Global and China Automotive Voice Industry Report, 2020
  • Nov.2020
  • Hard Copy
  • USD $3,600
  • Pages:175
  • Single User License
    (PDF Unprintable)       
  • USD $3,400
  • Code: ZLC118
  • Enterprise-wide License
    (PDF Printable & Editable)       
  • USD $5,000
  • Hard Copy + Single User License
  • USD $3,800

Automotive Voice Market: the Installation Rate Jumps to 64.8%; Baidu and VW-Mobvoi are gathering pace

As artificial intelligence technology advances, voice has been a crucial way for people to communicate with machines, particularly in automotive field where voice interaction has improved driving safety and convenience significantly.

In 2019, 48.8% of passenger cars in China carried voice capability. From January to September 2020, the installation rate rose to 64.8%.

By brand, Volkswagen currently stays ahead in installations and keeps growing. From January to September 2020, Volkswagen installed voice capability in 1.08 million cars, an annualized upsurge of 42.2%. As for price range, the penetration rate of voice capability in cars priced between RMB300,000-500,000 is relatively higher, staying above 90% in the first nine months of 2020.

At present, iFLYTEK as a bellwether in Chinese automotive voice market boasts a market share of more than 40%. Its voice solutions are basically seen on Chinese brand vehicle models. As of October 2020, iFLYTEK’s open platform has attracted at least 1.6 million developers who developed a total of over 930,000 applications for 3.02 billion end users or more.

Cerence is a voice technology provider for joint-venture brands, ranking second with a market share of 30%. In Greater China, it is mainly engaged in smart mobility and IoT technology. Cerence has so far developed more than 100 voice projects in China and served over 50 automotive and IoT customers.

Baidu, Alibaba and Tencent (BAT) have embarked on automotive voice. Among them, Baidu is at a faster gallop and with a market share of over 5%. Baidu Telematics has forged partnerships with more than 60 well-known auto brands worldwide, covering over 400 cooperative models. The production models equipped with Baidu's intelligent connectivity capability ran a total of 1 billion kilometers in 2019.
Moreover, VW-Mobvoi which has a background in OEM has dabbled in automotive voice as well. VW-Mobvoi has supported SOL, Passat, Magotan, Audi A4L and other models, and announced that it will cover all models of FAW-Volkswagen by the end of 2020.

Incentivized by the policies concerned, market demand, technical features and enterprises’ promotion, the automotive voice market will be ever expanding.

The automotive voice technology will head in directions as follows:

1. Voice interaction will evolve from passive mode to active one;
2. Personalized voice services will enjoy new opportunities;
3. Voiceprint recognition will be a boon for the personalized services of automotive voice;
4. Voice-driven entertainment will become common, setting the stage for voice control over car bodies and life services being the next hotspot;
5. Car-home interconnection will still be a trend;
6. Multimodal interaction will hold a trend;
7. Convergence solutions will become trending;
8. Automotive voice will be essential to digitalize cars;
9. Heuristic active telematics voice services will be a trend.

Global and China Automotive Voice Industry Report, 2020 highlights:
20120114.gifIntelligent voice industry and market (industry chain, applied scenarios, development history, market size, competitive pattern, etc.);
20120114.gifGlobal and China automotive voice markets (size, competitive pattern, development trends, major players’ layout, their development characteristics, etc.);
20120114.gifChinese automotive voice suppliers (profile, operation, product system, R&D system, major clients, development plan, etc.).
20120114.gifDevelopment trends of automotive voice (market and technology).

1. Overview of Intelligent Voice Industry
1.1 Defining of Voice
1.2 Voice Becomes the Mainstream Way of Human-Machine Interaction
1.3 Voice Interaction Tends to Center on Cloud
1.4 Intelligent Voice Application Scenarios
1.5 Intelligent Voice Industry Chain
1.6 Development History of Intelligent Voice & Automotive Voice
1.7 Intelligent Voice Market Size
1.8 Market Players

2. Global Automotive Voice Market
2.1 Voice Interaction Becomes the Mainstream Way of Automotive Interaction
2.2 Main Applications
2.3 Development Course
2.4 Automotive Voice Assistant Survey – Characteristics of Target Groups
2.5 Automotive Voice Assistant Survey - Frequency of Use
2.6 Automotive Voice Assistant Survey - Consumer Attitude
2.7 Monthly Voice Assistant Activation Rate of American Car Brands
2.8 Global Automotive Voice Assistant Market Size and Market Drivers
2.9 Automotive Voice Assistant Installation of Automakers
2.10 Global Competitive Landscape
2.11 Alexa Auto SDK

