China Automotive Multimodal Interaction Development Research Report, 2022
  • Dec.2022
  • Hard Copy
  • USD $3,800
  • Pages:170
  • Single User License
    (PDF Unprintable)       
  • USD $3,600
  • Code: YSJ116
  • Enterprise-wide License
    (PDF Printable & Editable)       
  • USD $5,400
  • Hard Copy + Single User License
  • USD $4,000
      

Multimodal interaction research: more hardware entered the interaction, immersive cockpit experience is continuously enhanced

ResearchInChina's “China Automotive Multimodal Interaction Development Research Report, 2022” conducts analysis and research from three aspects: the installation status of mainstream interaction modes, the application of mainstream vehicle models’ interaction modes, and cockpit interaction solutions of suppliers.

1. Guided by the "third space" concept, multimodal interaction is being deeply applied to intelligent cockpit with five main features.

(1) With the trend of large screen, multi-screen and smart surface materials, touch interaction has gradually expanded its application range

The large screen of center console makes touch control the mainstream interaction mode. For example, Mercedes-Benz EQS and XPeng P7 have almost no physical buttons on the center console, but all done by touch.
Multi-screen cockpits make touch range from the front to the rear, from the center console / co-pilot infotainment extended to the doors, windows, seats and other components. For example, Li Auto L9 eliminates the traditional instrument panel and replaces it with a small TouchBar above the steering wheel; in addition, it also carries a co-pilot screen and rear audio/video screen to achieve five-screen interaction.

(2) Voice interaction evolves from passive to active, personalized and emotional demands will be met
See-and-speak, continuous dialogue, voice source location, wake-up free and other voice technology has been widely equipped in the new cars launched in 2022, the voice interaction mode tends to be more natural.
Personalized experience is currently the focus of the voice function, and intelligent EV brands such as NIO/XPeng/Li Auto are mainly optimized in voice customization, image customization, skill customization, etc.
In the future, the concept of emotional companionship and electronic pets is expected to be realized with the help of voice function.

(3) Face recognition algorithm promotes DMS, OMS and IMS scale installation

Face recognition-based ID login and user habit presets have been implemented in NIO ET7/ET5, XPeng P7/G9, AITO M5/M7, Neta S, and Voyah Dreamer. Among them, AITO can automatically login to Huawei account through face recognition, linking schedule, navigation information, call records, music and video membership rights, third-party application data, and automatic switching of driving information to achieve information flowing.

Face payment function application is still relatively small, which has been installed on Toyota Harrier Premium Edition, and XPeng P7 will be achieved it through OTA upgrade.

Face recognition-based DMS, OMS, and IMS are being installed on a large scale and will promote in-cockpit camera equipment.

(4) Gesture recognition function is single, installed as a complementary interaction mode
Currently, gesture recognition mainly applied to multimedia switching, volume control, phone answering, lighting control, etc., mainly installed as a supplementary interaction mode.
In the future, gesture recognition is expected to be combined with ADAS functions to achieve vehicle summoning, starting and parking based on exterior visual perception.

(5) Fingerprint, iris, vein, heart rate and other biometric applications in the car are still in the exploration stage
Fingerprint is expected to be applied in user ID recording and in-vehicle payment scenarios.
Iris/eye tracking will enhance the accuracy of in-cockpit monitoring such as DMS, and have imagination space in the future in intention prediction and active recommendation.
Vein/heart rate, etc., will be applied under the concept of in-vehicle health.

多模态1_副本.png

2. Multimodal recognition and large & multi-screen, AR-HUD, AR/VR, ambient light, high-quality audio and other hardware interaction to be enhanced, immersive cockpit experience continues to grow

(1) Li Auto L9, creating a multimodal interaction experience through five-screen, voice and gestures

Features of Li Auto L9 interaction:
Replaces the traditional instrument screen with HUD + safe driving interaction screen.
Enhances the audiovisual experience through 15.7-inch center console screen + 15.7-inch co-pilot screen + HUD + safe driving interaction screen + 15.7-inch rear entertainment screen with 3K HD resolution and high color reproduction on the automotive screen.
6-voice-zone recognition interaction (AISpeech ) + self-developed speech engine (in cooperation with Microsoft) + 3D ToF sensor (gesture interaction, cockpit monitoring), to achieve multimodal interaction.
Voice + gesture integration, such as point at the sunshade and say "open this", that is, open the sunshade.
Connect to Nintendo Switch via Type-C and rear entertainment screen to create cockpit gaming scenarios.
Two Qualcomm Snapdragon 8155 chips, 24GB RAM + 256G high-speed storage, and dual-5G operator switching to provide computing power and network support.

