China Car Navigation Industry Report, 2016
  • July 2016
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As consumers have growing awareness of car navigation products as well as telematics develops radically, the global car navigation market witnesses steady development and a higher penetration rate. In 2015, the global embedded automotive navigation system shipment was estimated at 23.9 million sets, with the market size of USD21.6 billion; in 2016, the shipment will reach 25.3 million sets, with the market size up to USD22.6 billion.

From January to May of 2016, China preinstalled 2.074 million sets of car navigation; in 2016, the figure will exceed 5 million sets and hit 5.563 million sets.

Currently, Chinese car navigation map OEMs include NavInfo, AutoNavi (AMAP) and eMapgo Technologies (Beijing); aftermarket map companies embrace Careland, Ritu and NavInfo, among which, NavInfo and Careland occupy the majority of market share in the OEM market and the aftermarket respectively.

In the next few years, China’s preinstalled car navigation will jump year by year, with the expected amount of 9.55 million sets by 2020 and the CAGR of 15% in 2016-2020.

The increase of preinstallation is driven by the two below:

1. The navigation installation ratio of vehicle models for sale increases steadily
As of May 2016, 4,724 models of passenger cars had been on sale in the Chinese market, including 1,782 models equipped with navigation systems, with the installation ratio of 37.7%; among them, Haval’s 130 models had been equipped with navigation systems with the installation ratio of 85%, ranking first. Independent brands, such as Haval, Chang'an, Geely and BYD, played main roles in promoting navigation systems.

TOP 10 Passenger Car Brands on Sale by Number of Models Equipped with Navigation, as of May 2016


Source: ResearchInChina

2. Automotive navigation has spread gradually from medium and high-end vehicle models to low-end models.
In terms of the navigation installation ratio of vehicle models on sale, 1,245 models tagged with the unit price of RMB200,000 or less were equipped with navigation in May 2016, compared with 1,004 models in? January; correspondingly, the navigation installation ratio ascended from 31.1% to 32.7%. This shows that Chinese car navigation has spread gradually from medium and high-end vehicle models to low-end models.

Models Equipped with Navigation and Navigation Configuration Ratio of RMB200,000 (or below) Passenger Cars on Sale, as of May 2016
?navigation 2_副本.png
Source: ResearchInChina

The report highlights the followings:
20120114.gifDefinition and industry chain of car navigation as well as development overview of BDS;
20120114.gifDevelopment overview of the global and Chinese car navigation industries, involving market size, competitive pattern, development trend, etc;
20120114.gifIntroduction (including profile, operation, revenue structure, gross margin, R & D investment and related business) to 5 navigation map makers and 16 navigation equipment manufacturers in China;
20120114.gifIntroduction (including profile, operation, revenue structure and car navigation business) to 8 foreign car navigation companies.

1 Overview
1.1 Definition
1.2 Classification
1.3 Industry Chain
1.4 Development Overview of BDS

2 Development of Global and China Car Navigation Industry
2.1 Global Market
2.1.1 Market Size
2.1.2 Competitive Landscape
2.2 Chinese Market
2.2.1 Development Course
2.2.2 Market Size
2.2.3 Installation ofCarNavigation
2.2.4 Penetration Rate of CarNavigation
2.2.5 Competitive Landscape
2.2.6 Development Trend

3 Main Navigation Map Providers in China
3.1 NavInfo
3.1.1 Profile
3.1.2 Operation
3.1.3 Revenue Structure
3.1.4 Gross Margin
3.1.5 R&D Investment
3.1.6 Electronic Map Business
3.2 Careland
3.2.1 Profile
3.2.2 Operation
3.2.3 Revenue Structure
3.2.4 Gross Margin
3.2.5 R&D Expenses
3.2.6 Car Navigation Business
3.3 AutoNaviSoftware Co., Ltd.
3.4 eMapgo Technologies (Beijing) Co., Ltd.
3.5 RITU Co., Ltd.

