Automotive Smart Cockpit Design Trend Report, 2022
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Research on design trends of intelligent cockpits: explore 3D, integrated interaction.
In 2022, multiple automakers have released new concept car models, showing their vision and understanding of future smart cars and providing innovative ideas for the development of future intelligent cockpits. For example, in early 2022, Mercedes-Benz unveiled ISION EQXX, a new concept car that displays a new interior cockpit concept. As well as lightweight, sustainable materials, this car packs a 47.5-inch completely seamless ultrathin one-piece display (with an 8K resolution and the backlight consisting of more than 3000 local dimming zones) and introduces game engines and fully optimized user interfaces. As concerns HMI design, the system mounted on the car is structured along neuromorphic principles and adopts an intuitive working method that mimics the workings of the human brain.

In November 2022, Yanfeng introduced XiM23, a new concept car that interprets the company’s understanding of future luxury cockpits: a through-type extended curved display (dashboard + 2 center console screens) that can be hidden and lifted + a lifting multi-functional Phygital controller (display + knob, with gesture control and interactive smart surface features). In terms of driving modes, this car (with L2 driving assistance functions) offers two default manual driving modes, Calm and Rich, and the L4 autonomous driving mode.

In addition to concept cars, there are also a number of innovative models launched on market in 2022. In particular, the cars from emerging carmakers, such as Li Auto L9, AITO M7, Avatr 11 and Jidu ROBO-01 Lunar Edition, bear new products and technologies including human-computer interaction, displays, seats, sound effects, ambient lights, and smart surfaces. New technologies, new scenarios and new modes are springing up.

Li Auto’s second model, L9, was rolled out in June 2022. With interiors laid out with new technological thinking, this car enables five-screen three-dimensional space interaction. The second-row central screen cancels the conventional instrument panel design, and the information content of the dashboard is distributed to the small-sized display in the center of the steering wheel, and HUD, offering intuitive, simple and direct experience.

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Jidu ROBO-01 Lunar Edition released in November 2022 packs a 35.6-inch integrated display with a high color gamut of 95% NTSC and an ultrahigh contrast ratio of 10,000:1, as well as a 3D immersive cockpit with voice and user emotion recognition capabilities. This car can interact with the outside world about its own state and emotions. Its robotized front face design integrates interactive AI pixel headlights and an AI voice interaction system with a high recognition rate. The external voice recognition function enables the natural communication between people, vehicle and environment.

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The intelligent cockpit is a space that provides users with human, vehicle and environment needs and information interaction. The intelligent vehicle consumption upgrade favors the interaction mode switching from the conventional flat, relatively independent interaction mode to the three-dimensional integrated interaction mode. Continuous efforts will be made to explore the demand for emotional interaction and human-vehicle “resonance”. Moreover users have ever greater demand for personalized car services and emotional interaction. The development of intelligent cockpits lays more stress on personalized space, and friendly interaction and services.

3D Unreal Engine is applied, and human-machine interface offers more three-dimensional, intuitive and convenient interaction.
As an open real-time 3D creation platform, Unreal Engine has found broad application in automotive design and engineering, especially in human-computer interaction. An increasing number of automakers have partaken in the joint development with Unreal Engine. The likes of Mercedes-Benz, Nissan, GM, SAIC IM Motors, and Xpeng Motors all use Unreal Engine in their intelligent cockpits to make the interaction more intuitive and three-dimensional and improve cockpit immersive experience and driving safety.

IM L7, launched on market in 2022, bears a 3D user interface (UI) co-created by Banma Zhixing and Unity. It supports multi-screen streaming and cross-screen display of 3D applications, 3D visualization of the car control interface, and 3D particle dynamic effects on the air-conditioner interface, intelligent driving HD map display, and immersive games that combine vehicle information and multi-mode interaction.

Xpeng G9, marketed in 2022, carries 3D UI for human-computer interaction. Developed with Unity 3D rendering engine, this feature enables control on suspension, air conditioners, windows, trunk and ambient lights via the 3D car model touch screen in the car control display. Moreover the new interaction system can render 3D maps in real time to improve navigation accuracy, and also allows users to control car details such as windows and suspension through the large display, a visible way.

