Global and China Automotive Safety System Industry Report, 2009-2010
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Traditional automotive safety system mainly refers to airbag and seat belt. The driver’s airbag is installed on the steering wheel, and the airbag can only help while the occupant is wearing the seat belt, therefore, the main products of traditional automotive safety system manufacturers are airbag, steering wheel and seat belt, and airbag is the most important.

An airbag system mainly consists of electric devices and components including ECU, crash sensor (installed within ECU in centralized systems, and outside ECU in distributed systems), alarm device, airbag inflator and airbag cover, seat occupancy sensor, connectors and wiring harness.

Sensor and MCU (ECU core) are electronic products, and there is no airbag manufacturer capable of producing them. Veteran airbag manufacturers are capable of independently producing airbag inflators and airbag covers, while new entrants such as Jinheng and Mobis need to buy such products. Japan’s Daicel and the United States’ ARC Automotive are among the few airbag inflator manufacturers, and the United States’ ITG is one of the few airbag cover manufacturers.

The airbag market potential is huge. Now, the majority of low-end auto models are equipped with two front airbags, middle-end models, with additional front side airbags, mid-to-high-end models, with additional front and rear air curtains, luxury models, with additional rear side airbags or knee airbags. While only luxury cars had front passenger seat airbags a decade ago, the cars sold at RMB50, 000 today are equipped with both driver and passenger airbags, front side airbags and front and rear air curtains. The number of airbags, especially the airbags for low-end auto models, is increasing, since people are always willing to pay for safety. It is expected that the average number of airbags per passenger vehicle will be 2.8 by 2013, and the total airbag demand will be five times higher than that in 2008.

In the meantime, the airbag industry is changing, and the entry barrier has become lower. It’s no longer difficult to buy MCUs, sensors, airbag inflators and airbag covers, as well as to manufacture airbags. A number of airbag manufacturers have emerged, though holding market shares far less than that of veteran airbag manufacturers. 
Key automotive safety system manufacturers include AUTOLIV, TAKATA, Toyoda Gosei, KSS and TRW. AUTOLIV, the leader in automotive safety systems field, dominates the markets in North America, Europe, Asia-Pacific, India and South America. It acquired Delphi automotive safety systems business at the end of 2009 to further consolidate its dominance.

TAKATA and Toyoda Gosei are the first choices for Japanese auto brands. TAKATA is affiliated to Toyota, but Toyota is not its biggest client. It became a supplier of BMW through the acquisition of Germany’s Petri, and it’s also the key supplier for Ford and Chrysler. Toyoda Gosei generally only supplies Toyota, TRW mainly supplies VW, GM, Ford and Chrysler, and KSS mainly supplies Ford and Fiat.

  Revenue of Global Major Automotive Safety Systems Manufacturers, 2009-2010

1. Automotive Safety System Overview 
1.1 Overview
1.2 Airbag 
1.3 Airbag Cover Raw Materials 
1.4 Airbag Cover Weaving  
1.5 Airbag Sensor 
1.6 Airbag ECU & Airbag Work Process 
1.7Active Seat Belt 

2. Automotive Safety System Market 
2.1 Global Market  
2.2 China’s Market 

3. Automotive Safety System Industry 
3.1 Airbag Industry Chain 
3.2 Market Shares of Global Automotive Safety System Manufacturers 
3.3 Relation between Global Auto Manufacturers and Automotive Safety System Manufacturers
3.4 China’s Automotive Safety System Industry 