多模态2_副本.png

 (2) NIO, Li Auto, Audi and others take the lead in AR/VR glasses installation for an immersive cockpit experience

Jointly developed with NREAL, the NIO AR glasses can project a 6m viewing distance and 201-inch-equivalent screen (optional price RMB 2,299). VR glasses are jointly developed with NOLO, and equipped with ultra-thin Pancake optical lenses for binocular 4K display.

多模态3_副本.png

Li Auto AR glasses are provided by Leiniao Technology, a subsidiary of TCL, and the product was available on Li Auto Store from August 2022. Leiniao Air adopts the polarization Birdbath + MicroOLED technology solution and is directly connected to the rear audio and video system of Li Auto L9. Plugging the cable at the legs of the glasses into Li Auto's rear-row DP jack provides users with a 140-inch giant screen (4m distance) viewing experience.

多模态4_副本.png

Audi VR glasses will be first launched in USA in 2023. The hardware is supported by HTC and integrated into Holoride Pioneers' Pack in-vehicle entertainment system for games and video scenarios.
 
3. Chip, algorithm and system integrator work together to create active cockpit interaction based on multimodal interaction

(1) Chip companies, represented by Horizon, integrate multimodal interaction into intelligent driving solution

Horizon Halo, a cockpit solution built by Horizon based on Journey 2 and Journey 3, can integrate vision, voice and other sensor data to achieve active interaction. Among them, Halo 3.0 can provide a complete set of AI solutions including DMS, face detection, behavior detection, gesture recognition, child behavior detection, multimodal voice interaction and other functions for front and rear row users.

多模态6_副本.png


(2) iFLYTEK, Cerence, etc. entered with voice, and SenseTime, ArcSoft, etc. entered with vision to achieve the integration of superior modes with other modes to create an overall cockpit solution

iFLYTEK builds a multimodal system based on "listening, speaking, seeing and displaying" all-link technology, realizing that the vehicle can process the fusion of voice, image, live body and other information throughout the car-using cycle of getting on - driving - getting off, so as to understand passengers' information more actively and deeply, and thus actively care for them, push relevant contents/services, and change vehicle settings to explore disruptive interaction experience.

多模态7_副本.png

Based on its strengths in voice, Cerence will integrate vehicle data (fatigue monitoring, mobile phone interconnection, entertainment system, air conditioner, fuel, charging, seat, GPS, air quality) with in-vehicle multimodal interaction (voice, speech synthesis, text input, eye tracking, gesture recognition, emotion recognition, biometrics) to create immersive cockpit interaction in the future.

多模态8_副本.png

 (3) ADAYO, Desay SV and other Tier1, combining multimodal interaction with scenarios to create a personalized cockpit experience

Based on high computing power AI chip, through visual, auditory, touch, multimodal front-fusion, multimodal rear-fusion and other recognition technologies, ADAYO multimodal interaction system can realize 4 major categories and 70+ human-machine interaction scenarios, including voice + gesture to open the window or air conditioner, see-and-speak, greeting when getting into the car, soothing children crying, voice control, face start engine, eye control to light up screen, driver behavior monitoring and dangerous behavior reminder, etc., providing users with active emotional multimodal interaction scenario experience and meeting the personalized needs of thousands of users.

多模态9_副本.png

1 Overview of Multimodal Interaction
1.1 Definition of Multimodal Interaction
1.2 Intelligent Cockpit Multimodal Interaction Development Roadmap
1.3 Multimodal Interaction Features of Representative Models
1.4 Touch Interaction
1.5 Voice Interaction
1.5.1 Comparison of In-vehicle Voice Functions of Major Brands
1.5.2 Voice Assistant Visualization Will Warm the Interaction
1.6 Gesture Interaction
1.6.1 Gesture Interaction Technology Route
1.6.2 Gesture Interaction Function of Representative Models
1.6.3 Gesture Interaction Trend
1.7 Facial Recognition
1.7.1 Facial Recognition Functions of Representative Models
1.7.2 In-cabin Monitoring based on Facial Recognition 
1.8 Biometrics
1.9 Multimodal Recognition and Hardware Interaction
1.9.1 Exterior Headlight Interaction
1.9.2 Interior Ambient Light Interaction
1.9.3 AR/VR Interaction

2 Industry Chain and Development Trends
2.1 Multimodal Interaction Industry Chain
2.2 Multimodal Perception Algorithms
2.2.1 Voice Algorithms
2.2.2 Vision Algorithms
2.3 Multimodal Interaction Applications Require Significantly More Arithmetic Power on Cockpit Chip
2.4 Multimodal Interaction Security Strategy
2.4.1 Policy Environment
2.4.2 Multimodal Interaction Laws and Regulations
2.4.3 In-cabin Information Security Strategy of OEMs
2.5 Development Trends

