Automotive Voice Market: the Installation Rate Jumps to 64.8%; Baidu and VW-Mobvoi are gathering pace
As artificial intelligence technology advances, voice has been a crucial way for people to communicate with machines, particularly in automotive field where voice interaction has improved driving safety and convenience significantly.
In 2019, 48.8% of passenger cars in China carried voice capability. From January to September 2020, the installation rate rose to 64.8%.
By brand, Volkswagen currently stays ahead in installations and keeps growing. From January to September 2020, Volkswagen installed voice capability in 1.08 million cars, an annualized upsurge of 42.2%. As for price range, the penetration rate of voice capability in cars priced between RMB300,000-500,000 is relatively higher, staying above 90% in the first nine months of 2020.
At present, iFLYTEK as a bellwether in Chinese automotive voice market boasts a market share of more than 40%. Its voice solutions are basically seen on Chinese brand vehicle models. As of October 2020, iFLYTEK’s open platform has attracted at least 1.6 million developers who developed a total of over 930,000 applications for 3.02 billion end users or more.
Cerence is a voice technology provider for joint-venture brands, ranking second with a market share of 30%. In Greater China, it is mainly engaged in smart mobility and IoT technology. Cerence has so far developed more than 100 voice projects in China and served over 50 automotive and IoT customers.
Baidu, Alibaba and Tencent (BAT) have embarked on automotive voice. Among them, Baidu is at a faster gallop and with a market share of over 5%. Baidu Telematics has forged partnerships with more than 60 well-known auto brands worldwide, covering over 400 cooperative models. The production models equipped with Baidu's intelligent connectivity capability ran a total of 1 billion kilometers in 2019.
Moreover, VW-Mobvoi which has a background in OEM has dabbled in automotive voice as well. VW-Mobvoi has supported SOL, Passat, Magotan, Audi A4L and other models, and announced that it will cover all models of FAW-Volkswagen by the end of 2020.
Incentivized by the policies concerned, market demand, technical features and enterprises’ promotion, the automotive voice market will be ever expanding.
The automotive voice technology will head in directions as follows:
1. Voice interaction will evolve from passive mode to active one;
2. Personalized voice services will enjoy new opportunities;
3. Voiceprint recognition will be a boon for the personalized services of automotive voice;
4. Voice-driven entertainment will become common, setting the stage for voice control over car bodies and life services being the next hotspot;
5. Car-home interconnection will still be a trend;
6. Multimodal interaction will hold a trend;
7. Convergence solutions will become trending;
8. Automotive voice will be essential to digitalize cars;
9. Heuristic active telematics voice services will be a trend.
Global and China Automotive Voice Industry Report, 2020 highlights:
Intelligent voice industry and market (industry chain, applied scenarios, development history, market size, competitive pattern, etc.);
Global and China automotive voice markets (size, competitive pattern, development trends, major players’ layout, their development characteristics, etc.);
Chinese automotive voice suppliers (profile, operation, product system, R&D system, major clients, development plan, etc.).
Development trends of automotive voice (market and technology).
Autonomous Driving SoC Research Report, 2024
Autonomous driving SoC research: for passenger cars in the price range of RMB100,000-200,000, a range of 50-100T high-compute SoCs will be mass-produced. According to ResearchInChina’s sta...
Automotive Cockpit Domain Controller Research Report, 2024
Research on cockpit domain controller: Facing x86 AI PC, multi-domain computing, and domestic substitution, how can cockpit domain control differentiate and compete?
X86 architecture VS ARM ar...
Chinese OEMs (Passenger Car) Going Overseas Report, 2024--Germany
Keywords of Chinese OEMs going to Germany: electric vehicles, cost performance, intelligence, ecological construction, localization
The European Union's temporary tariffs on electric vehicles in Chi...
Analysis on DJI Automotive’s Autonomous Driving Business, 2024
Research on DJI Automotive: lead the NOA market by virtue of unique technology route.
In 2016, DJI Automotive’s internal technicians installed a set of stereo sensors + vision fusion positioning syst...
BYD’s Layout in Electrification, Connectivity, Intelligence and Sharing and Strategy Analysis Report, 2023-2024
Insight: BYD deploys vehicle-mounted drones, and the autonomous driving charging robot market is expected to boom.
BYD and Dongfeng M-Hero make cross-border layout of drones.
In recent years,...
Great Wall Motor’s Layout in Electrification, Connectivity, Intelligence and Sharing and Strategy Analysis Report, 2023-2024
Great Wall Motor (GWM) benchmarks IT giants and accelerates “Process and Digital Transformation”.
In 2022, Great Wall Motor (GWM) hoped to use Haval H6's huge user base to achieve new energy transfo...
Cockpit AI Agent Research Report, 2024
Cockpit AI Agent: Autonomous scenario creation becomes the first step to personalize cockpits
In AI Foundation Models’ Impacts on Vehicle Intelligent Design and Development Research Report, 2024, Res...
Leading Chinese Intelligent Cockpit Tier 1 Supplier Research Report, 2024
Cockpit Tier1 Research: Comprehensively build a cockpit product matrix centered on users' hearing, speaking, seeing, writing and feeling.
ResearchInChina released Leading Chinese Intelligent Cockpit ...
Global and China Automotive Wireless Communication Module Market Report, 2024
Communication module and 5G research: 5G module installation rate reaches new high, 5G-A promotes vehicle application acceleration
5G automotive communication market has exploded, and 5G FWA is evolv...
ADAS and Autonomous Driving Tier 1 Suppliers Research Report, 2024 – Chinese Companies
ADAS Tier1s Research: Suppliers enter intense competition while exploring new businesses such as robotics
In China's intelligent driving market, L2 era is dominated by foreign suppliers. Entering era...
Automotive Gateway Industry Report, 2024
Automotive gateway research: 10BASE-T1S and CAN-XL will bring more flexible gateway deployment solutions
ResearchInChina released "Automotive Gateway Industry Report, 2024", analyzing and researching...
Global and China Electronic Rearview Mirror Industry Report, 2024
Research on electronic rearview mirrors: electronic internal rearview mirrors are growing rapidly, and electronic external rearview mirrors are facing growing pains
ResearchInChina released "Global a...
Next-generation Zonal Communication Network Topology and Chip Industry Research Report, 2024
The in-vehicle communication architecture plays a connecting role in automotive E/E architecture. With the evolution of automotive E/E architecture, in-vehicle communication technology is also develop...
Autonomous Delivery Industry Research Report, 2024
Autonomous Delivery Research: Foundation Models Promote the Normal Application of Autonomous Delivery in Multiple Scenarios
Autonomous Delivery Industry Research Report, 2024 released by ResearchInCh...
Global Autonomous Driving Policies & Regulations and Automotive Market Access Research Report, 2024
Intelligent driving regulations and vehicles going overseas: research on regional markets around the world and access strategies. "Going out”: discussion about regional markets aroun...
China Passenger Car HUD Industry Report, 2024
HUD research: AR-HUD accounted for 21.1%; LBS and optical waveguide solutions are about to be mass-produced. The automotive head-up display system (HUD) uses the principle of optics to display s...
Ecological Domain and Automotive Hardware Expansion Research Report, 2024
Automotive Ecological Domain Research: How Will OEM Ecology and Peripheral Hardware Develop? Ecological Domain and Automotive Hardware Expansion Research Report, 2024 released by ResearchInChina ...
C-V2X and CVIS Industry Research Report, 2024
C-V2X and CVIS Research: In 2023, the OEM scale will exceed 270,000 units, and large-scale verification will start.The pilot application of "vehicle-road-cloud integration” commenced, and C-V2X entere...