4. Automotive Safety System Manufacturers 
4.1 Autoliv  
4.1.1 Autoliv (Changchun) Vehicle Safety Systems Co. Ltd 
4.1.2 Nanjing Hongguang Autoliv Vehicle Safety Systems Co. Ltd 
4.1.3 Autoliv (Shanghai) Vehicle Safety Systems Co. Ltd
4.1.4 Changchun Hongguang Autoliv Vehicle Safety Systems Co. Ltd 
4.1.5 Autoliv (China) Steering Wheel Co. Ltd 
4.2 TAKATA  
4.2.1 Takata (Shanghai) Safety Systems Co., Ltd
4.2.2 Takata (Shanghai) Automotive Component Co., Ltd
4.2.3 Takata (Changxing) Safety System Co., Ltd.
4.3 TRW   
4.3.1 TRW Fawer Automobile Safety Systems (Changchun) Co., Ltd 
4.3.2 TRW Automotive Components (Shanghai) Co., Ltd  
4.3.3 Shanghai TRW Automotive Safety Systems Co., Ltd   
4.4 Toyoda Gosei  
4.4.1Tianjin Toyoda Gosei Co., Ltd  
4.4.2 Toyoda Gosei (Zhangjiagang) Technology Co., Ltd  
4.5.1Tianjin TOKAIRIKA Automotive Parts Co., Ltd  
4.5.2 Wuxi Risho Technology Co., Ltd  
4.6 Nihon Plast 
4.6.1 Nihon Plast (Zhongshan) Co., Ltd 
4.7 Jinheng Automotive Safety Technology Holdings Co., Ltd   
4.9 KSS
4.9.1 Yanfeng Key (Shanghai) Automotive Safety Systems Co., Ltd  
4.9.2 Tianjin Key Automotive Accessories Co., Ltd  
4.9.3 Key (Huzhou) Safety Systems Co., Ltd  
4.10 Mobis   
4.10.1 Mobis Shanghai 
4.11ARC Automotive
4.12 DAICEL 
4.12.1 DAICEL Safety Systems (Jiangsu) Co., Ltd  
4.13 Chongqing Guangda Industrial Co., Ltd  
4.14 Tianjin Yizhong Auto Safety Belt Factory  