座舱设计 3_副本.png

The intelligent cockpit design of the new 7th-generation Ford Mustang launched in 2022 is inspired by fighter jets. The car is equipped with two displays developed with the 3D Unreal Engine platform, and supports customizable functions such as animation design and new driving mode display interface.

座舱设计 4_副本.png

The future Unreal Engine is likely to become a general-purpose next-generation engine that empowers the automotive industry, and provides creation teams with efficient cooperative productivity and better interaction experience to bring the creativity of designers into full play.

The cockpit scenario mode design tends to be personalized, user-defined and all-scenario integrated.

Scenario mode is a major development trend of future intelligent cockpits. There are mainly two types of modes: interior scenario, and interior and exterior combined scenario. In terms of interior scenario mode, currently new car models enable simple scenario interaction through intelligent configurations such as voice, ambient lights, and multi-functional seats. For instance, when the nap mode available in most car models is turned on, the driver's seat will automatically "lay flat", the air conditioner will automatically open and the lights, windows, sunroof, and visors will all be closed; after the timing ends, there will be a music alarm, and the seat will return to its original state after clicking the end.

In the trend for software-defined vehicles and service-oriented architecture (SOA) design, this mode supports editing of intelligent scenarios on the intelligent cockpit screens. Many new car functions are not always developed from scratch, but as for a number of simple functions based on intelligent scenario combination, the SOA software architecture allows OEMs to abstract each minimum function into atomic services, and freely combine them into a more intelligent scenario-based function by way of service calling. The trend for user-defined, personalized intelligent cockpit scenarios becomes ever more obvious.

IM L7 that features IMOS and Onehit scenario-based experience design allows car owners to combine vehicle control items into their own exclusive modes. For example, it enables one-button definition of the female owner welcoming and built-in nap mode that supports one-button control on seats, air conditioner and fragrance, and display of the teamLab-customized flowering dynamic effect on the screen, so as to offer immersive relaxation experience, while in the pet mode, the system automatically adjusts the air conditioner ventilation to create a comfortable environment for the pet. Furthermore, the ISC at the front and rear of the car can express the state of the pet in the car in a warmly manner, so as not to worry passersby.

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In addition, as new technologies are adopted and autonomous driving matures, in the future cockpit scenarios will evolve from single scenarios to multi-scenario integration to meet user needs. In different scenarios, the changing interior space facilitates the expansion of the interior modes, which can be converted according to different scenarios of driving, rest, and office. When the user needs a rest, the steering wheel can be retracted, and the seat can be folded down or even become a bed; when the user needs to communicate with other occupants or entertain, the seat can be rotated; when the user needs to watch a movie, the entire window or windshield can turn into a large display.

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The vehicle cockpit game market is flourishing, and the market demand is waiting to be unleashed.

As intelligent driving advances, the entertainment functions of intelligent cockpits are being developed. In recent years, multiple automakers like Tesla, Audi, Mercedes-Benz, GAC, Great Wall Motor, BYD and Li Auto have begun to deploy vehicle games. Among them, Tesla is a pioneer. In June 2019, Tesla introduced the Arcade Game Platform in which users can access a variety of Atari games via the center console screen, and then the real-time game OTA updates are available. In June 2021, Tesla demonstrated the 3A masterpiece game "Cyberpunk 2077" at the Model S Plaid Launch. In July 2022, Tesla announced that it would integrate the Steam game platform into the car, allowing users to experience a mass of Steam games in the car.

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The entertainment system of Li Auto L9, a new model launched in 2022, supports connection and mirroring of Switch and other game console devices, turning the car into a "mobile game space for the whole family" and bringing consumers better ride experience. The 220V power supply of Li Auto L9, equipped with the HDMI-Type-C adapter cable, allows users to play all kinds of game consoles and 3A masterpieces in the car.

At present, the demand for vehicle games has yet to be unleashed, but when the maturing autonomous driving technologies enable hands-free driving, the demand for vehicle games will usher in a boom period. It is expected that the penetration rate of vehicle games will be higher than 20% after L4 autonomous driving comes into service.

In the future, the maturing intelligent and autonomous driving technologies will help to make vehicles large mobile intelligent terminals; vehicle games will trend to provide more spatial and immersive experience; the forms and types of games will also become more diversified.

