China L2/L2+ Smart Car Audio Market Report, 2022

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Car audio research: ranking of L2+ smart car audio suppliers by market share

The National Development and Reform Commission has upgraded the development of intelligent vehicles to a national strategy as early as 2018. Recently, intelligent vehicles have fit into several national policies as key development goals. Strong market demand and favorable policies have enabled mass production of smart cars equipped with L2 driving assistance functions.

In China, L2/L2+ (OTA-enabled) smart cars embrace all mainstream models on offer, such as Tesla Model S/Y, BYD Han/Tang/Song, Li ONE, Xpeng P9 and NIO ES6/EC6. The audio configuration of these models not only leads the market in hardware but also in software. This report highlights audio system configurations and features of L2/L2+ (OTA-enabled) smart cars in China, and aims to analyze the intelligent development trends of car audio.

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From 2019 to 2022, the rising sales of smart cars (L2+ with OTA) in China are accompanied by the growing smart car audio installations. In 2021, the smart car audio sales hit 2.13 million sets, soaring by 131% on the previous year, a figure projected to surge to 7.55 million in 2025.

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World-renowned audio brands take lion’s share in China's L2/L2+ (OTA-enabled) smart car audio market. From 2021 to April 2022, the top three players were MartinLogan, Bose and Infinity, with a combined market share of over 50%; among the top ten brands, there was only one Chinese brand, Suzhou Sonavox Electronics.

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OEMs: the integration of software and hardware promote audio intelligence.

As intelligent connected vehicles become widespread, conventional car audio systems have fell short of consumers' needs for intelligent, high-quality, scenario-based, personalized driving and rising experience. The rise of smart cars, especially new energy vehicles, gives a boost to a number of established car audio companies. Their most advanced hardware and software technologies become available to smart cars, letting consumers enjoy high-quality car audio systems that were once reserved for conventional high-end models.

Tesla

Tesla has partnered with MartinLogan, a giant American electrostatic speaker manufacturer. Model 3 packs MartinLogan's high-end audio systems, including 14 speakers and two amplifiers. In terms of hardware, Tesla Model 3 installs the 14 speakers in different positions inside to create surround sound effects. With its speaker patents and technology in zero distortion, MartinLogan further helps create studio-level dynamic sound effects for Model 3. As concerns software, Model 3 allows OTA updates on immersive sound and other sound effects via, and can also use the sound equalizer to adjust sound quality parameters according to user preferences.

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Great Wall Motor

Great Wall Motor cooperates with Infinity, a subsidiary of Harman. TANK 300 is equipped with Harman Quantumlogic surround sound system, as well as 9 Infinity speakers and exterior independent power amplifiers, which ensures the best sound field in the car. As for software, Harman Quantumlogic can convert ordinary stereo or multi-channel sound sources into 7.1-channel surround sound effects, and also adopts the active noise-cancelling (ANC) technology to deliver cinema-level in-car sound quality and effects.

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BYD

BYD Han EV is equipped with a new audio system tailored by Dynaudio. The whole car carries 12 Dynaudio speakers and independent amplifiers. With regard to hardware, 12 Dynaudio's own Magnesium Silicate Polymer diaphragm material (MSP) cones ensure full coverage of the sound field of the car. And the car also uses Dynaudio’s 75mm dual voice coil speaker, coupled with the 10-inch dual voice coil woofer speaker on the right rear side, can meet the needs of users who prefer bass. Dynaudio's soft dome tweeter that features a unique coating can reduce the nonlinear distortion of the speaker, and also help the speaker to dissipate heat, so that the system can work stably for a long time.

In terms of software, BYD Han EV provides 4 featured sound modes for users to choose. Users can freely optimize the sound field at the driver's seat, copilot seat or rear seats, enabling each occupant to enjoy the optimal sound field. Dynaudio's unique speed-dependent volume control (SDVC) technology, combining real-time vehicle speed and noise data, dynamically adjusts the frequency response of each speaker, ensuring minimal impact of noise on musical expression.

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Hardware driver: build a car mobile concert hall.

It is easier for users to feel the hardware upgrade of car audio system from the number of speakers installed. In the case of fuel-powered cars, the popular model Toyota Corolla bears 4 to 6 speakers; the high-end model Mercedes-Benz S-Class packs 15 speakers and offers an optional configuration of 31 speakers (the optional price is RMB76,700). Smart cars generally carry 8 to 12 speakers, and some models (e.g., Tesla Model X and NIO ET7/ET5) are fitted with more than 20 speakers.

