Outperforming conventional one in intelligence and comfort, intelligent cockpit is born with the availability of more and more electronics onto vehicle and caters to the user’s needs better. It is evolving apace alongside rapid advances in new intelligence technologies and new materials.
It is analytically judged from major suppliers and their cockpits configured to new models as well as the cockpit configuration of concept cars launched in recent years that automotive intelligent cockpit design will be headed in directions below:
1. Intelligent cockpit will bear richer versatilities.
The upgrade of automotive electronics brings functional build-up of new products. Also, new features like driver monitor system (DMS), driving recorder, rear row entertainment display and co-pilot entertainment display enrich intelligent cockpit.
What’s more, the use of intelligent surface and multiple sensors in vehicle cockpit gives more scope to versatile cockpit design. For instance, window is not only a shelter from wind and rain but also an information display. HUD, sunroof and seat material can be used for displaying vehicle and entertainment information.
2. Multi-channel, fused interaction will become a mainstay in human-vehicle interaction.
Apart from button, touch and voice, human-vehicle interaction modes like voice assistant, gesture recognition, fingerprint, sound localization, face recognition and holographic image have been found in vehicle models launched. For example, BMW Natural Interaction, a new interaction system planned to be available to new iNext in 2021, seamlessly integrates with voice and gesture control and gaze recognition, which allows the driver to choose what they want in the interaction system; all-new Mercedes-Benz S-Class released in September 2020, features an upgraded gesture recognition capability that enables gesture control over center console, and recognition of face direction and body language via the in-vehicle camera to open the function as needed.
BMW Natural Interaction System
Vision BMW i Interaction EASE Cockpit BMW displayed at CES 2020
Safety should be first taken into account in design of a simpler, easy-to-use vehicle cockpit which acts as a human-vehicle interaction interface. Hopefully, multi-channel, fused interaction modes involving fabrics interaction, window interaction, intelligent headlight interaction, iris recognition and lip reading recognition are expected to be seen in intelligent vehicles, delivering an ever better user experience.
3. 3D, multiple screen, large-size display and diversified layout will hold the trends for intelligent cockpit display.
In an age of scenario-based interaction, cockpit layout no longer follows the same pattern. Center console integrated display designs from dual-screen and triple-screen to quint-screen display, for example, have been adopted by quite a few OEMs in 2020, besides usual console and cluster designs. Moreover, new displays including control screen, co-pilot entertainment screen, rear row display and transparent A-pillar have also been deployed in cars in a new way. In 2019 NeZha U added a transparent A-pillar; a virtual rearview mirror is mounted on the door of 2020 Audi e-tron Sportback at the driver’s side. These new designs are far and away new highlights for new cars.
At Auto China 2020, Audi showed an electronic rearview mirror display mounted on the door at the driver’s side
At Auto China 2020, Voyah displayed Ifree concept car which is outfitted with surround screen, control display mode and retractable steering wheel
4. “User experience”-centric cockpit scenario-based interaction modes will become pervasive.
For in-vehicle scenario-based interaction modes, new models on the market deliver simple scenario interactions with smart configurations from voice and ambient light to smart seat and in-car cameras. Take Mercedes-Benz S-Class introduced in September 2020 as an example. The model’s active ambient lighting that enshrines 263 LEDs automatically projects a bright red animation as a warning throughout the cabin when necessary, and gives real-time lighting feedback when the driver controls the air-conditioning system and “Hey Mercedes” voice assistant. As new technologies mature and come into use, vehicle interior space will vary with scenarios to meet the users’ needs. And in-vehicle scenario modes (e.g., driving, rest and office) will change to build an intelligent, connected, flexible, comfortable personal interior space.
Mercedes-Benz S-Class rolled out in September 2020 carries the active ambient lighting with 263 LEDs.
Additionally, the ever upgraded intelligent connectivity system enables availability of such features as voice-activated shopping, WeChat vehicle version and Alipay applets onto vehicles. Scenario-based interactions between the inside and outside of vehicles make vehicles a third space.
5. The maturing new materials for intelligent surfaces will likely enable every surface with interaction ability.
In the Vision BMW i International EASE cockpit, the seats covered by 3D knitted fabric interactive materials allows for touch control over functions. Yanfeng Global Automotive Interior Systems Co., Ltd.’s XiM21 smart cockpit combines digital technology, lighting and physical materials to realize touch switch and create ambience. There are several optional surface materials such as crystal, wood grain and fabric. The touch switch applies pressure sensing technology to ensure safety. The display module is composed of fabric decorative surface and ambient light, differing from common physical buttons.
Interactive surface control switch on the seat in Yanfeng XiM21 smart cockpit
6. Touch feedback will be a key technology for higher level of safety.
Automotive HMI design follows the principle of lowering the level of driver’s distraction and making input and output of vehicle data more effective. As virtual touch buttons/switches find broader application in vehicles, touch feedback technology becomes a crucial way to improve safety. As start-ups such as Tanvas, Immersion, Boréas Technologies and Aito are deploying the technology, major tier-1 suppliers like Continental, Valeo and Bosch also race to make presence.