3. Chinese Automotive Voice Market
3.1 Policies
3.2 Chinese Car Owners Are Increasingly Accepting Automotive Voice
3.3 Higher and Higher Voice Feature Installations /Installation Rate of Chinese Passenger Cars
3.4 Major Passenger Car Brands and Models Equipped with Voice Features in China
3.5 Price Range of Passenger Cars Equipped with Voice Features in China
3.6 Voice-enabled Features of OEMs
3.7 Automotive Voice Market Size in China
3.8 Automotive Voice Competition Pattern in China
3.9 Major Automotive Voice Solution Providers in China - Competitive Comparison
3.10 Major Voice Solution Providers in China - Index Comparison
3.11 Open Voice Platform: From Voice Technology to Platform

4. Automotive Voice Suppliers
4.1 Cerence
4.1.1 Profile
4.1.2 Main Business
4.1.3 Operation
4.1.4 Distribution of Customers Worldwide
4.1.5 Product Development Roadmap
4.1.6 Business in China
4.1.7 Newly Features of Cerence Drive
4.1.8 Cerence Drive Upgrade Version
4.1.9 Cerence Studio Upgrade Version
4.1.10 Dynamics
4.2.1 Profile
4.2.2 Main Products
4.2.3 Operation
4.2.4 Open Voice Platform
4.2.5 iFLYOS2.0
4.2.6 Core Technologies
4.2.7 Construction of New AI Ecosystem
4.2.8 Automotive Voice Business
4.2.9 Development Strategy
4.3 AISpeech
4.3.1 Profile
4.3.2 Major Customers
4.3.3 Financing
4.3.4 Product R&D
4.3.5 Core Technologies
4.3.6 Business Layout
4.3.7 Open Voice Platform - DUI
4.3.8 AI Chip
4.3.9 Talking Genie
4.3.10 Automotive Voice Business - AM
4.3.11 Automotive Voice Business - OEM
4.3.12 Development Strategy
4.3.13 Ecological Layout
4.3.14 Intelligent Telematics Solution 3.0
4.4 Unisound
4.4.1 Profile
4.4.2 Partners
4.4.3 Financing
4.4.4 Main Products
4.4.5 Core Technologies
4.4.6 Open Voice Platform
4.4.7 Automotive Voice Business
4.4.8 Automotive Voice Business - OEM
4.4.9 Automotive Voice Business - AM
4.4.10 Development Strategy
4.5 Shenzhen Tongxingzhe Technology Co., Ltd.
4.5.1 Profile
4.5.2 Main Products
4.5.3 Core Advantages
4.5.4 Major Customers
4.5.5 Main Cases
4.5.6 Development Strategy
4.6 Pachira
4.6.1 Profile
4.6.2 Development History
4.6.3 Main Products
4.6.4 Core Technologies
4.6.5 Automotive Voice Business
4.6.6 Advantages of Solutions
4.6.7 Major Customers
4.6.8 Development Strategy
4.7 Tencent
4.7.1 Profile
4.7.2 Operation
4.7.3 Voice Technology R&D
4.7.4 Core Technologies
4.7.5 Automotive Voice Business
4.7.6 Telematics Ecosystem
4.7.7 WeChat Vehicle Version
4.7.8 Future Layout
4.7.9 TAI3.0 Telematics Ecosystem
4.7.10 Ecosystem
4.8 Mobvoi
4.8.1 Profile
4.8.2 Main Products
4.8.3 Core Technologies
4.8.4 Intelligent Automotive Solution
4.8.5 VW-Mobvoi
4.8.6 VW-Mobvoi OEM Intelligent Connectivity Solution
4.9 Baidu
4.9.1 Profile
4.9.2 Operation
4.9.3 Voice-related Products
4.9.4 Core Voice Technologies
4.9.5 Voice Technology R&D System
4.9.6 Open Voice Platform
4.9.7 Ecosystem
4.9.8 Automotive Voice Business
4.9.9 Automotive Voice Solution
4.9.10 Cooperation Cases of Xiaodu In-Car OS
4.9.11 Xiaodu In-Car OS 2020
4.9.12 Xiaodu Voice In-car Holder
4.9.13 “Duxiaojing” Intelligent Rearview Mirror
4.10 Alibaba
4.10.1 Profile
4.10.2 Operation
4.10.3 Main Products
4.10.4 Open Voice Platform
4.10.5 Core Technologies
4.10.6 Automotive Voice Business
4.10.7 Banma Zhixing System
4.10.8 Tmall Genie Car-home Interconnection Solution
4.11 Moran
4.11.1 Profile
4.11.2 Main Products
4.11.3 Core Technologies
4.11.4 Ecosystem Partners
4.11.5 Automotive Voice Business

5. Tendencies of Automotive Voice
5.1 Intelligent Voice Market Drivers
5.2 Three Major Difficulties in Automotive Voice Interaction
5.3 Automotive Voice Development Trend - Market
5.4 Automotive Voice Development Trend – Technology

Analysis on Xpeng’s Layout in Electrification, Connectivity, Intelligence and Sharing, 2023

Research on Xpeng’s layout in electrification, connectivity, intelligence and sharing: in the innovation-driven rapid development, secured orders for 100 flying cars.     NIO, Xp...