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The more speakers, the better sound effects in cars. Yet the number of speakers is not the only factor, and quality plays a bigger part.

With vanishingly low inertial distortion, MartinLogan electrostatic diaphragm precisely tracks the input signal, engages the air, and flawlessly transmits the audio signal to human ear in a very small space.

Dynaudio’s Hexis built-in dome technology reproduces real sound in cars. Hexis is a small inner dome that sits inside the tweeter's diaphragm. The dimpled inner dome of Hexis eliminates unwanted standing waves. Hexis delivers greater control over resonances in the cavity behind the diaphragm than the felt ring, while smoothing out undesired reflections in the dome.

Software driver: tailor audio experience for different people.

Harman Individual Sound Zones (ISZ) is an integrated audio entertainment solution that introduces virtual, simultaneous, in-car entertainment systems. Harman’s ISZ is intended to create individual listening zones for each passenger, enabling passengers to personalize their own audio experience without interference from other vehicle occupants.

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Bose SeatCentric Call Placement technology is similar to Harman’s ISZ. Using headrest-mounted Ultra Nearfield speakers, the solution allows drivers to receive phone calls from whichever virtual location they prefer, improving privacy and intelligibility.

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iFLYTEK's Feiyu intelligent audio management system uses AI technology as the underlying operation logic, and connects hardware systems, making itself a software and hardware integrated vehicle intelligent audio management system. This system enables independent sound field partition, active road noise reduction, in-vehicle AC compensation and other technologies, and also creates a high-quality sound field for each car combining virtual surround technology.

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1 Definition of L2/L2+ Smart Cars and Overview of the Market

1.1 Definition of L2/L2+ Smart Cars
1.1.1 China’s Policies Concerning Intelligent Driving
1.1.2 China’s Plan for Large-scale Application of Autonomous Driving
1.1.3 Definition of L2 Driving Automation - SAE J3016
1.1.4 Chinese Specification: “Taxonomy of Driving Automation for Vehicles”
1.1.5 China’s Intelligent Vehicle Related Standards (1)
1.1.5 China’s Intelligent Vehicle Related Standards (2)
1.2 Overview of L2/L2+ Smart Car Market
1.2.1 Comparison of L2 Solutions between Chinese Brands
1.2.1 Comparison of L2 Solutions between Joint Venture Brands
1.2.1 Comparison of L2 Solutions between Emerging Carmakers
1.2.2 Installation Rate of L2/L2+ Smart Car Functions in Passenger Cars in China (1)
1.2.2 Installation Rate of L2/L2+ Smart Car Functions in Passenger Cars in China (2)
1.2.3 China’s L2/L2+ Smart Car Sales, 2019-2022
1.2.3 China’s L2/L2+ Smart Car Sales and Penetration, 2019-2025E
1.2.4 Installations and Installation Rate of FOTA/SOTA in L2/L2+ Smart Cars in China, 2019-2022
1.2.4 TOP 20 L2/L2+ (OTA-Enabled) Smart Car Brands by Sales in China, 2021
1.2.4 TOP 100 L2/L2+ (OTA-Enabled) Smart Car Models by Sales in China, 2021
1.2.4 Ranking of L2/L2+ (OTA-Enabled) Smart Car OEMs by Sales in China, 2019-2022
1.2.4 Proportion of Joint Venture Brands and Chinese Brands in China’s L2/L2+ (OTA-Enabled) Smart Car Market, 2019-2022
1.2.4 Proportion of New Energy Vehicles and Conventional Vehicles in China’s L2/L2+ (OTA-Enabled) Smart Car Market, 2019-2022
1.2.4 Structure of L2/L2+ (OTA-Enabled) Smart Cars by Price in China, 2019-2022
1.2.4 Structure of L2/L2+ (OTA-Enabled) Smart Cars by Model in China, 2019-2022