3 Multimodal Interaction Solution for Benchmark Models
3.1 Emerging Automaker Brands
3.1.1 NIO ET7 
3.1.2 NIO ET5 
3.1.3 XPeng P7 
3.1.4 XPeng G9 
3.1.5 Li Auto ONE 
3.1.6 Li Auto L9 
3.1.7 Neta S
3.1.8 AITO M5
3.1.9 AITO M7 
3.1.10 Aiways U6 
3.1.11 Voyah Dreamer
3.1.12 NIUTRON NV 
3.1.13 IM L7
3.1.14 HiPhi Z 
3.1.15 ZEEKR 009
3.1.16 Avatr 11 
3.1.17 Rising Auto R7 
3.1.18 DeepAI SL03 
3.1.19 Leap Motor C01 
3.1.20 Tesla Model Y
3.2 Conventional Joint Venture Brands
3.2.1 New Ford Explorer
3.2.2 BMW iX
3.2.3 Mercedes-Benz EQS 
3.2.4 Toyota Harrier
3.2.5 Denza D9
3.2.6 Lotus ELETRE 
3.3 Conventional Independent Brands 
3.3.1 Jetour DaSheng i-DM
3.3.2 BYD Seal
3.3.3 OShan Z6 
3.3.4 GAC Trumpchi Emkoo
3.3.5 Boyue L 

4 Multimodal Interaction Solution Providers
4.1 iFLYTEK
4.1.1 Profile
4.1.2 Intelligent Vehicle Product Layout 
4.1.3 Multimodal Interaction System
4.1.4 Intelligent Cockpit Solutions
4.1.5 Intelligent Interaction Development Routes
4.1.6 Multimodal Interaction Becomes the Key Direction of Xunfei Super Brain 2030 Plan
4.1.7 AI Virtual Human Interaction Platform
4.1.8 Major Customers
4.2 Cerence
4.2.1 Profile
4.2.2 SSE Technology
4.2.3 Cockpit Interaction Solutions
4.2.4 Co-Pilot Customers
4.2.5 Product Development Routes
4.2.6 Partners
4.3 AISpeech
4.3.1 Profile
4.3.2 Multimodal Interaction Solutions
4.4 VW-Mobvoi
4.4.1 Profile
4.4.2 OEM Intelligent Connected Solutions and Multimodal Interaction Principles
4.5 Tencent
4.5.1 Profile
4.5.2 Intelligent Cockpit Solutions
4.5.3 Interaction Technology Applications
4.5.4 Intelligent Voice Interaction System 
4.5.5 Multimodal Interaction System
4.6 Baidu
4.6.1 Profile
4.6.2 Voice Core Technology
4.6.3 Intelligent Cockpit Solutions
4.6.4 Multimodal Interaction Solutions
4.6.5 Intelligent Cockpit Partners
4.7 Banma
4.7.1 Profile
4.7.2 Intelligent Cockpit Solutions
4.7.3 Features of Banma Luoshen OS Interaction 
4.7.4 Voice Technology
4.7.5 Voice Assistant “XiaoGenBan”
4.7.6 Supporting OEMs
4.8 SenseTime
4.8.1 Profile
4.8.2 SenseAuto Platform
4.8.3 SenseAuto Cabin 
4.8.4 Major Customers
4.9 ArcSoft
4.9.1 Profile
4.9.2 In-cabin Monitoring Solutions
4.9.3 Business Models
4.9.4 Partners
4.10 Hikvision
4.10.1 Profile
4.10.2 Intelligent Cockpit Solutions
4.11 Horizon
4.11.1 Profile
4.11.2 Chip Product System
4.11.3 Multimodal Interaction Solutions
4.11.4 In-vehicle OS - TogetherOS
4.11.5 Product Development and Business Models
4.12 ADAYO
4.12.1 Profile
4.12.2 Business Layout
4.12.3 Multimodal Interaction System
4.12.4 Partners
4.12.5 Products and Supporting Customers
4.13 Desay SV
4.13.1 Profile
4.13.2 The Fourth Generation Cockpit Solution

 

Automotive Digital Key Industry Trend Report, 2026

Digital Key Research: Automotive BLE, UWB and SLE Hardware Layout The Automotive Digital Key Industry Trend Report, 2026, released by ResearchInChina, analyzes and predicts the digital key market, co...

