Chinese Brand Telematics Research: Telematics system installation rate is close to 50%
In 2020, the Chinese OEMs are scrambling to ever faster iterate infotainment systems and add new features, which have been first available to new mass-produced cars:
- In June, VENUS, SAIC Roewe’s new infotainment system mounted on Roewe RX5 PLUS, was launched on market, offering new functions such as voice cloning, Alipay applet and car-home interconnection.
- In June, BEIJING-X7 equipped with BAIC’s Magic Box system was rolled out, with capabilities like face recognition, home interconnection, and AR navigation.
- In July, BYD Han with BYD DiLink3.0 went on sale. The system features a 15.6-inch rotating center console screen and the "Littlie Di" voice icon;
- In August, HAVAL Fun-Life 2.0 integrated with Tencent Auto Intelligence 3.0 (TAI 3.0) was first seen in HAVAL F7;
- In October, Chery i-Connect@Lion4.0 system was launched with Tiggo 8PLUS, and new functions such as “Xiaoqi” intelligent assistant and voiceprint recognition were added;
- In November, ORA ES11 (pre-sold in September), an electric car running ORA Smart-café? OS, was to become available on market.
From January to August 2020, a total of 4.43 million new vehicles in China were equipped with Telematics system from January to August 2020, a like-for-like increase of 4.0%, of which 1.75 million units were Chinese brand vehicles, down by 4.8% from the prior-year period. Yet homegrown brands led in penetration and saw a rate of up to 49.7% in the first eight months of 2020, up 9.2 percentage points over the same period of last year, according to the statistics of ResearchInChina. This indicates that Chinese brands have begun to include Telematics system in standard configuration of their new vehicles.
The GKUI automotive intelligent system co-created by Geely and ECARX has been iteratively and functionally updated. As of July 2020, it has attracted more than 2 million users and been available to 40 models.
GKUI is a custom-made onboard system based on the Android system, having been iterated twice. The E01 SoC for GKUI 19 is defined by ECARX and designed by MediaTek. It uses a 64-bit quad core Central Processing Unit (CPU) that combines with dedicated Graphics Processing Unit (GPU) to support 1080p HD dual-screen display and a 4G modem. With AI Cloud, super voice, control interaction, versatile ID and other capabilities, GKUI 19 has been first available to 2020 Geely Boyue PRO. The E02 SoC with built-in 8-core CPU and independent neural processing unit (NPU) is expected to be mounted on vehicles in late 2020 or early 2021.
Incall, Changan Automobile's telematics information system has undergone two generations of upgrade: the first generation was iterated to 3.0 and the second generation fuses with TAI. In 2018, Changan Automobile established the joint venture "Phoenix Auto Intelligence" with Tencent to provide a telematics development platform and big data analysis. At present, new models, such as CS85 COUPE, UNI-T and CS75 PLUS, have started installation of the TAI-integrated Incall system. Among them, UNI-T, which was launched in June 2020, carries the latest UNI Life automotive intelligent interaction system whose underlying layer is Incall and which uses AI chip of Horizon Robotics and integrates with a range of interaction capabilities, e.g., WeChat vehicle version, Tencent Map vehicle version, Tencent Dingdang voice interaction system, face recognition, and Tencent Aiquting.
Great Wall Haval features two telematics systems: Hi-Life intelligent interconnection system and Fun-Life intelligent connectivity system. Of which, Fun-Life system is co-developed by Haval and Bean Tech, going through two iterations. Fun-Life 1.0 packing TAI 2.0 system, was first applied to 2020 Haval F5 and rolled out to the market in April 2020; the TAI3.0-integrated Fun-Life 2.0 was first found in 2021 Haval F7/F7x launched in late August 2020.
Chinese brand telematics is expected to be headed in following directions:
1. At present, the installation of telematics in new Chinese brand vehicles approximates 50%. Telematics is expected to become a standard configuration in over 100,000 models in future.
2. Chinese brands keep ahead of others by leveraging abundant ecosystem resources of internet giants like BAT (Baidu, Alibaba and Tencent). Examples include Banma Zhixing co-built by SAIC and Alibaba, Fun-Life system developed by Great Wall Motor together with Tencent, and i-Connect@Lion 4.0 Chery designed in harness with Baidu.
3. Since the outbreak of COVID-19, foreign brands have expedited deployments in telematics. In April 2020, SAIC Volkswagen announced an intelligent telematics system, and partnered with TAI, Amap, JD, Alibaba Cloud and China Mobile to strengthen localization. In July 2020, Dongfeng Nissan updated Nissan Connect system and launched the “Intelligent Connectivity Future” plan. In July 2020, BMW and Tencent formed a digital partnership to promote application of “Tencent Mini Scenarios” and WeChat vehicle version in BMW cars.
4. For functions, navigation, voice assistant, and entertainment ecosystem have become the standard configuration of new cars. All OEMs are enriching infotainment with capabilities such as large/multi-screen/jilt display, WeChat vehicle version, voice personalization/virtual image, onboard KTV, Douyin, car-home interconnection, fleet build-up and applets, as well as mobility services (refueling/washing/insurance). In future, ever more smartphone functions will be incorporated to in-vehicle infotainment system.