2 Status Quo and Trends of Smart Car Audio Market

2.1 Status Quo of China's Smart Car Audio Market
2.1.1 China's Smart Car Audio Market
2.1.1 China’s Smart Car Audio Market Size, 2019-2025E
2.1.2 Competitive Landscape of China’s Smart Car Audio Market, 2021-2022
2.1.2 Competitive Landscape of China’s Smart Car Audio Market – Low-To-Mid-End Vehicle Models
2.1.2 Competitive Landscape of China’s Smart Car Audio Market – Mid-To-High-End Vehicle Models
2.2 Development Trends of China's Smart Car Audio Market
2.2.1 Competitive Landscape of China's Smart Car Audio Market
2.2.2 Installation Rate of Sonavox in Smart Car Models by Price Range
2.2.2 Installation Rate of MartinLogan in Smart Car Models by Price Range
2.2.2 Installation Rate of BOSE in Smart Car Models by Price Range
2.2.2 Installation Rate of Infinity in Smart Car Models by Price Range
2.2.2 Installation Rate of Dynaudio in Smart Car Models by Price Range
2.2.2 Installation Rate of B&O in Smart Car Models by Price Range
2.2.2 Installation Rate of Harman Kardon in Smart Car Models by Price Range
2.2.2 Installation Rate of Dirac in Smart Car Models by Price Range
2.2.3 China’s Smart Car Audio Speaker Market Size
2.2.4 There Is A Large Scope for Homegrown Brands in China's Smart Car Audio Market

3 Smart Car Audio Technologies

3.1 Smart Car Audio Speaker
3.1.1 Technical Features of Smart Car Audio Speaker
3.1.2 Built-in Dome Unit
3.1.3 Magnesium Silicate Polymer Cone and Aluminum Voice Coil
3.1.4 Asymmetric Centering Disk
3.1.5 Magnetic Drive System
3.1.6 Magnetofluid and Frequency Divider
3.1.7 XStat? Sensor
3.1.8 Folded Motion
3.1.9 MartinLogan Bass
3.2 Vehicle Sound Field Debugging
3.2.1 Technical Features of Vehicle Sound Field Debugging
3.2.2 DSP Active Speaker
3.2.3 Enhanced Bass Calibration Algorithm
3.2.4 FIFO Buffer Adjustment
3.2.5 Exponential Smoothing Filter Algorithm
3.2.6 High Definition Audio Data Lossless Storage
3.2.7 Anisotropic Compression Algorithm
3.2.8 Upsampling Algorithm
3.2.9 3D Audio Reproduction
3.3 Car Audio Intelligence
3.3.1 Technical Features of Car Audio Intelligence
3.3.2 Call Placement
3.3.3 Customizable Partition Volume Control
3.3.4 Rear Seat Attenuation (RSA)
3.3.5 Ready Together
3.3.6 Personal Audio Headrest Platform
3.3.7 Virtual Scenario
3.3.8 Intelligent Audio Management System
3.3.9 Intelligent Recognition Technology

4 Smart Car Audio Strategy of Key OEMs

4.1 Tesla (Shanghai) Co., Ltd.
4.1.1 Sales
4.1.2 Audio Configurations of Main Models
4.1.3 Audio of Key Models
4.2 Great Wall Motor Co., Ltd.
4.2.1 Sales
4.2.2 Smart Car Sales
4.2.3 Main Smart Car Models
4.2.4 Audio Configurations of Smart Cars
4.2.5 Audio of Key Models
4.3 BYD Auto Co., Ltd.
4.3.1 Sales
4.3.2 Smart Car Sales
4.3.3 Main Smart Car Models
4.3.4 Audio Configurations of Smart Cars
4.3.5 Audio of Key Models
4.4 SAIC General Motors Corporation Limited
4.4.1 Sales
4.4.2 Smart Car Sales
4.4.3 Main Smart Car Models
4.4.4 Audio Configurations of Smart Cars
4.4.5 Audio of Key Models
4.5 Zhejiang Geely Automobile Co., Ltd.
4.5.1 Sales
4.5.2 Smart Car Sales
4.5.3 Main Smart Car Models
4.5.4 Audio Configurations of Smart Cars
4.5.5 Audio of Key Models
4.6 Beijing Chehejia Information Technology Co., Ltd.
4.6.1 Smart Car Sales
4.6.2 Audio of Key Models
4.7 Shanghai NIO Automobile Co., Ltd.
4.7.1 Smart Car Sales
4.7.2 Main Smart Car Models
4.7.3 Audio of Key Models
4.8 Changan Ford Automobile Co., Ltd.
4.8.1 Sales
4.8.2 Smart Car Sales
4.8.3 Main Smart Car Models
4.8.4 Audio Configurations of Smart Cars
4.8.5 Audio of Key Models
4.9 Guangzhou Xpeng Motors Technology Co. Ltd.
4.9.1 Smart Car Sales
4.9.2 Main Smart Car Models
4.9.3 Audio of Key Models
4.10 Chongqing Changan Automobile Co., Ltd.
4.10.1 Sales
4.10.2 Smart Car Sales
4.10.3 Main Smart Car Models
4.10.4 Audio Configurations of Smart Cars
4.10.5 Audio of Key Models
4.11 Audio of Other Car Models
4.11.1 Audio of AITO M5
4.11.2 Audio of Volvo XC90
4.11.3 Audio of BMW i7
4.11.4 Audio of Porsche Taycan
4.11.5 Audio of HiPhi X