1 Ideas and Trends of Automotive Smart Cockpit Design
1.1 Status Quo of Smart Cockpit Design Layout
1.1.1 Overview of Automotive Smart Cockpits
1.1.2 Development Characteristics of Automotive Smart Cockpits
1.1.3 Development Trends of Automotive Cockpits
1.1.4 Cockpit Configuration of Main Newly Released Models in 2022: Concept Models (1)
1.1.5 Cockpit Configuration of Main Newly Released Models in 2022: Concept Models (2)
1.1.6 Cockpit Configuration of Main Newly Released Models in 2022: Concept Models (3)
1.1.7 Cockpit Configuration of Main Newly Released Models in 2022: Concept Models (4)
1.1.8 Cockpit Configuration of Main Newly Released Models in 2022: Concept Models (5)
1.1.9 Yanfeng XiM23 Mobility Concept Cabin
1.1.10 Mercedes-Benz VISION EQXX Concept Car Smart Cockpit 
1.1.11 Audi Urbansphere Smart Cockpit 
1.1.12 BMW MINI ACEMAN Smart Cockpit 
1.1.13 LG-Vision OMNIPOD Mobility Concept Cabin
1.1.14 Toyota Boshoku MX 221 Concept Cabin
1.1.15 GAC Concept Car Greenland SPACE 
1.1.16 Lincoln's First Pure Electric Concept Car Lincoln Star Intelligent Cockpit 
1.1.17 Cockpit Configuration of New Models Listed (1) 
1.1.18 Cockpit Configuration of New Models Listed (2) 
1.1.19 Cockpit Configuration of New Models Listed (3) 
1.1.20 Cockpit Configuration of New Models Listed (4) 
1.1.21 Cockpit Configuration of New Models Listed (5) 
1.1.22 Cockpit Configuration of New Models Listed (6) 
1.1.23 Cockpit Configuration of New Models Listed (7) 
1.1.24 Cockpit Configuration of New Models Listed (8) 
1.1.25 Cockpit Configuration of New Models Listed (9) 
1.1.26 Cockpit Configuration of New Models Listed (10) 
1.1.27 Cockpit Configuration of New Models Listed (11) 
1.1.28 Cockpit Configuration of New Models Listed (12) 
1.1.29 Cockpit Configuration of New Models Listed (13) 
1.1.30 Cockpit Configuration of New Models Listed (14) 
1.2 Development Trend of Automotive Smart Cockpit Design 
1.2.1 Smart Cockpit Design Trends (1) 
1.2.2 Smart Cockpit Design Trends (2) 
1.2.3 Smart Cockpit Design Trends (3) 
1.2.4 Smart Cockpit Design Trends (4) 
1.2.5 Smart Cockpit Design Trends (5) 
1.2.6 Smart Cockpit Design Trends (6) 
1.2.7 Smart Cockpit Design Trends (7) 
1.2.8 Smart Cockpit Trends under Development of Autonomous Driving Levels 
2 Automotive Smart Cockpit Display Design Trends 
2.1 Status Quo of Cockpit Display Design 
2.1.1 Cockpit Display Layout 
2.1.2 Status Quo of Cockpit Display Design   
2.1.3 Cockpit Display Business Layout of Major Companies
2.1.4 Development Direction of Cockpit cluster Display
2.1.5 Cluster Display Business Layout of Major Companies
2.1.6 Status Quo of Cockpit HUD  
2.1.7 New AR HUD Products of Major Enterprises 
2.2 Cockpit Display Design Trends 
2.2.1 Cockpit Display Design Trends (1) 
2.2.2 Cases (1) 
2.2.3 Cases (2) 
2.2.4 Cases (3) 
2.2.5 Cockpit Display Design Trends (2) 
2.2.6 Cockpit Display Design Trends (3) 
2.2.7 Cockpit Display Design Trends (4) 
2.2.8 Cases (4) 
2.2.9 Cases (5) 
2.2.10 Cockpit Display Design Trends (5) 
2.2.11 Cockpit Display Design Trends (6) 
2.2.12 Cockpit Display Design Trends (7) 
2.2.13 Cockpit Display Design Trends (8) 
2.2.14 Cockpit Display Design Trends (9) 
2.2.15 Cockpit Display Design Trends (10) 
2.2.16 Cockpit Display Design Trends (11) 
2.2.17 Cockpit Display Design Trends (12) 
2.2.18 Cockpit Display Design Trends (13) 
2.2.19 Cockpit Display New Products (1) 
2.2.20 Cockpit Display New Products (2) 
2.2.21 Cockpit Display New Products (3) 
2.2.22 Cockpit Display Development Trend 
2.3 Overview of Smart Surface Technology 
2.3.1 Overview of Smart Surfaces 
2.3.2 Features of Smart Surface Products 
2.3.3 Main Components of Smart Surfaces 
2.3.4 Smart Surface Technology 
2.3.5 Products of Major Smart Surfaces Suppliers
2.3.6 Smart Surface Industry Chain 
2.3.7 Cases (1) 
2.3.8 Cases (2) 
2.3.9 Cases (3) 
2.3.10 Cases (4) 
2.3.11 Cases (5) 