4 Main Navigation Equipment Manufacturers in China
4.1 Beijing UniStrong Science and Technology Co., Ltd.
4.1.1 Profile
4.1.2 Operation
4.1.3 Revenue Structure
4.1.4 Gross Margin
4.1.5 R&D Investment
4.1.6 Car Navigation Business
4.2 Beijing BDStar Navigation Co., Ltd.
4.2.1 Profile
4.2.2 Operation
4.2.3 Revenue Structure
4.2.4 R&D Investment
4.2.5 Car Navigation Business
4.3 Chengdu CORPRO Technology Co., Ltd.
4.3.1 Profile
4.3.2 Operation
4.3.3 Revenue Structure
4.3.4 R&D Investment
4.3.5 Satellite Navigation Business
4.4 China Spacesat Co., Ltd.
4.4.1 Profile
4.4.2 Operation
4.4.3 Revenue Structure
4.5 Hwa Create Corporation
4.5.1 Profile
4.5.2 Operation
4.5.3 Revenue Structure
4.5.4 R&D Investment
4.6 Hi-target Navigation Tech Co., Ltd.
4.6.1 Profile
4.6.2 Operation
4.6.3 Revenue Structure
4.6.4 R&D Investment
4.7 Shenzhen Hangsheng Electronics Co., Ltd.
4.7.1 Profile
4.7.2 Operation
4.7.3 Car Navigation Business
4.8 Foryou Group
4.9 Mio Technology Limited
4.10 Wanlida Group Co., Ltd.
4.11 Shenzhen Link-Create Technology Co., Ltd.
4.12 CHINAGPS Co., Ltd.
4.13 Zhonghengxunshi Technology Development Co., Ltd
4.14 Skypine Electronics (Shenzhen) Co., Ltd
4.15 Guangdong Coagent Electronics S&T Co., Ltd
4.16 FlyAudio Corporation