Bosch’s proprietary “NeoSense” touchscreen gives haptic feedback to users. With buttons on the screen touch as real ones, frequent users even don’t need to see the display to complete operation.
7. Software system will play as a key means to differentiate cockpits.
Android system has enriched IVI system scenarios and provides more personalized human-machine interfaces in efforts to make a rapider expansion in the automotive market, amid simultaneous iterations of software and hardware. To this end, vehicle software providers keep trying to sharpen their software tools and provide more efficient services for OEMs and suppliers. Based on useful functions, human-vehicle interaction interface design does not go into a rut. Some innovative UI designs like 3D vision, visualized, young, flat and card style designs have been found in new vehicles.
Automotive MEMS (Micro Electromechanical System) Sensor Research Report, 2025
Automotive MEMS Research: A single vehicle packs 100+ MEMS sensors, and the pace of product innovation and localization are becoming much faster.
MEMS (Micro Electromechanical System) is a micro devi...
Intelligent Vehicle Cockpit-driving Integration (Cockpit-driving-parking) Industry Report, 2024-2025
Cockpit-driving integration is gaining momentum, and single-chip solutions are on the horizon
The Intelligent Vehicle Cockpit-driving Integration (Cockpit-driving-parking) Industry Repor...
Automotive TSP and Application Service Research Report, 2024-2025
TSP Research: In-vehicle connectivity services expand in the direction of cross-domain integration, all-scenario integration and cockpit-driving integration
TSP (Telematics Service Provider) is mainl...
Autonomous Driving Domain Controller and Central Control Unit (CCU) Industry Report, 2024-2025
Autonomous Driving Domain Controller Research: One Board/One Chip Solution Will Have Profound Impacts on the Automotive Supply Chain
Three development stages of autonomous driving domain controller:...
Global and China Range Extended Electric Vehicle (REEV) and Plug-in Hybrid Electric Vehicle (PHEV) Research Report, 2024-2025
Research on REEV and PHEV: Head in the direction of high thermal efficiency and large batteries, and there is huge potential for REEVs to go overseas
In 2024, hybrid vehicles grew faster than batter...
Automotive AI Agent Product Development and Commercialization Research Report, 2024
Automotive AI Agent product development: How to enable “cockpit endorser” via foundation models?
According to OPEN AI’s taxonomy of AI (a total of 5 levels), AI Agent is at L3 in the AI development ...
China ADAS Redundant System Strategy Research Report, 2024
Redundant system strategy research: develop towards integrated redundant designADAS redundant system definition framework
For autonomous vehicles, safety is the primary premise. Only when ADAS is ful...
Smart Car OTA Industry Report, 2024-2025
Automotive OTA research: With the arrival of the national mandatory OTA standards, OEMs are accelerating their pace in compliance and full life cycle operations
The rising OTA installations facilitat...
End-to-end Autonomous Driving Industry Report, 2024-2025
End-to-end intelligent driving research: How Li Auto becomes a leader from an intelligent driving follower
There are two types of end-to-end autonomous driving: global (one-stage) and segmented (two-...
China Smart Door and Electric Tailgate Market Research Report, 2024
Smart door research: The market is worth nearly RMB50 billion in 2024, with diverse door opening technologies
This report analyzes and studies the installation, market size, competitive landsc...
Commercial Vehicle Intelligent Chassis Industry Report, 2024
Commercial vehicle intelligent chassis research: 20+ OEMs deploy chassis-by-wire, and electromechanical brake (EMB) policies are expected to be implemented in 2025-2026
The Commercial Vehicle Intell...
Automotive Smart Surface Industry Report, 2024
Research on automotive smart surface: "Plastic material + touch solution" has become mainstream, and sales of smart surface models soared by 105.1% year on year
In this report, smart surface refers t...
China Automotive Multimodal Interaction Development Research Report, 2024
Multimodal interaction research: AI foundation models deeply integrate into the cockpit, helping perceptual intelligence evolve into cognitive intelligence
China Automotive Multimodal Interaction Dev...
Automotive Vision Industry Report, 2024
Automotive Vision Research: 90 million cameras are installed annually, and vision-only solutions lower the threshold for intelligent driving. The cameras installed in new vehicles in China will hit 90...
Automotive Millimeter-wave (MMW) Radar Industry Report, 2024
Radar research: the pace of mass-producing 4D imaging radars quickens, and the rise of domestic suppliers speeds up.
At present, high-level intelligent driving systems represented by urban NOA are fa...
Chinese Independent OEMs’ ADAS and Autonomous Driving Report, 2024
OEM ADAS research: adjust structure, integrate teams, and compete in D2D, all for a leadership in intelligent driving
In recent years, China's intelligent driving market has experienced escala...
Research Report on Overseas Layout of Chinese Passenger Car OEMs and Supply Chain Companies, 2024
Research on overseas layout of OEMs: There are sharp differences among regions. The average unit price of exports to Europe is 3.7 times that to Southeast Asia.
The Research Report on Overseas Layou...
In-vehicle Payment and ETC Market Research Report, 2024
Research on in-vehicle payment and ETC: analysis on three major application scenarios of in-vehicle payment
In-vehicle payment refers to users selecting and purchasing goods or services in the car an...