5 Smart Car Audio Systems of Major Audio Suppliers

5.1 BOSE Bosch
5.1.1 Profile
5.1.2 Installations of BOSE Car Audio
5.1.3 Smart Car Models Supported by BOSE Audio
5.1.4 BOSE’s Car Audio Technologies
5.1.4.1 Noise Compensation
5.1.4.2 Surround Sound
5.1.4.3 Virtual Surround Sound
5.1.4.4 Audio Source Restoration
5.1.4.5 Advanced Sound Field Localization
5.1.4.6 Active Sound Management
5.1.4.7 BOSE Active Sound Management
5.1.4.8 Seat Sound Field
5.2 MartinLogan
5.2.1 Profile
5.2.2 Installations of MartinLogan Car Audio
5.2.3 MartinLogan’s Car Audio Technologies
5.2.3.1 Electrostatic Diaphragm
5.2.3.2 Curvilinear Line Source
5.2.3.3 Cone Bass Unit
5.3 Dirac
5.3.1 Profile
5.3.2 Installations of Dirac Car Audio
5.3.3 Smart Car Models Supported by Dirac Audio
5.3.4 Dirac’s Car Audio Technologies
5.3.4.1 Dirac Live Spatial Sound Field Correction
5.3.4.2 Dirac Optep Sound Optimization
5.3.4.3 Dirac Virtuo Spatial Audio
5.3.4.4 Intelligent Audio Platform
5.3.4.5 Upmixing
5.4 Bowers & Wilkins
5.4.1 Profile
5.4.2 Installations of Bowers & Wilkins Car Audio
5.4.3 Diamond Dome Tweeters and Nautilus Speakers
5.4.4 Top Tweeter and Speaker Cone
5.5 Dynaudio
5.5.1 Profile
5.5.2 Installations of Dynaudio Car Audio
5.5.3 Smart Car Models Supported by Dynaudio Audio
5.5.4 Dynaudio’s Car Audio Technologies
5.5.4.1 Music Reproduction Concept
5.5.4.2 Unique Speaker
5.5.4.3 Center Speaker for Improving Sound Field
5.5.4.4 Advanced Amplifier
5.5.4.5 Digital Signal Processing
5.6 Meridian
5.6.1 Profile
5.6.2 Installations of Meridian Car Audio
5.6.3 Meridian’s Car Audio Technologies
5.6.3.1 Upmixing
5.6.3.2 Cockpit Calibration
5.6.3.3 Sound Restoration
5.6.3.4 Sound Balance
5.6.3.5 True Time
5.6.3.6 Trifield 3D and Intelli-Q
5.7 Harman
5.7.1 Profile
5.7.2 Harman’s Car Audio Technologies
5.7.2.1 Clari-Fi Sound Restoration
5.7.2.2 HALOsonic Suite
5.7.2.3 HALOsonic Suite - Road Noise Cancellation (RNC)
5.7.2.4 HALOsonic Suite - Engine Order Cancellation (EOC)
5.7.2.5 HALOsonic Suite - Sound2Target
5.7.2.6 HALOsonic Suite - External Electronic Sound Synthesis (eESS)
5.7.2.7 Individual Sound Zones (ISZ)
5.7.2.8 VirtualWORKS
5.8 Harman Kardon
5.8.1 Profile
5.8.2 Car Audio Sales
5.8.3 QLS
5.8.4 QLS-3D
5.8.5 Automatic Level Adjustment and Speed Dependent Volume Compensation
5.9 Infinity
5.9.1 Profile
5.9.2 Installations of Infinity Car Audio
5.9.3 Smart Car Models Supported by Infinity Audio
5.9.4 Clari-Fi and QLS
5.10 Sonavox
5.10.1 Profile
5.10.2 Installations of Sonavox Car Audio
5.10.3 Smart Car Models Supported by Sonavox Audio

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