last mile” chassis innovation
Wheel-side control dismantles the traditional drive, braking, steering, and suspension control of the chassis from a "centralized" styl...
Embodied Artificial Intelligence (& Humanoid Robot) MCU Research Report, 2026
Research on Humanoid Robot MCUs: Evolution from General-Purpose Control to High-Value Dedicated Chip Solutions Integrated with Edge AI Functions
MCU (Microcontroller Unit) refers to a compact integra...
Intelligent Vehicle Zone Control Unit (ZCU) Research Report, 2026
ZCU Research: Cross-domain integrated ZCUs are becoming the edge computing nodes of the next-generation zonal architecture
Currently, the mainstream zonal architecture is mainly the quasi-central + z...
Automotive Cybersecurity and Data Security Research Report, 2026
Cybersecurity & Data Security Research: Intelligent Connected Vehicles Enter the Era of “Systematic Offense-Defense and AI-Defined Security”.
Centering on the panorama of intelligent connect...
Report on Breakthrough Strategies of OEMs and ADAS Tier 1 Suppliers for Overseas Layout of Intelligent Driving, 2026
Regulatory Breakthrough, Local System Establishment, OEMs Competing for NOA Layout: Overall Trends of China’s Intelligent Driving Overseas Layout in 2026
Research on overseas intelligent driving layo...
OEMs and Tier1s’ Intelligent Cockpit Platform (Hardware and Software) Innovation Strategy Research Report, 2026
Intelligent Cockpit Platform Research: multi-dimensional cockpit system architecture reconstruction for multi-agent collaboration and proactive intelligent services
The intelligent cockpit software s...
Automotive AIOS Research Report, 2026
Automotive AIOS Research: Mass Production Solutions Are Implemented
Mass Production Solutions Are Implemented on A Small Scale.
In 2026, AIOS starts small-scale implementation, helping to improve v...
Automotive Telematics Service Provider (TSP) Research Report, 2026
TSP Research: Leading providers collectively turn to AI agents to provide all-scenario active services
Telematics Service Providers (TSPs) are the core hub of the telematics industry chain, connectin...