5 Foreign Companies
5.1 Harman International
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue Structure
5.1.4 Gross Margin
5.1.5 Car Navigation Business
5.1.6 Development in China
5.2 Denso
5.2.1 Profile
5.2.2 Operation
5.2.3 Revenue Structure
5.2.4 Car Navigation Business
5.2.5 Development in China
5.3 Alpine
5.3.1 Profile
5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Car Navigation Business
5.4 Aisin
5.4.1 Profile
5.4.2 Operation
5.4.3 Revenue Structure
5.4.4 R&D Expenses
5.4.5 Car Navigation Business
5.5 Clarion
5.5.1 Profile
5.5.2 Operation
5.5.3 Revenue Structure
5.5.4 Car Navigation Business
5.6 Pioneer
5.6.1 Profile
5.6.2 Operation
5.6.3 Revenue Structure
5.6.4 R&D Expenses
5.6.5 Car Navigation Business
5.7 Panasonic
5.7.1 Profile
5.7.2 Operation
5.7.3 Revenue Structure
5.7.4 R&D Expenses
5.7.5 Car Navigation Business
5.8 Bosch
5.8.1 Profile
5.8.2 Operation
5.8.3 Revenue Structure
5.8.4 Car Navigation Business
Car Navigation Industry Chain 
Global Embedded Car Navigation System Shipments, 2010-2016E
Global Market Size of Embedded Car Navigation, 2010-2016E
Global Market Share of OEM Car Navigation, 2015
Global Market Share of AftermarketCar Navigation, 2015
Navigation Suppliers for Global Major Automakers 
Pre-installation of Car Navigation in China, 2016-2020E
Number of Passenger Vehicle Models on Sale and Those Equipped with Navigation in China as of May 2016 
Navigation Configuration Rate of Passenger Vehicle Models on Sale in China as of May 2016
Navigation Configuration Rate of Passenger Vehicles in China, 2016-2020E
Navigation Configuration Rate (by Power Type) of Passenger Vehicle Models on Sale in China as of May 2016
Navigation Configuration Rate (by Price) of Passenger Vehicle Models on Sale in China as of May 2016
Top 10 Passenger Vehicle Brands in China by Number of Models on Sale Equipped with Navigation as of May 2016
Car Navigation Penetration of Passenger Vehicles in China, Jan.-May 2016
Car Navigation Penetration of Passenger Vehicles in China by Power Type, Jan.-May 2016
Car Navigation Penetration of Passenger Vehicles in China by Price, Jan.-May 2016
Top 10 Passenger Vehicle Brands in China by Car Navigation Penetration, Jan.-May 2016 
Market Share of Electronic Map Providers for OEM Car Navigation in China, 2015 
Market Share of Electronic Map Providers for Aftermarket Car Navigation in China, 2015 
Monthly and Accumulative Telematics Penetration of Passenger Vehicle Models on Sale in China, Jan.-May 2016
Market Share of Chargeable Maps for Smart Rearview Mirrors by Sales Volume, 2015 
Revenue and Net Income of NavInfo, 2013-2015 
Revenue of NavInfo by Business, 2014-2015 
Revenue Structure of NavInfo by Business, 2014-2015 
Gross Margin of NavInfo by Business, 2014-2015 
R&D Costs of NavInfo, 2014-2015
Subscription of Counterpart Funds Raised through NavInfo’s Non-Public Offering, 2016 
Use of Counterpart Funds Raised through NavInfo’s Non-Public Offering, 2016
NavInfo’s New Product Planning
Revenue and Net Income of Careland, 2013-2015 
Operation of Major Subsidiaries of Careland, 2015
Careland’sSales from Top 5 Customers, 2014-2015
Revenue of Careland by Product, 2013-2015
Revenue Structure of Careland by Product, 2013-2015 
Gross Margin of Careland, 2013-2015 
R&D Costs of Careland, 2013-2015 
Careland’s Main New Navigation Products and Their Functions, 2016 
M550 Car-connected Intelligent Rearview Mirror of Careland
Equity Structure of AutoNavi
Equity Structure of eMapgo Technologies
Equity Structure of RITU
Revenue and Net Income of UniStrong, 2013-2015 
Revenue of UniStrong by Business, 2014-2015 
Revenue Structure of UniStrong by Business, 2014-2015 
Revenue of UniStrong by Region, 2014-2015
Revenue Structure of UniStrong by Region, 2014-2015 
Gross Margin of UniStrong by Business, 2014-2015 
Gross Margin of UniStrong by Region, 2014-2015 
R&D Costs of UniStrong, 2014-2015 
Parameters for U980 Navigator of UniStrong
Parameters for UC99 EDR of UniStrong
Revenue and Net Income of BDStar Navigation, 2013-2015 
Revenue of BDStar Navigation by Region, 2014-2015
Revenue Structure of BDStar Navigation by Region, 2014-2015
Revenue of BDStar Navigation by Sector, 2014-2015 
Revenue Structure of BDStar Navigation by Sector, 2014-2015
R&D Costs of BDStar Navigation, 2014-2015
Revenue and Net Income of Chengdu CORPRO Technology, 2013-2015 
Revenue of Chengdu CORPRO Technology by Product, 2014-2015 
Revenue Structure of Chengdu CORPRO Technology by Product, 2014-2015 
Revenue of Chengdu CORPRO Technology by Region, 2014-2015 
Revenue Structure of Chengdu CORPRO Technology by Region, 2014-2015 