5. Advances have been made in the availability of 5G telematics technology in Chinese brand vehicle models. For example, Huawei 5G technology is used in production models like GAC Aion V (launched in Jun. 2020), BYD Han (launched in Jul. 2020), Roewe MARVEL R (presale in Sept. 2020), and BAIC BJEV ARCFOX αT (launched in Oct. 2020). In April 2020, Huawei initiated the “5G Automotive Ecosystem”, with 18 automaker members including FAW Group (FAW Hongqi, FAW Besturn, FAW Jiefang), Changan Automobile, Dongfeng Motor (Dongfeng Passenger Vehicle and Dongfeng Xiaokang), SAIC Group (SAIC Motor Passenger Vehicle and SAIC GM Wuling), GAC Group (GAC NE), BAIC BJEV, BYD, Great Wall Motor, Chery, JAC, Yutong Bus, SERES, NAVECO and T3 Mobility.
Analysis on Xpeng’s Layout in Electrification, Connectivity, Intelligence and Sharing, 2023
Research on Xpeng’s layout in electrification, connectivity, intelligence and sharing: in the innovation-driven rapid development, secured orders for 100 flying cars.
NIO, Xp...
Automotive Cockpit SoC Research Report, 2024
Automotive Cockpit SoC Research: Automakers quicken their pace of buying SoCs, and the penetration of domestic cockpit SoCs will soar
Mass production of local cockpit SoCs is accelerating, and the l...
Automotive Integrated Die Casting Industry Report, 2024
Integrated Die Casting Research: adopted by nearly 20 OEMs, integrated die casting gains popularity.
Automotive Integrated Die Casting Industry Report, 2024 released by ResearchInChina summari...
China Passenger Car Cockpit Multi/Dual Display Research Report, 2023-2024
In intelligent cockpit era, cockpit displays head in the direction of more screens, larger size, better looking, more convenient interaction and better experience. Simultaneously, the conventional “on...
Automotive Microcontroller Unit (MCU) Industry Report, 2024
With policy support, the localization rate of automotive MCU will surge.
Chinese electric vehicle companies are quickening their pace of purchasing domestic chips to reduce their dependence on impor...
Automotive Digital Key Industry Trends Research Report, 2024
Automotive Digital Key Industry Trends Research Report, 2024 released by ResearchInChina highlights the following: Forecast for automotive digital key market;Digital key standard specifications and co...
Automotive XR (VR/AR/MR) Industry Report, 2024
Automotive XR (Extended Reality) is an innovative technology that integrates VR (Virtual Reality), AR (Augmented Reality) and MR (Mixed Reality) technologies into vehicle systems. It can bring drivers...
OEMs’ Next-generation In-vehicle Infotainment (IVI) System Trends Report, 2024
OEMs’ Next-generation In-vehicle Infotainment (IVI) System Trends Report, 2024 released by ResearchInChina systematically analyzes the iteration process of IVI systems of mainstream automakers in Chin...
Global and China Automotive Lighting System Research Report, 2023-2024
Installations of intelligent headlights and interior lighting systems made steady growth.
From 2019 to 2023, the installations of intelligent headlights and interior lighting systems grew steadily. I...
Automotive Display, Center Console and Cluster Industry Report, 2024
Automotive display has become a hotspot major automakers compete for to create personalized and differentiated vehicle models. To improve users' driving experience and meet their needs for human-compu...
Global and China Passenger Car T-Box Market Report, 2024
Global and China Passenger Car T-Box Market Report, 2024 combs and summarizes the overall global and Chinese passenger car T-Box markets and the status quo of independent, centralized, V2X, and 5G T-B...
AI Foundation Models’ Impacts on Vehicle Intelligent Design and Development Research Report, 2024
AI foundation models are booming. The launch of ChapGPT and SORA is shocking. Scientists and entrepreneurs at AI frontier point out that AI foundation models will rebuild all walks of life, especially...
Analysis on Geely's Layout in Electrification, Connectivity, Intelligence and Sharing
Geely, one of the leading automotive groups in China, makes comprehensive layout in electrification, connectivity, intelligence and sharing.
Geely boasts more than ten brands. In 2023, it sold a tota...
48V Low-voltage Power Distribution Network (PDN) Architecture Industry Report, 2024
Automotive low-voltage PDN architecture evolves from 12V to 48V system.
Since 1950, the automotive industry has introduced the 12V system to power lighting, entertainment, electronic control units an...
Automotive Ultrasonic Radar and OEMs’ Parking Route Research Report, 2024
1. Over 220 million ultrasonic radars will be installed in 2028.
In recent years, the installations of ultrasonic radars in passenger cars in China surged, up to 121.955 million units in 2023, jumpin...
Automotive AI Foundation Model Technology and Application Trends Report, 2023-2024
Since 2023 ever more vehicle models have begun to be connected with foundation models, and an increasing number of Tier1s have launched automotive foundation model solutions. Especially Tesla’s big pr...
Qualcomm 8295 Based Cockpit Domain Controller Dismantling Analysis Report
ResearchInChina dismantled 8295-based cockpit domain controller of an electric sedan launched in December 2023, and produced the report SA8295P Series Based Cockpit Domain Controller Analysis and Dism...
Global and China Automotive Comfort System (Seating system, Air Conditioning System) Research Report, 2024
Automotive comfort systems include seating system, air conditioning system, soundproof system and chassis suspension to improve comfort of drivers and passengers. This report highlights seating system...