2.3.12 Smart Surface Design Trends (1) 
2.3.13 Smart Surface Design Trends (2) 
2.3.14 Smart Surface Design Trends (3) 
2.3.15 Smart Surface Design Trends (4) 
2.3.16 Smart Surface Design Trends (5) 
2.3.17 Smart Surface Market Size 
3 Automotive Smart Cockpit HMI Design Trends 
3.1 Status Quo of Automotive Cockpit HMI Design
3.1.1 Overview of Automotive HMI 
3.1.2 Development History of Automotive HMI modes
3.1.3 Main HMI Modes of Foreign OEMs
3.1.4 Main HMI Modes of Domestic OEMs
3.1.5 Design Modes of Automotive HMI
3.1.6 Design Process of Automotive HMI
3.1.7 Development Process of Automotive HMI
3.1.8 Design Framework of Automotive HMI
3.1.9 Design Principles of Automotive UX
3.1.10 Tools Required for Automotive HMI Design
3.1.11 HMI Design Integrated Software Tools of Major Companies
3.1.12 HMI Design Suppliers of Main OEMs
3.1.13 HMI Suppliers of Main Models 
3.1.14 IVI UI interface features of Main OEMs  
3.1.15 IVI UI Interface Features of Main Models (1) 
3.1.16 IVI UI Interface Features of Main Models (2) 
3.1.17 IVI UI Interface Features of Main Models (3) 
3.1.18 IVI UI Interface Features of Main Models (4) 
3.1.19 IVI UI Interface Features of Main Models (5) 
3.1.20 IVI UI Interface Features of Main Models (6) 
3.1.21 Global Automotive HMI Market Size 
3.1.22 UI Case (1) 
3.1.23 UI Cases (2) 
3.1.24 UI Cases (3) 
3.1.25 UI Cases (4) 
3.2 Cockpit HMI Design Trends 
3.2.1 HMI Trends (1) 
3.2.2 HMI Trends (2) 
3.2.3 HMI Trends (3) 
3.2.4 HMI Trends (4) 
3.2.5 HMI Trends (5) 
3.2.6 Automotive UI Design Trends (6) 
3.2.7 Automotive UI Design Trends (7) 
3.2.8 Development Trend of Cockpit HMI Tools 
3.2.9 Cases (1) 
3.2.10 Cases (2) 
3.3 Cockpit HMI Design of Main Suppliers 
 3.3.1 ThunderSoft HMI New Design Concept - HMI 2.0 HMI Design Tool: KANZI Development Line Latest HMI tool: Kanzi One KANZI HMI Architecture Design Process to KANZI HMI Platforms Supported by KANZI Kanzi ? HYBRID KANZI's Latest News
3.3.2 CANDERA CGI: HMI Interface Design based on CGI Studio CGI Studio: 3.10 Main Software, Hardware and Ecosystem Supported by CGI Cases Dynamic 
3.3.3 Altia Altia - Model-based HMI Design and Development Software (1) Altia - Model-based HMI Design and Development Software (2) Altia-3D Design 
3.3.4 Qt Desigin Profile Qt Products Qt Automotive Suite Components and Tools of Qt Automotive Suite The Qt Application Manager Qt IVI Modules Functional Safety Qt Architecture Qt Design Tool: Qt Design Studio (1) Qt Design Tool: Qt Design Studio  (2) Qt power builder: Qt Creator Qt for MCU 2.2 Qt Quick 3D Qt Design and Development UI and Backend Development can be safely Separated, Design and Process can be carried out at the same time Qt for Android Automotive Qt Digital Cockpit Solution (1) Qt Digital Cockpit Solution (2) Qt to Build Next-generation Digital Cockpit: Outrun Project Major Automotive Customers 
3.3.5 EB EB GUIDE EB GUIDE Frame EB GUIDE arware Cases (1) Cases (2) Cases (3) 
3.3.6 FORVIA HMI FORVIA HMI Business (1) FORVIA HMI Business (2) FORVIA HMI Business (3) Haptic Technology to Develop High-end Automotive HMI Faurecia Zhizhen Cockpit 
3.3.7 Valeo HMI Business Valeo HMI Business: Virtual Perception Technologies VoyageXR and CallXR Valeo HMI business: Gesture Control HMI
3.3.8 Visteon HMI Visteon HMI Business (1) Visteon HMI Business (2 
3.3.9 Bosch HMI HMI Solutions Business Models (1) Business Models (2) 
4 Application Trends of Automotive Smart Haptic Feedback Technology 
4.1 Overview of Touch Feedback Technology 
4.2 Demand for Touch Feedback Technology  
4.3 Touch Feedback Technology Mode (1) 
4.4 Touch Feedback Technology Mode (2) 
4.5 Touch Feedback Technology Mode (3) 
4.6 Industry Chain of Main Touch Feedback Technology  
4.7 Main Suppliers of Touch Feedback Technology and Products 
4.8 Main Tier1 Suppliers of Touch Feedback Technology and Products
4.9 Touch Feedback Technology Application of OEMs
