On Friday, Beijing based e-commerce design start-up Nuandao, publicly launched to the media. Taking inspiration from one of America’s hottest start-ups, Fab.com, Nuandao promotes Chinese products that have a focus on unique quality design at flash sale prices on a weekly basis. It does this by curating well designed products from mainly independent Chinese designers and showcasing it to the Chinese design-lover community.

Fab.com burst onto the start-upscene a year ago and has already experienced phenomenal success by selling designer products for up to 70% off. The start-up is aiming to hit US$100 M in revenue this year and has already raised US$51 M from leading investors such as Andreessen Horowitz and SV Angel. It was only a matter of time before a similar business model would be transposed to China.