Automotive seating research: automotive seating enjoys an amazing boom in the context of autonomous driving.
As autonomous driving develops, vehicles, a simple mobility tool, are tending to be positioned as a "third mobile space" centering on human-vehicle interaction experience. As an important part of the "third mobile space", seating is also evolving in an intelligent direction. This report summarizes the main development trends of the automotive seating industry by combining the planning and layout of the world's major automotive seat suppliers and the seat configurations of marketed vehicle models and concept cars of OEMs in recent years.
1. Seating becomes more comfortable and intelligent.
From January to August 2022, China demanded 63.09 million units of new automotive seats, of which fabric, leather and artificial leather ones shared 21.7%, 18.8% and 47.8%, respectively. In terms of seat functions, seat heating boasted an installation rate of 7.9%, and 52.2% of vehicle models priced at RMB100,000-250,000 installed this function; the installation rate of seat ventilation stood at 2.7%, and 55.3% of vehicle models priced at RMB100,000-250,000 carried this function, of which the RMB100,000-200,000 models showed a rising installation; the installation rate of seat massage reached 1.1%, and the percentage of RMB200,000-350,000 vehicle models packing this function reached 49.0%, a surging rate mainly driven by Volkswagen ID Series, AITO, TANK 300 and Li Auto ONE.

2. Carbon fiber composites become the first choice for lightweight seats.
Carbon fiber composite is a structural material compounded by carbon fiber and metal, ceramics, resin, etc. This lightweight, high strength material with a quarter of steel density and tensile strength higher than 3500Mpa, is a very suitable alternative to metal materials to make seat frames.
For example, in April 2021, Nobo Automotive Systems displayed a carbon fiber frame seat at the Shanghai International Automobile Industry Exhibition. The back frame of this seat is integrally formed with carbon fiber composites, and uses a small number of parts, reducing the weight by a staggering 35%. The high-end carbon fiber seat introduced by Zhejiang Tiancheng Controls in November 2021 adopts one-piece molding, thermosetting and injection molding processes, with weight about 30% lighter than conventional steel ones.


As well as use of new materials, suppliers also reduce seat weight through structural optimization and manufacturing processes.
For example, the UltraThin seat launched by Adient in August 2022 adopts the seat construction of thermoplastic elastomer (TPE) panels, reducing overall seat trim outline volume by 30%, overall seat part count by 10%, and overall mass by 14%.

3. Recyclable and renewable materials help to achieve the goal of carbon neutrality.
In response to energy conservation and emission reduction, suppliers put more focus on "green" and renewable eco-friendly materials in seat design and development.
For example, in August 2022, Faurecia launched a new eco-friendly seat. The seat cover material is a recyclable material with a recycling rate of 85%, reducing 52% carbon emissions compared with conventional cover materials; the seat headrest filler uses foam material, a lightweight recyclable material based on the concept of blended fibers, with a recycling rate of up to 70%, slashing 56% carbon emissions. In February 2022, Hyundai Transys unveiled its future green mobility concept seat, a new seat concept co-created with Italian and Korean manufacturers using leather waste. The seat part uses recycled tanned leather; the seat backrest uses woven leather; the seat headrest is structured using recycled aluminum powder.


4. Intelligent technology redefines automotive seating comfort.
Intelligent adjustment seats can be adjusted via mobile phone, voice or intention perception. For example, the SU seat launched by Yanfeng in 2022 has a pneumatic backrest that can sense the pressure distribution and adjust adaptively according to changes in the passenger's body size and sitting posture; the four-way pressure-sensitive headrest can automatically recognize the occupant's head position to intelligently adjust the height.
Xpeng G9 marketed in September 2022 packs an ultra-low frequency rhythm seat provided by Adient. The seat can vibrate with the beat of music, and move with the plot of the film source. Using artificial intelligence and other technologies, Hyundai Transys provides comfortable ride experience that matches body sizes of occupants, for example, the seat can make active adjustments according to body size, posture and habits of occupants.


The intelligent health sensor automatically senses health indicators such as heartbeat and breathing rate via the non-contact sensor installed inside the seat, and then automatically provides intelligent adjustments such as massage, music play and ambient light control, according to physical state. For example, in March 2022, Toyota Boshoku announced an IoT seat cover equipped with two systems: the fatigue estimation system that uses a built-in sensor to measure the driver's heart beat and thereby estimate their state of fatigue; the active driver engagement system that vibrates the seat cover and plays music accordingly to suppress drowsiness.

Smart surfaces not only allow touch control on seats instead of conventional buttons, but display information. For example, the zero-pressure seat, integrated luxury seat and SU seat unveiled by Yanfeng in 2022 all pack smart touch control armrests that enable such functions as seat position adjustment, seat ventilation, heating, massage and leg drag, as well as one-button activation of zero-pressure posture.

5. The "changeable cockpit" in the autonomous driving environment.
In the future, vehicle cockpits will not only be used for riding, but enables switching between different scenarios by flexibly adjusting seats, so as to meet people's needs.
For example, in the new intelligent cockpit IRS3.0 launched by South Korea's DAS Corporation in 2021, the seats carry ultra-long slides and allow 360° omnidirectional rotation, realizing six scenarios including social contact mode, conference mode and comfort mode. The cinema-style folding seat released by Yanfeng Seating in 2022 can be folded and slid to enable scenarios like commuting mode, family mode, travel mode and joy mode.