4.10 Automotive Display Touch System Technology Roadmap 
4.11 In-vehicle Haptic Feedback Market Size 
4.12 Development Route of In-vehicle Haptic Feedback Technology under Trend of Autonomous Driving Technology 
4.13 Cases (1) 
4.14 Cases (2) 
4.15 Cases (3) 
5 Design Trends of Automotive Smart Cockpit  Scenario Entertainment 
5.1 Status Quo and Trend of Cockpit Scenario Layout 
5.1.1 Status Quo of Smart Cockpit Scenario 
5.1.2 Scenario Layout of Major Models in 2022 (1) 
5.1.3 Scenario Layout of Major Models in 2022 (2) 
5.1.4 Scenario Layout of Major Models in 2022 (3) 
5.1.5 Scenario Layout of Major OEMs (1) 
5.1.6 Scenario Layout of Major OEMs (2) 
5.1.7 Scenario Layout of Major OEMs (3) 
5.1.8 Scenario Layout of Major OEMs (4) 
5.1.9 Scenario Layout of Major OEMs (5) 
5.1.10 Yanfeng XiM23 Mobility Concept Cabin: Scenario Mode 
5.1.11 Vision BMW i International EASE Concept Cockpit Scenario Mode 
5.1.12 Exploration of Scenario Design of Intelligent Cockpit 
5.1.13 Trends in Smart Cockpit Scenario Design (1) 
5.1.14 Trends in Smart Cockpit Scenario Design (2) 
5.1.15 Scenario Engine Layout 
5.1.16 Main Ffeatures of Scenario Engine Model Development 
5.1.17 Scenario Design Analysis of Intelligent Cockpit 
5.1.18 Analysis of Cockpit Function and Scenario Requirements in Driving Scenarios 
5.1.19 Analysis of Cockpit Function and Scenario Requirements in Non-driving Scenarios 
5.1.20 Major Layout Scenario Engine Providers 
5.1.21 Aptiv Scenario Engine Solution 
5.1.22 Banma Zhixing Scenario Engine Solution 
5.1.23 Volcano Engine Scenario Engine Solution 
5.1.24 Jidou Technology AI Scenario Engine Solution 
5.2 In-vehicle Game Design Trends 
5.2.1 Introduction to In-vehicle Games
5.2.2 Application Scenarios of  In-vehicle Games
5.2.3 Pain Points of  In-vehicle Games 
5.2.4 Main Types of  In-vehicle Games
5.2.5 Implementation of  In-vehicle Games
5.2.6  In-vehicle Games Interaction Patterns 
5.2.7 Status Quo of In-vehicle Game Layout of OEMs (1) 
5.2.8 Status Quo of In-vehicle Game Layout of OEMs (2) 
5.2.9 Status Quo of In-vehicle Game Layout of OEMs (3) 
5.2.10 OEMs' In-vehicle Game Safety Factor Consideration Settings 
5.2.11 OEMs Mainly Realize Layout of In-vehicle Games through Cooperation with Game Producers
5.2.12 Exploration of In-vehicle Game  Busines Model
5.2.13 Major  In-vehicle Game Suppliers 
5.2.14 Development Trend of In-vehicle Games
5.2.15 Market Size of  In-vehicle Games
5.2.16 In-vehicle Game Penetration is closely Related to Development of Autonomous Driving 
5.2.17 Development Trend of Car Game Types 
5.3 Metaverse and Smart Cockpit 
5.3.1 Metaverse and Smart Cockpit 
5.3.2 Main Metaverse Layout Suppliers 
5.3.3 Major OEMs' Metaverse and Virtual Reality Layout 
6 Automotive Smart Cockpit Comfort and Other Design Trends 
6.1 Smart Seat Comfort Design 
6.1.1 Status Quo 
6.1.2 Status Quo of Seat Comfort Function Configuration for Passenger Cars in China 
6.1.3 Smart Seats Reshape Smart Cockpit Space Experience 
6.1.4 Seat Comfort Configuration 
6.1.5 Interactive Seat Configuration 
6.1.6 Intelligent Seat Configuration 
6.1.7 Scenario-based Seat Configuration 
6.2 Intelligent Cockpit Immersive Sound Design 
6.2.1 New Requirements for Automotive Acoustics 
6.2.2 Composition of Car Audio System 
6.2.3 Market Space of Automotive Acoustic Systems Continues to Increase 
6.2.4 Example of Car Audio Speaker Configuration 
6.2.5 In-vehicle Sound Effect Layout of Foreign Automakers
6.2.5 In-vehicle Sound Effect Layout of Chinese Independent Automakers 
6.2.5 In-vehicle Sound Effect Layout of Emerging Automakers
6.2.6 Cases (1) 
6.2.7 Cases (2) 
6.2.8 Cases (3) 
6.2.9 Interactive Simulated Sound Wave Layout 
6.2.10 In-vehicle Acoustic Layout of Major Suppliers
6.2.11 In-Vehicle Immersive Sound Layout of Major Suppliers
6.2.12 Development Trend of In-Vehicle Immersive Sound