Monthly Report on Automotive New Technology (May 2026)

UHD gaze technology, full-color LiDAR, UWB, etc. promote the upgrade of intelligent driving perception capabilities This report is published once a month and is available for annual subscription.The...

In-Cabin Monitoring Systems (DMS, OMS, etc.) Research Report, 2026

In-Cabin Monitoring System Research: DMS to Become Mandatory in 2027, Expected to be Installed in Over 14 Million Vehicles ResearchInChina released the In-Cabin Monitoring Systems (DMS, OMS, etc.) Re...

Automotive Service-Oriented Architecture (SOA) and Cross-Domain Middleware Industry Report, 2026

Research on automotive SOA and cross-domain middleware: The era of AI atomic services and AI cross-domain fusion agents is coming. Automotive SOA evolves towards AI + full SOA servitization Driv...

Automotive Display, Center Console and Cluster Industry Report, 2026

Automotive Display Research: Multi-Screen Application Slows Down, While OLED and MiniLED Are Introduced in Vehicles Quickly In 2026, automotive displays will no longer excessively pursue the number a...

Global and China Intelligent Vehicle Standard System Construction and Certification Research Report, 2026

Intelligent Driving Standards and Certification: With the Maturing Standardization System, China Will Participate in Formulation of Global Standards China's automotive industry is transforming from ...

Automotive Intelligent Diagnosis Industry Report, 2026

Automotive Intelligent Diagnosis Research: Powered by AI, Remote Diagnosis Is Being Upgraded towards Intelligence. ResearchInChina released the Automotive Intelligent Diagnosis Industry Report, 2026....

Automotive Cloud Service Platform Research Report, 2026

Research on automotive cloud service platform: with architecture upgrade and computing power improvement, cloud services enter a new stage In 2026, the Internet of Vehicles industry generates petaby...

Integrated Battery and Innovative Battery Technology Research Report, 2026

Power Battery Research: Sales of High-Capacity Vehicles Keep Rising, and Solid-State Batteries Begin to Be Installed in Vehicles I. Sales of High-Capacity Vehicles Sustain Growth, and Those with A C...

Chinese Independent OEMs’ ADAS and Autonomous Driving Report, 2026

Research on OEMs' Intelligent Driving: Era of Physical AI, Standard Configuration of D2D, and Initial Exploration of L3 Commercial Pilot Projects From 2023 to 2025, the intelligent driving installati...

Intelligent Vehicle New Technology Application Analysis Report, 2025-2026

New Technology Research: Innovative Products such as Bionic Cameras, Vision-LiDAR Fusion Sensors, Auditory Sensors Further Enhance Vehicle Perception Capabilities ForewordResearchInChina released th...

Automotive Optical Fiber Communication (Optical Fiber Ethernet, PON) and Supply Chain Research Report, 2026

Research on Automotive Optical Fiber Communication: Introduction of Optical Fiber in Vehicles Accelerates, with Priority Deployment in High-Speed Communication Link (10+Gbps) Scenarios Automotive opt...

Automotive Intelligent Cockpit SoC Research Report, 2026

Automotive Cockpit SoC Research: Passenger Cars in the Price Range of RMB100,000–200,000 Account for Nearly 50% of Total Sales, and New-Generation Cockpit SoC Products Largely Enter Mass Production P...

LiDAR (Automotive, Pan-Robotics, etc.) Application Research Report, 2025-2026

LiDAR research: hardware competition shifts to combined sensing capabilities from "point cloud" to "images” and from automotive to robots     The "LiDAR (Automotive, Pan-Robotics, ...

Global and China Passenger Car T-Box Market Report, 2026

Based on 2025 market data and the latest business layouts of OEMs and suppliers from 2025 to 2026, this report analyzes the development status quo and future trends of China’s passenger car T-Box mark...

Global and China Range Extended Electric Vehicle (REEV) and Plug-in Hybrid Electric Vehicle (PHEV) Research Report, 2026

Research on REEVs and PHEVs: Foreign OEMs are considering extended-range technology as an important strategic option and will launch a series of new vehicles Global PHEVs & REEVs tend to be domin...

Automotive Voice Industry Report, 2026

Automotive Voice Research: Explosive Growth in Features Like "See and Speak", 35-Fold Increase in External Voice Interaction in Two Years ResearchInChina has released the Automotive Voice Industry R...

China Passenger Car Digital Chassis Research Report, 2026

Research on Digital Chassis: Leading OEMs Have Completed Configuration of Version 2.0 1. Leading OEMs Have Completed Configuration of Digital Chassis 2.0 By the degree of wired control of each c...

2005- www.researchinchina.com All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号