R&D Costs of Chengdu CORPRO Technology, 2013-2015 
Proposed Non-Public Offering Fundraising Projects of Chengdu CORPRO Technology, 2016 
Revenue and Net Income of China Spacesat, 2013-2015 
Revenue of China Spacesat by Region, 2014-2015 
Revenue Structure of China Spacesat by Region, 2014-2015
Revenue and Net Income of Hwa Create, 2013-2015 
Revenue of Hwa Create by Product, 2014-2015
Revenue Structure of Hwa Create by Product, 2014-2015 
Revenue of Hwa Create by Region, 2014-2015 
R&D Costs of Hwa Create, 2013-2015 
Use of Counterpart Funds Raised by Hwa Create, 2016 
Revenue and Net Income of Hi-target Navigation Tech, 2013-2015 
Revenue of Hi-target Navigation Tech by Product, 2014-2015 
Revenue Structure of Hi-target Navigation Tech by Product, 2014-2015 
Revenue of Hi-target Navigation Tech by Region, 2014-2015 
Revenue Structure of Hi-target Navigation Tech by Region, 2014-2015 
R&D Costs of Hi-target Navigation Tech, 2014-2015 
Major Customers of Shenzhen Hangsheng Electronics
Operating Performance of Shenzhen Hangsheng Electronics, 2014 
Major Subsidiaries of Foryou Group
Milestones of Mio Technology Limited
Main Car Navigation Products of Mio Technology Limited
Features of Onboard Navigation Products of Intretech
Supporting Functions of Onboard Navigation Products of Intretech
Development History of Shenzhen Link-Create Technology
Revenue and Net Income of CHINAGPS, 2014-2015 
Revenue of CHINAGPS by Business, 2014-2015 
Revenue Structure of CHINAGPS by Business, 2014-2015 
CHINAGPS’Sales from Top 5 Customers, 2013-2015 
R&D Costs of CHINAGPS,2014-2015 
Main Sales Contracts of CHINAGPS, 2011-2014 
Parameters for Zhonghengxunshi D58PRO Intelligent Navigator and Ordinary Navigator 
Specification Parameters of FlyAudio G8II Golden Version
Main Solutions of Harman International
Revenue and Net Income of Harman International, FY2012-FY2016 
Revenue of Harman International by Segment, FY2013-FY2016 
Revenue Structure of Harman International by Segment, FY2013-FY2016 
Revenue Structure of Harman International by Customer, FY2013-FY2016 
Gross Margin of Harman International, FY2013-FY2016 
Gross Margin of Harman International by Segment, FY2013-FY2016 
Revenue of Connected Car Segment of Harman International, FY2013-FY2016 
Global Layout of Denso
Revenue and Net Income of Denso, FY2012-FY2016 
Revenue of Denso by Region, FY2012-FY2015 
Revenue Structure of Denso by Region, FY2012-FY2016
Revenue of Denso by Product, FY2014-FY2015 
Revenue Structure of Denso by Product, FY2015 
Revenue of Denso by Customer, FY2011-FY2015 
Revenue Structure of Denso by Customer, FY2011-FY2015
Profile of Tianjin DENSO Electronics 
Profile of DENSO (Tianjin) ITS Co., Ltd. 
Revenue and Net Income of Alpine, FY2012-FY2015 
Revenue of Alpine by Region, FY2013-FY2014 
Revenue Structure of Alpine by Region, FY2013-FY2014 
Revenue Structure of Alpine, FY2014
Revenue of Information and Communication Products Segment of Alpine
Main Car Navigation Products of Alpine
Specification Parameters for INE-Z9310RT Onboard Navigation Products of Alpine
Revenue and Net Income of Aisin, FY2012-FY2016 
Revenue of Aisin by Segment, FY2015-FY2016 
Revenue Structure of Aisin by Segment, FY2015-FY2016 
Revenue of Aisin by Customer, FY2015-FY2016 
Revenue of Aisin by Region, FY2015-FY2016 
Revenue Structure of Aisin by Region, FY2015-FY2016 
R&D Costs of Aisin, FY2013-FY2016 
R&D Costs of Aisin by Segment, FY2013-FY2016 
Product Output of Aisin, FY2013-FY2016 
Main Car Navigation Products of Aisin
Revenue and Net Income of Clarion, FY2014-FY2016 
Revenue of Clarion by Region, FY2014-FY2015 
Revenue Structure of Clarion by Region, FY2014-FY2015 
Principle of Clarion Interactive Navigation System
Car Navigation Products of Clarion 
Revenue and Net Income of Pioneer, FY2014-FY2016 
Revenue of Pioneer by Region, FY2014-FY2016 
Revenue Structure of Pioneer by Region, FY2014-FY2016
Revenue of Pioneer by Product, FY2014-FY2016 
Revenue Structure of Pioneer by Product, FY2014-FY2016 
R&D Costs of Pioneer, FY2014-FY2016 
Main Multimedia Entertainment Navigation Systems of Pioneer
Revenue and Net Income of Panasonic, FY2014-FY2016 
Revenue of Panasonic by Segment, FY2014-2FY016 
Revenue Structure of Panasonic by Segment, FY2014-FY2016 
R&D Costs of Panasonic, FY2014-FY2016 
Revenue and Gross Profit of Bosch, 2014-2015 
Revenue of Bosch by Region, 2014-2015 
Revenue Structure of Bosch by Region, 2014-2015 
Revenue of Bosch by Segment, 2014-2150 
Revenue Structure of Bosch by Segment, 2014-2015

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