 6.3 Application and Design Trends of Ambient Lights in Smart Cockpits
6.3.1 Overview of Automotive Ambient Lights
6.3.2 Classification of Automotive Ambient Lights
6.3.3 Composition of Automotive Ambient Lights
6.3.4 Application Scope of Automotive Ambient Lights
6.3.5 Control Technology of Interior Ambient Lights 
6.3.6 Main Body Network Architecture of Interior Ambient Lights (1) 
6.3.7 Main Body Network Architecture of Interior Ambient Lights (2) 
6.3.8 Ambient Light Configuration of Main OEM Models
6.3.9 Development and Evolution of Interior Ambient Lights (1)
6.3.10 Development and Evolution of Interior Ambient Lights (2)
6.3.11 Global Market Scale of Interior Ambient Lights
6.3.12 Global Distribution of Interior Ambient Lights
6.3.13 Global Distribution and Optics Technology of Interior Ambient Lights
6.3.14 Market Scale of China's Interior Ambient Lights 
6.3.15 Interior Ambient Light Industry Chain 
6.3.16 Cases (1) 
6.3.17 Cases (2) 
6.3.18 Cases (3) 
6.3.19 Cases (4) 
6.3.20 Development Trends of Interior Ambient Lights (1) 
6.3.21 Development Trends of Interior Ambient Lights (2)  
6.3.22 Development Trends of Interior Ambient Lights (3) 
6.3.23 Development Trends of Interior Ambient Lights (4) 
6.3.24 Development Trends of Interior Ambient Lights (5) 
6.4 Other Cockpit Design Trends 
6.4.1 Smart Health Cockpit Layout 
6.4.2 Fragrance System Layout 
6.4.3 Steering Wheel Design Forms are Diversified and Interactive 
6.4.4 Maximize Space Utilization 
6.4.5 Grupo Antolin Launched an Intelligent Sliding Floor Console to Achieve Comfortable Vehicle Space

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