5. Global Automobile Market 

6. China’s Automobile Market 
6.1 China’s Automobile Market Overview, 2010H1 
6.2 China’s Passenger Car Market, 2010 
6.3 Commercial Vehicle Market, 2010 H1 
6.4 China’s Automobile Import & Export, 2010 
6.5 China’s Car Consumption Trend  
6.6 China’s Automobile Market Statistics, 2005-2010 
6.7 China’s Automobile Industry  
Typical Airbag Electronic Structure 
Active Seat Belt Electronic Structure 
China’s Automobile Output, 2008-2013 
China’s Passenger Vehicle Airbag Market Size, 2008-2013 
China’s Passenger Vehicle Airbag Configuration Trend, 2008-2013 
Airbag Industry Chain 
Rank of Global Auto Electronics Semiconductor Manufacturers 
Market Shares of Global Automotive Safety System Manufacturers, 2009 
Market Shares of Global Automotive Safety System Manufacturers, 2010 
Ratios of Toyota Safety System Suppliers, 2009 
Ratios of Honda Safety System Suppliers, 2009 
Ratios of Nissan Safety System Suppliers, 2009 
Ratios of Ford Safety System Suppliers, 2009 
Ratios of GM Safety System Suppliers, 2009 
Ratios of VW Safety System Suppliers, 2009 
Market Shares of China’s Main Auto Airbag Manufacturers, 2009 
Market Shares of China’s Main Auto Airbag Manufacturers, 2010
Market Shares of China’s Main Auto Seat Belt Manufacturers, 2009 
Market Shares of China’s Main Auto Steering Wheel Manufacturers, 2009 
China’s Top 18 Automotive Safety System Manufacturers by Revenue, 2009 
Autoliv Revenue & Gross Margin, 2004-2010 
Autoliv Revenue & Operating Margin, 2004-2010 
Autoliv Quarterly Revenue & Gross Margin, 2008Q1-2010Q1 
Autoliv Revenue by Product, 2004-2010 
Autoliv Revenue by Region, 2007-2009 
Autoliv Client Structure, 2009 
Autoliv Client Structure, 1999 
Autoliv Cost Structure, 2005-2009  
Delphi Automotive Safety Systems Revenue by Client, 2009 
Delphi Automotive Safety Systems Revenue by Product, 2009 
Autoliv China Sales, 2000-2010 
Autoliv China Distribution 
Autoliv China Organizational Structure 
Autoliv China Client Distribution 
Autoliv China Revenue by Client’s Country, 2009
Autoliv China Client Distribution, 2009 
Revenue & Gross Margin of Autoliv (Changchun) Vehicle Safety Systems, 2004-2009 
Revenue & Operating Margin of Nanjing Hongguang Autoliv Vehicle Safety Systems  
Revenue & Operating Margin of Autoliv (Shanghai) Vehicle Safety Systems, 2004-2009 
Autoliv in India 
Autoliv in South America 
TAKATA Revenue & Operating Margin, FY2006-FY2011
TAKATA Revenue by Product, FY2006-FY2011 
TAKATA Revenue by Region, FY2009- FY2011
TAKATA Operating Profit by Region, FY2009- FY2011
TAKATA Investment, FY2006-FY2011 
TAKATA Investment by Region, FY2011 
TAKATA R&D Investment, FY2006-FY2011 
TAKATA Client Distribution, FY2008-FY2010  
Revenue and Operating Margin of Takata (Shanghai) Safety Systems Co., Ltd, 2004-2009 
Revenue and Operating Margin of Takata (Shanghai) Automotive Component Co., Ltd., 2004-2009 
TRW Revenue & Operating Margin, 2004-2010 
TRW Revenue, 2008Q1-2010Q1 
TRW Operating Margin, 2008Q1-2010Q1 
TRW Revenue by Product, 2009 
TRW Client Distribution, 2009 
TRW Revenue by Region, 2009 
Revenue and Operating Profit of TRW Fawer Automobile Safety Systems (Changchun) Co., Ltd, 2006-2009 
Revenue, Operating Profit and Export Value of TRW Automotive Components (Shanghai) Co., Ltd., 2004-2009 
Revenue and Operating Profit of Shanghai TRW Automotive Safety Systems Co., Ltd., 2005-2009 
Toyoda Gosei Revenue & Operating Margin, FY2006-FY2011 
Toyoda Gosei Revenue by Product, FY2006-FY2011
Toyoda Gosei Revenue by Region, FY2006-FY2011
Toyoda Gosei Revenue & Operating Margin in Asia-Pacific, FY2006-FY2011
Toyoda Gosei Equipment Investment & Depreciation Cost, FY2006-FY2011
Toyoda Gosei R&D Investment Ratio, FY2006-FY2011 
Tianjin Toyoda Gosei Revenue & Operating Profit, 2004-2009 
Revenue & Operating Profit of Toyoda Gosei (Zhangjiagang) Technology
TOKAIRIKA Revenue & Operating Margin, FY2005-FY2011
TOKAIRIKA Revenue by Product, FY2008-FY2011
TOKAIRIKA Revenue by Region, FY2009-FY2011 
TOKAIRIKA Revenue by Client, FY2009-FY2011
Revenue & Profit of Tianjin TOKAIRIKA Automotive Parts Co., Ltd., 2006-2009 
Nihon Plast Revenue & Operating Margin, FY2005-FY2011 
Nihon Plast Revenue by Product, FY2005-FY2011 
Nihon Plast Revenue by Region, FY2005-FY2011 
Nihon Plast Operating Profit by Region, FY2005-FY2011 
Nihon Plast Client Distribution, FY2008-FY2011
Revenue & Operating Margin of Jinheng Automotive Safety Technology Holdings, 2004-2010 
Revenue of Jinheng Automotive Safety Technology Holdings by Product, 2007-2009
Revenue & Operating Profit of Shanghai East JoyLong Motor Airbag Co., Ltd., 2004-2009 
EAST JOY LONG Client Distribution 
Revenue & Operating Profit of Yanfeng Key (Shanghai) Automotive Safety Systems, 2004-2009 
Revenue & Operating Profit of Tianjin Key Automotive Accessories, 2004-2009 
DAICEL Revenue & Operating Margin, FY2005-FY2011 
DAICEL Revenue by Division, FY2008-FY2011 
DAICEL Profit by Division, FY2008-FY2011 
Revenue & Profit of Tianjin Yizhong Auto Safety Belt Factory, 2008-2009 
Global Light-duty Vehicle Output by Region, 2009-2016 
Global Truck Output by Region, 2009-2016 
Market Shares of Global Main Auto Manufacturers, 2009 
Sales of China’s Key Auto Manufacturers, 2009-2010E 
New Auto Plans of China’s Key Auto Manufacturers, 2010
Revenue & Operating Margin of Global Major Automotive Safety System Manufacturers, 2009-2010 
Autoliv Output by Product, 2009
Financial Data of Autoliv China Subsidiaries, 2008
Export Value & Headcount of Takata (Shanghai) Safety Systems Co., Ltd., 2004-2009
Revenue, Profit & Export Value of TRW China Subsidiaries, 2008 
Revenue, Operating Profit, Export Value & Headcount of Wuxi Risho Technology Co., Ltd., 2004-2009
Revenue, Profit & Export Value of Nihon Plast (Zhongshan) Co., Ltd., 2004-2009 
Revenue & Profit of KSS China Subsidiaries, 2008
Revenue & Profit of DAICEL Safety Systems (Jiangsu) Co., Ltd., 2008-2009 

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