Automotive Cockpit SoC Research Report, 2024

Automotive Cockpit SoC Research: Automakers quicken their pace of buying SoCs, and the penetration of domestic cockpit SoCs will soar Mass production of local cockpit SoCs is accelerating, and the l...

Automotive Integrated Die Casting Industry Report, 2024

Integrated Die Casting Research: adopted by nearly 20 OEMs, integrated die casting gains popularity.  Automotive Integrated Die Casting Industry Report, 2024 released by ResearchInChina summari...

China Passenger Car Cockpit Multi/Dual Display Research Report, 2023-2024

In intelligent cockpit era, cockpit displays head in the direction of more screens, larger size, better looking, more convenient interaction and better experience. Simultaneously, the conventional “on...

Automotive Microcontroller Unit (MCU) Industry Report, 2024

With policy support, the localization rate of automotive MCU will surge. Chinese electric vehicle companies are quickening their pace of purchasing domestic chips to reduce their dependence on impor...

Automotive Digital Key Industry Trends Research Report, 2024

Automotive Digital Key Industry Trends Research Report, 2024 released by ResearchInChina highlights the following: Forecast for automotive digital key market;Digital key standard specifications and co...

Automotive XR (VR/AR/MR) Industry Report, 2024

Automotive XR (Extended Reality) is an innovative technology that integrates VR (Virtual Reality), AR (Augmented Reality) and MR (Mixed Reality) technologies into vehicle systems. It can bring drivers...

OEMs’ Next-generation In-vehicle Infotainment (IVI) System Trends Report, 2024

OEMs’ Next-generation In-vehicle Infotainment (IVI) System Trends Report, 2024 released by ResearchInChina systematically analyzes the iteration process of IVI systems of mainstream automakers in Chin...

Global and China Automotive Lighting System Research Report, 2023-2024

Installations of intelligent headlights and interior lighting systems made steady growth. From 2019 to 2023, the installations of intelligent headlights and interior lighting systems grew steadily. I...

Automotive Display, Center Console and Cluster Industry Report, 2024

Automotive display has become a hotspot major automakers compete for to create personalized and differentiated vehicle models. To improve users' driving experience and meet their needs for human-compu...

Global and China Passenger Car T-Box Market Report, 2024

Global and China Passenger Car T-Box Market Report, 2024 combs and summarizes the overall global and Chinese passenger car T-Box markets and the status quo of independent, centralized, V2X, and 5G T-B...

AI Foundation Models’ Impacts on Vehicle Intelligent Design and Development Research Report, 2024

AI foundation models are booming. The launch of ChapGPT and SORA is shocking. Scientists and entrepreneurs at AI frontier point out that AI foundation models will rebuild all walks of life, especially...

Analysis on Geely's Layout in Electrification, Connectivity, Intelligence and Sharing

Geely, one of the leading automotive groups in China, makes comprehensive layout in electrification, connectivity, intelligence and sharing. Geely boasts more than ten brands. In 2023, it sold a tota...

48V Low-voltage Power Distribution Network (PDN) Architecture Industry Report, 2024

Automotive low-voltage PDN architecture evolves from 12V to 48V system. Since 1950, the automotive industry has introduced the 12V system to power lighting, entertainment, electronic control units an...

Automotive Ultrasonic Radar and OEMs’ Parking Route Research Report, 2024

1. Over 220 million ultrasonic radars will be installed in 2028. In recent years, the installations of ultrasonic radars in passenger cars in China surged, up to 121.955 million units in 2023, jumpin...

Automotive AI Foundation Model Technology and Application Trends Report, 2023-2024

Since 2023 ever more vehicle models have begun to be connected with foundation models, and an increasing number of Tier1s have launched automotive foundation model solutions. Especially Tesla’s big pr...

Qualcomm 8295 Based Cockpit Domain Controller Dismantling Analysis Report

ResearchInChina dismantled 8295-based cockpit domain controller of an electric sedan launched in December 2023, and produced the report SA8295P Series Based Cockpit Domain Controller Analysis and Dism...

Global and China Automotive Comfort System (Seating system, Air Conditioning System) Research Report, 2024

Automotive comfort systems include seating system, air conditioning system, soundproof system and chassis suspension to improve comfort of drivers and passengers. This report highlights seating system...

2005- All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号