Vehicle-Road-Cloud Integration and C-V2X Industry Report, 2026
Vehicle-Road-Cloud and C-V2X Research: with the three-tier promotion system of "top-level planning + mandatory pilot + evaluation binding", the industry turning point is approachingThis report focuses...
China OEM Data Capability Analysis Report, 2026
OEM Data Capability Research: 24 OEMs × 9 Capability Domains, Who Takes the Lead?
An L4 autonomous driving R&D and test vehicle can generate approximately 10TB of raw data per single day — data v...
Autonomous Driving Domain Controller and Central Computing Unit (CCU) Industry Report, 2026
Autonomous Driving Domain Controller (ADCU) Research: One-Chip CCU solutions are quickly available in vehicles
In China's passenger car market, autonomous driving systems involved in mass production ...
Automotive EMS and ECU Industry Research Report, 2026
Automotive EMS Research: The boundaries between EMS providers and Tier1 suppliers are becoming blurred, and the supply chain model is evolving from a linear chain to a networked structure
Mainstream ...
Automotive Microcontroller Unit (MCU) and Application Scenario Research Report, 2026
Automotive MCU Research: Increased demand for redundant security drives ASIL D-compliant MCU shipments to exceed 100 million units
In a vehicle EEA, MCUs are widely distributed in various functional ...
China Intelligent Cockpit Patent Analysis Report, 2026
Intelligent Cockpit Patent Research: Cockpit AI, In?vehicle Health, and Infotainment Are Upgrade to Scenario?based and Proactive Functions
From a patent perspective, this report explores the cutting?...
Research Report on Application of VLA Large Model in Automobiles and Robots, 2026
Research on Automotive and Robot VLA: Hybrid Architectures Become Mainstream, VLA Integrates with General World Models, and Reinforcement Learning Serves as Core Engine
Vision?Language?Action (VLA) m...
China Charging Infrastructure (Supercharging, Battery Swapping, V2G, etc.) and High-Performance Supercharging Battery Research Report, 2026
Charging and battery swapping research: as 5C+ supercharging vehicle models go into mass production, the pace of OEMs self-building supercharging networks quickens
800-1000V high-voltage platforms ar...
China Passenger Car Electronic Controlled Suspension Industry Report, 2026
Electronic Controlled Suspension Industry Research: As the First Year of Full Active Suspension Unfolds, Three Technical Routes Race Forward
1. Penetration Rate Surges Three Times, and Electronic Con...
Intelligent Driving SoC Research Report, 2026
Research on Intelligent Driving SoCs: Competition Focus Shifts to L3/L4 Embedded Hardware, and Computing Power of Flagship Vehicle Models Exceeds 1,000 TOPS
In terms of intelligent driving system in...
Automotive AI Large Model Technology Research Report, 2026
Automotive AI Large Model Research: Competition Shifts from "Who Has the Stronger Model" to "Who Boasts Higher Link Efficiency"
ResearchInChina released the Automotive AI Large Model Technology Resea...
Intelligent Vehicle Cockpit Domain Controller Research Report, 2026
Cockpit domain controller research: L3 AIDV intelligent cockpit domain controllers are entering a boom period
Driven by multiple factors such as the continuous evolution of the automotive central int...
Automotive Acoustic System (Audio, Multi-Channel) Industry Report, 2026
Automotive Acoustics Research: Multiple Channels, AI Tuning, and Self-Developed Algorithms Drive the Transformation of High-End Cockpit Sound Fields
I. Automotive Audio Hardware Solutions with 6–9 S...
Autonomous Driving Sensor Chip Research Report, 2026
Research on Autonomous Driving Sensor Chips: Deeply Perceiving the Physical World, Sensor Chips Are Playing A “Leading Role” in Intelligence
In 2026, the autonomous driving sensor chip industr...
Passenger Car Corner Module and Wheel‑Side Control System Research Report, 2026
Wheel-side control research: the “last mile” chassis innovation
Wheel-side control dismantles the traditional drive, braking, steering, and suspension control of the chassis from a "centralized" styl...
Embodied Artificial Intelligence (& Humanoid Robot) MCU Research Report, 2026
Research on Humanoid Robot MCUs: Evolution from General-Purpose Control to High-Value Dedicated Chip Solutions Integrated with Edge AI Functions
MCU (Microcontroller Unit) refers to a compact integra...
Intelligent Vehicle Zone Control Unit (ZCU) Research Report, 2026
ZCU Research: Cross-domain integrated ZCUs are becoming the edge computing nodes of the next-generation zonal architecture
Currently, the mainstream zonal architecture is mainly the quasi-central + z...
Automotive Cybersecurity and Data Security Research Report, 2026
Cybersecurity & Data Security Research: Intelligent Connected Vehicles Enter the Era of “Systematic Offense-Defense and AI-Defined Security”.
Centering on the panorama of intelligent connect...